Golden Ticket is an operation designed and developed exclusively for the Antenne Réunion television channel. Throughout the month of August, the television show was broadcasted on a regular time schedule with the aim of building audience loyalty by giving them the largest prize ever distributed on the island: €5,000.
Every day, viewers had the opportunity to send by SMS the code “Golden” to 7010. A simple, fast and secure way for them to participate with the SMS+ system. Every day a winner is randomly selected. At the end of the show, all the winners participate again in a random draw with a guaranteed gift and for one of them the prize of 5000 €, the largest ever prize distributed in the Reunion Island.
A daily show on the Reunion Island television, coupled with an exceptional prize and a unique game concept enabled a high-performing interactivity program.