Tik Tok, a video-sharing platform, became one of the most fast-growing apps in today’s world. With millions of youngsters, it became a place for brands to reach the generation of tomorrow. In this article we will analyse the potential of this significantly new platform and why you need to use it for your advertising.
An effective user acquisition strategy is an aim for many marketers in today’s competitive market. The goal is to create a systematic and effective process that converts visitors into clients. We share with you 5 tips you need to keep in mind to provide the best customer journey for your business.
In 2018, Digital Virgo’s content monetization solution, DV Content, launched a service dedicated to sports coaching: Peak Bodyweight Workout. The successful product, operates in 7 countries and is available in 9 languages. It includes a fully personalized training program built on three main pillars: Exercise & Workout, Nutrition and Activity Tracking. Let’s discover how the premium and exclusive content, produced by TUIWOK, a subsidiary of the famous broadcaster Endemol Shine Group, is associated with a global monetization strategy.
Recently with the launch of PlayVOD in partnership with Omantel in Oman, we decided to bring into the light our fastly growing Video on Demand service. Read more about PlayVOD that offers an exclusive library of various videos, series and movies in 22 countries and 8 languages.
What trends are going to lead tomorrow’s high-performance mobile acquisition? Find in this article, written by Addict Mobile, the branch of Digital Virgo, the 8 trends to give you the key ingredients to mobile acquisition evolution.
During the period of covid-19 crisis, the number of clicks on our ad campaigns raised from 3,400,000 to 5,400,000 views per day. It was more than ever important for our Teams to optimize the customer acquisition and loyalty strategies. We want to share with you how we supported the higher flow of user engagement during this period.
Addict Mobile, the Group’s brand dedicated to mobile app user acquisition, took part in the 2020 Annual Mobile Marketing Barometer published by MMA. It consolidates the usage data on the mobile, its interfaces, messaging, advertising and mobile commerce.
Our Esports Partner GameWard organizes live Fortnite tournament named GameWard Cup that will be broadcasted on their Twitch channel on 25th of May. The brand of Digital Virgo Group’s gaming platform Fuze Forge supports this tournament by offering a cash prize of 1000€ to the best pro player in EU.
Digital Virgo’s anti-fraud partner, Evina, interviewed the leading experts in the field of Mobile Monetization to know more about the impact of Covid-19 on the Industry. The experts shared their feedback, including Vincent Taradel, CMO at Digital Virgo. In the interview, he emphasized the importance of security in mobile transactions during this particularly critical period.
The brand of Digital Virgo Group’s gaming platform Fuze Forge is now available on Google Play and App Store providing premium content for all gaming fans via a dedicated app. Fuze Forge is an active player in the esport industry, with more than 1,3 million unique users per month.
