{"id":79752,"date":"2021-02-04T17:56:10","date_gmt":"2021-02-04T16:56:10","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/ott-tv-video-abonnements\/"},"modified":"2021-11-02T13:46:51","modified_gmt":"2021-11-02T12:46:51","slug":"ott-tv-video-abonnements","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/ott-tv-video-abonnements\/","title":{"rendered":"[CURATION] [CURATION] D’ici 2025, les abonnements OTT TV et Vid\u00e9o devraient atteindre 2 milliards"},"content":{"rendered":"\n

65 % de croissance du nombre d’abonn\u00e9s entre 2020 et 2025 <\/h2>\n\n

Ce n’est pas un secret, de plus en plus de m\u00e9dias traditionnels se tournent vers une combinaison de strat\u00e9gies d’abonnement et de mon\u00e9tisation soutenue par la publicit\u00e9 pour rester sur le march\u00e9 aux c\u00f4t\u00e9s des g\u00e9ants de la vid\u00e9o en ligne tels que Netflix, Amazon Prime Video et Disney+. <\/p>\n\n

Le march\u00e9 du e-commerce avec abonnement est largement adapt\u00e9 aux besoins du consommateur d’aujourd’hui. Aujourd’hui, les consommateurs exigent des services modulables, personnalis\u00e9s et la demande en mati\u00e8re de services de streaming vid\u00e9o OTT ne fait pas exception. Sans parler de l’impact largement positif sur le march\u00e9 d\u00fb aux mesures appliqu\u00e9es par la COVID 19. <\/p>\n\n

Based on Juniper Research report, even 70 % of streamed sessions<\/strong> in the next five years will occur on smartphones. Ce changement sera fortement influenc\u00e9 par l’\u00e9mergence des r\u00e9seaux sociaux vid\u00e9os, comme la plateforme Tik Tok. <\/p>\n\n

\"\"
Infographie de Juniper Research<\/a>.<\/em><\/figcaption><\/figure>\n\n

L’\u00e9mergence de nouveaux mod\u00e8les de mon\u00e9tisation : abonnement, achat unique, forfait, AVOD… <\/h2>\n\n

Le mod\u00e8le dominant ces derni\u00e8res ann\u00e9es a \u00e9t\u00e9 celui de l’abonnement et il restera tr\u00e8s pr\u00e9sent, mais afin de faire face \u00e0 la profusion de services OTT dans ce domaine, certains acteurs explorent de nouvelles approches. <\/p>\n\n

L’une des grandes tendances actuelles est le regroupement des services OTT au sein d’une offre plus large – c’est une approche privil\u00e9gi\u00e9e par de nombreux Op\u00e9rateurs T\u00e9l\u00e9coms. <\/p>\n\n

L’autre mod\u00e8le commercial en hausse est le mod\u00e8le AVOD, qui est souvent combin\u00e9 avec un mod\u00e8le d’abonnement et qui est g\u00e9n\u00e9ralement le mod\u00e8le pr\u00e9f\u00e9r\u00e9 des m\u00e9dias. <\/p>\n\n

Pour s’adapter \u00e0 ces diff\u00e9rents mod\u00e8les, il est essentiel de s’appuyer sur des acteurs capables d’apporter de la coh\u00e9rence dans une situation h\u00e9t\u00e9rog\u00e8ne et de g\u00e9n\u00e9rer de la valeur au sein d’un environnement mobile. <\/p>\n\n

La combinaison de mod\u00e8les d’achat unique et d’abonnement <\/h2>\n\n

Our DV Content team has helped many Merchants and Carriers to grow their businesses by adapting the mix of single purchase and subscription models. Notre \u00e9quipe DV Content a aid\u00e9 de nombreux Marchands et Op\u00e9rateurs \u00e0 d\u00e9velopper leurs activit\u00e9s en adaptant la combinaison des mod\u00e8les d’achat unique et d’abonnement. En mettant \u00e9galement en \u0153uvre la m\u00e9thode de paiement, DCB, qui offre une connexion facile et s\u00e9curis\u00e9e \u00e0 l’\u00e9cosyst\u00e8me de l’Op\u00e9rateur ainsi qu’une solution performante pour mon\u00e9tiser les premi\u00e8res audiences mobiles. <\/p>\n\n

Pourquoi le mix de ces mod\u00e8les est-il si avantageux ? Il joue un r\u00f4le important tant pour les Clients que pour les Marchands. Il offre une valeur ajout\u00e9e aux clients en proposant une gamme de contenus de qualit\u00e9 et offre aux marchands des possibilit\u00e9s de distribution plus \u00e9tendues, mais comme nous pouvons le constater, il s’agit \u00e9galement d’un public plus large. <\/p>\n\n

La praticit\u00e9 du Paiement Mobile <\/h2>\n\n

Nous croyons \u00e0 la pertinence de la mise en \u0153uvre du DCB avec les services mobiles. Cette m\u00e9thode est consid\u00e9r\u00e9e comme l’un des modes de paiement les plus faciles et les plus fiables qui offre la s\u00e9curit\u00e9 au client en ne n\u00e9cessitant aucune information personnelle telle que les donn\u00e9es bancaires. <\/p>\n\n

Notre expertise est locale, notre pr\u00e9sence est mondiale. D\u00e9couvrez notre r\u00e9cent partenariat avecMOLOTOV<\/a>et comment nous les aidons \u00e0 se d\u00e9velopper en Afrique gr\u00e2ce \u00e0 notre expertise en mati\u00e8re de Paiement T\u00e9l\u00e9com. <\/p>\n\n

Cliquez ici pour voir la page web originale \u00e0 www.juniperresearch.com (Article en Anglais)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Un nouveau rapport fourni par Juniper Research donne un aper\u00e7u de l’impact des services de streaming et de leur augmentation significative d’ici fin 2020 et plus encore, de leur croissance constante jusqu’en 2025. <\/p>\n

De quelle mani\u00e8re devez-vous soutenir votre activit\u00e9 avec des mod\u00e8les hybrides d’achat unique et d’abonnement afin de concurrencer les g\u00e9ants du march\u00e9 \u00e9tablis lire ici -><\/p>\n","protected":false},"author":5,"featured_media":79658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-79752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\n[CURATION] [CURATION] D'ici 2025, les abonnements OTT TV et Vid\u00e9o devraient atteindre 2 milliards • Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/ott-tv-video-abonnements\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[CURATION] [CURATION] D'ici 2025, les abonnements OTT TV et Vid\u00e9o devraient atteindre 2 milliards • Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Un nouveau rapport fourni par Juniper Research donne un aper\u00e7u de l'impact des services de streaming et de leur augmentation significative d'ici fin 2020 et plus encore, de leur croissance constante jusqu'en 2025. 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