Scope of work covers the following :
- Design and production of online products (web and mobile): functional scope, prototyping of pages, expression of need (strong ROI component), etc.
- Enhancing the already existing products in Egypt and GCC area.
- Conducting User Acceptance Testing for all the new products before launch.
- Product development monitoring: liaison between the project stakeholders (technical, graphic, animation / moderation, etc.) and functional teams.
- Support in creating innovative design ideas: preparation of marketing briefs for the creation of promotional elements (landing pages, banner ads, newsletters, etc.) in cooperation with Acquisition teams.
- Reporting and analysis: monitoring and analyzing product related performance, measurement of customer satisfaction, customer loyalty.
- Constant optimization of customer journeys, UX and flow while respecting the constraints of profitability, ergonomics and accessibility and benchmark of competitors.
- Creating billing offers in coordination with the technical teams