DCB: a booming market for digital services
Direct Carrier Billing allows users to pay for digital services as part of their monthly bill, offering them an enriched purchasing experience.
The rising number of digital content consumers as well as mobile subscribers, is bolstering the growth of Direct Carrier Billing. Nowadays, there are 2,8 billion credit cards in comparison with more than 8 billion SIM cards.
DCB offers a great opportunity for both Merchants and Telecom Operators to boost their sales and acquire additional transactions via a direct monetization link with more than 8 billion potential users in the world.
This growth trend will continue in the following years according to the Ovum’s Global Carrier Billing Forecast Report, which predicts an increase in transactional revenue from carrier billing from $46 billion in 2018 to $79 billion in 2023. Moreover, the proportion of worldwide digital content paid via carrier billing is expected to nearly double from 2019 to 2023, according to a study from Juniper Research.
DCB and its advantages
This billing method is ideal for digital services as it encompasses the three main features that today’s users are demanding for a payment solution: simplicity, security and rapidity. 45% of users find credit card payment too long and 90% are satisfied with Telecom Payment. This is a strong evidence of DCB’s advantages.
DCB prevents users from sharing their personal data online and guarantees the best buying experience thanks to its easy and simple use. It creates a quicker user flow and accelerates customer checkouts.
DCB is well suited for different kind of Merchants such as Content Providers, Media, Ticketing players and Brands.
In Digital Virgo, Telecom Payment is at the basis of all our services and it is natively included in our Monetization expertises. Let’s see some examples on how this payment method fits various digital products and services:
- For Content Providers
Telecom Payment is not only well suited for web services or Applications, it is also really useful for product distribution in countries with less access to banking services.
An example could be Digster. In Africa, the Universal Music App includes adapted content to fit local specificity, Direct Carrier Billing for allowing users to access the service, and Digital Marketing to generate traffic. Behind this successful product stands our monetization expertise – DV Content. More about DV Content here.
- For Media
Our monetization expertise DV Live gives media companies the opportunity to monetize their audience through interactive programs. The audience is invited to participate in games, contests or votes via SMS or a premium rate telephone number. The solution is directly linked to the billing system of Telecom Operators, allowing a fast and easy payment that is well adapted to interactivity operations. Some of our latest collaborations are Mediaset in Spain and The Voice in Africa. More about DV Live here.
- For Ticketing ecosystem
DV Ticketing integrates DCB in order to provide Ticketing players with an easy way to digitize their services. As an example, we can mention Hop.City in Poland, where users of mobile operator PLAY can rent an electric scooter and pay for it via their phone bill. They only need to make a simple authorization by entering a code obtained via SMS sent to their phone number. Then the application Hop.CIty is ready to make following top-up transactions only with a few clicks. More about DV Ticketing here.
- For Loyalty programs
DV Loyalty is our monetization solution focused on animating and retaining Telecom Operator’s mobile customer base in pre-paid environment. In order to participate in games and win prizes, subscribers pay using Telecom Payment. These programs develop the ARPU (Average Revenue Per User), boost usages of services and strengthen customer loyalty. More about DV Loyalty here.
DV Pass Value Proposition
In Digital Virgo, we operate in Telecom Payment field with our new generation technical solution DV Pass. A robust platform that supports digital players in the management of a sustainable ecosystem by providing:
- Easy deployment and seamless integration via single API
- Worldwide coverage with local and global Team support
- Secure traffic thanks to proven anti-fraud tools and global management of the transactional ecosystem
- Activity management facilitated by Smart Data, a source of performance
If you are looking for a one-click payment platform that helps you to boost your sales while offering the best purchasing experience, DV Pass is the best choice.