Movistar Campus: a new way to learn and have fun on Movistar+
Movistar has recently launched its new Living app Movistar Campus, a playful digital experience for Movistar Fusión customers who have the UHD set-top box. They can train and learn for the first time from Movistar+ TV, without leaving home. Accessible from the „Apps” section at the top left of the Movistar+ menu, the new Living App incorporates content from leaders in the world of education on various topics such as finance, music, languages, cooking, creativity and lifestyle, among others.
Premium content of Magistral by Digital Virgo
The Movistar Campus portfolio includes some of the courses of Magistral, the innovative e-learning service created by Digital Virgo’s DV Content team:
Professional photography and creative retouching, with Sr. Zeta – Photographer and Youtube Content Creator
Control and management of your home economy, with Olga and Antuán – Couple Vlogger who deals with family life, children, motherhood…
Informal method to improve your English, with Gominuke – Strategist and digital content creator for Tuiwok Estudios (Banijay Iberia).
Become a Youtuber, with Mr. Cheeto – Expert Content Creator for Youtube, Podcasts, Radio and Television
„What appealed to us about Movistar Campus project was the possibility of combining learning and training with a positive digital experience. In addition, this collaboration is an opportunity for us to showcase our experience in the design, creation and distribution of products and services with premium content, adapted to the needs of each audience.” Fran Sánchez, CMO South Europe & LATAM, Digital Virgo.
Discover Movistar Campus in 1 minute through this video!
Magistral, a disruptive service for content monetization
Last year, Digital Virgo’s DV Content team launched Magistral in collaboration with Tuiwok Estudios, a leading digital content production company. It is a disruptive service dedicated to learning new disciplines taught by expert influencers.
Magistral has specialized courses in photography, influencers and fashion, home economics, poker, English and financial trading; and will incorporate more categories in the future. Each course is made up of 6 masterclasses in video-pill format with a duration of between 5 and 10 minutes each. Upon completion users receive a certification and can share their evolution on their social networks.
About DV Content
Digital Virgo, within its DV Content expertise, creates, distributes and monetizes web services and applications in the most popular fields: Gaming, Cloud TV, VOD, Sport & Health, Music, Reading & Learning, Social Dating and Youth.
Our Teams are experts in creating revenue-generating products & aggregating premium content adapted to the needs of the target audience.
More information at dv-content.com