In coordination with the Advertising Team for Middle East, your main tasks will be:
- To define and coordinate the digital marketing strategy for the services promoted on Middle East markets
- To translate the Marketing briefs into concrete instructions for the Front-End Developers (i.e. Cairo team)
- Follow up and optimization of the different digital campaigns, with a ROI-centric focus
- To keep up to date with the local market trends, benchmark competitors and best practices, understand limitations imposed by mobile operators, regulators, Google, so as to propose new and innovative ways to advertise our services.
- To be KPI driven and make sure we reach our goals in the following territories: UAE, Qatar, Oman, Bahrain, Iraq, Saudi Arabia (KSA), Kuwait, Palestine, Libya.