RCS: Digital Virgo at the heart of the SMS Marketing revolution

Digital Virgo's Tunisian team was selected by Google to present an RCS (Rich Communication Services) pilot, at the latest MWC Barcelona. This was an opportunity to demonstrate the possibilities offered by this new format, which could transform the SMS Marketing campaigns.

While SMS Marketing continues to grow, with a 24% increase in the number of SMS sent between 2017 and 2018; the arrival of RCS marks a real change in the SMS delivery as new contact points with users. New formats, new interaction modes are made possible, thanks to this new technology, now at the center of all discussions in the field of SMS Marketing.

The RCS (Rich Communication Services) allows a real conversation and interaction with the user, an evolution organized according to the user’s own choices and answers, in order to provide a unique and personalized customer experience. It also allows the addition of photo, video and even QR Code content that can be linked to telecom payment for the monetization of goods and services, as well as customer loyalty campaigns, solutions offered by Digital Virgo. Digital Virgo’s tunisian team, exposed their RCS pilot during the three days of 2019 MWC Barcelona, within the GSMA Innovation City.
Video demonstration : Click here 2019 could be the year of the RCS according to several specialists , a key tool that Digital Virgo teams are already studying and considering for their upcoming SMS Marketing campaigns.

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