{"id":79740,"date":"2021-01-22T07:54:00","date_gmt":"2021-01-22T06:54:00","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/un-an-de-data-chez-digital-virgo-2021\/"},"modified":"2023-01-30T10:25:13","modified_gmt":"2023-01-30T09:25:13","slug":"un-an-de-data-chez-digital-virgo-2021","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/un-an-de-data-chez-digital-virgo-2021\/","title":{"rendered":"Un an de Data chez Digital Virgo"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographic-data-2021.pdf\" style=\"border-radius:5px;background-color:#e20074\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">T\u00e9l\u00e9chargez l&rsquo;infographie<\/a><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographic-data-2021.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographie-data-2021.jpg\" alt=\"\" class=\"wp-image-57701\"\/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">L&rsquo;analyse centralis\u00e9e des Data joue un r\u00f4le de plus en plus important dans l&rsquo;\u00e9cosyst\u00e8me du Paiement Mobile. Digital Virgo est reconnu dans cet \u00e9cosyst\u00e8me pour son positionnement unique en tant qu&rsquo;expert en strat\u00e9gies globales constitu\u00e9es de Paiement Telecom, Mon\u00e9tisation et Marketing Digital. La gestion, l&rsquo;analyse et la transformation de ces Data sont au c\u0153ur des strat\u00e9gies de performance globale de Digital Virgo.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"large-volumes-of-data\">De larges volumes de Data<\/h2>\n\n<p class=\"wp-block-paragraph\">De puissants outils de suivi (AppsFlyer, Google Analytics, Adjust, Branch, Apsalar, Kochava) nous permettent de collecter des donn\u00e9es provenant de plus de 10 millions d&rsquo;interactions d&rsquo;utilisateurs finaux chaque ann\u00e9e. Avec 6 milliards de transactions et 100 milliards de lignes de donn\u00e9es collect\u00e9es en 2020 &#8211; notre \u00e9quipe charg\u00e9e des Data cherche en permanence comment utiliser au mieux toutes les donn\u00e9es acquises \u00e0 partir des transactions effectu\u00e9es dans le cadre du Paiement T\u00e9l\u00e9coms et des 1.000 comptes publicitaires. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"data-is-an-essential-lever-to-ensure-a-sustainable-ecosystem\">Les Data sont un levier essentiel pour assurer un \u00e9cosyst\u00e8me durable<\/h2>\n\n<p class=\"wp-block-paragraph\">La collecte de donn\u00e9es dans l&rsquo;\u00e9cosyst\u00e8me du Paiement Mobile augmente le retour sur investissement et facilite la d\u00e9tection de toute activit\u00e9 frauduleuse.<\/p>\n\n<ul class=\"wp-block-list\"><li>Les Data servent \u00e0 am\u00e9liorer le retour sur investissement : elles sont \u00e9galement pr\u00e9cieuses pour la gestion des performances. Les param\u00e8tres de facturation peuvent \u00eatre isol\u00e9s avec une approche graduelle gr\u00e2ce aux Data collect\u00e9es par les transactions volumineuses. Une analyse approfondie et des informations d\u00e9taill\u00e9es, nous permettent d\u2019accompagner nos partenaires dans la gestion d\u2019un \u00e9cosyst\u00e8me durable.<\/li><li>Les Data s\u00e9curisent le march\u00e9 : la collecte et l&rsquo;analyse des donn\u00e9es permettent au secteur de d\u00e9tecter et de combattre la fraude.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"from-big-data-to-smart-data\">Du Big Data au Smart Data<\/h2>\n\n<p class=\"wp-block-paragraph\">Nos experts ne se limitent pas \u00e0 collecter un grand volume de donn\u00e9es, ils analysent, segmentent, filtrent, convertissent et tout cela&#8230; En temps r\u00e9el. Ils cr\u00e9ent des Smart Data. La prise de d\u00e9cision est plus rapide et donc plus efficace, les probl\u00e8mes \u00e9ventuels sont d\u00e9tect\u00e9s et corrig\u00e9s instantan\u00e9ment. <\/p>\n\n<p class=\"wp-block-paragraph\">Les Smart Data nous permettent d&rsquo;aider nos partenaires, op\u00e9rateurs et marchands, \u00e0 mieux analyser leurs performances de paiement et \u00e0 augmenter leurs revenus.<\/p>\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographic-data-2021.pdf\" style=\"border-radius:5px;background-color:#e20074\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">T\u00e9l\u00e9chargez l&rsquo;infographie<\/a><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2020, 6 milliards de transactions et 100 milliards de lignes de donn\u00e9es ont \u00e9t\u00e9 collect\u00e9es et g\u00e9r\u00e9es par les \u00e9quipes de Digital Virgo. D\u00e9couvrez comment nous analysons et transformons ces Data acquises \u00e0 partir du Paiement Mobile et du Marketing Digital pour aider nos partenaires \u00e0 booster leurs revenus.<\/p>\n","protected":false},"author":5,"featured_media":79664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-79740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un an de Data chez Digital Virgo &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/un-an-de-data-chez-digital-virgo-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un an de Data chez Digital Virgo &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"En 2020, 6 milliards de transactions et 100 milliards de lignes de donn\u00e9es ont \u00e9t\u00e9 collect\u00e9es et g\u00e9r\u00e9es par les \u00e9quipes de Digital Virgo. 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