{"id":55582,"date":"2020-12-04T13:26:29","date_gmt":"2020-12-04T12:26:29","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=55582"},"modified":"2021-11-04T14:46:41","modified_gmt":"2021-11-04T13:46:41","slug":"smart-bidding","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/","title":{"rendered":"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>En savoir plus sur notre strat\u00e9gie <\/strong><\/h3>\n\n<p>Le Smart Bidding est un ensemble de strat\u00e9gies d&rsquo;ench\u00e8res automatiques qui utilise le Machine Learning de Google pour optimiser les performances des campagnes en fonction des objectifs. Diff\u00e9rentes strat\u00e9gies sont disponibles : de la maximisation des conversions \u00e0 l&rsquo;augmentation de la valeur ou du nombre de clics en passant par le respect du co\u00fbt par action cible ou d&rsquo;un budget donn\u00e9. Or choisir la bonne strat\u00e9gie en fonction de l\u2019objectif est la d\u00e9cision la plus importante \u00e0 prendre, car elle d\u00e9terminera l&rsquo;int\u00e9gralit\u00e9 de la performance des campagnes de Smart Bidding.<\/p>\n\n<p>Notre \u00e9quipe utilise les algorithmes d&rsquo;ench\u00e8res automatiques pour combiner des milliers de signaux en temps r\u00e9el (l\u2019appareil, l&#8217;emplacement, l&rsquo;heure et plus&#8230;) afin de pr\u00e9dire la probabilit\u00e9 de conversion d&rsquo;un utilisateur donn\u00e9. L&rsquo;offre est automatiquement d\u00e9termin\u00e9e en fonction de cette pr\u00e9diction et de l&rsquo;objectif de la campagne. Par exemple, l&rsquo;offre sera plus \u00e9lev\u00e9e pour une personne qui a une probabilit\u00e9 de conversion plus importante, ce qui augmentera les chances que la publicit\u00e9 de l&rsquo;annonceur soit affich\u00e9e \u00e0 la place de celle de ses concurrents.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Les conseils de notre experte en acquisition d\u2019utilisateurs<\/strong><\/h3>\n\n<ul class=\"wp-block-list\"><li><em>Nous devons alimenter les algorithmes afin qu&rsquo;ils \u00e9voluent et se nourrissent d\u2019eux m\u00eame. Cela passe par : Les first party data (c&rsquo;est-\u00e0-dire la liste des visiteurs, les abandons de panier, les utilisateurs qui ont d\u00e9j\u00e0 convertis, les emails crypt\u00e9s pour la correspondance avec les clients&#8230;) et les actions de conversion qui comptent pour les annonceurs (c&rsquo;est-\u00e0-dire les transactions, les leads) et leur valeur correspondante (pour permettre aux ench\u00e8res automatiques d&rsquo;optimiser la valeur de conversion si cela est pertinent). Il faut \u00e9galement travailler les ressources cr\u00e9atives (images, vid\u00e9os&#8230;) et optimiser les Landings Pages (adaptation sur mobile, chargement rapide, contenu pertinent). Un certain temps de mont\u00e9e en puissance ainsi qu\u2019un certain budget seront n\u00e9cessaires, car votre campagne Smart Bidding passera par une phase d&rsquo;apprentissage. Plus elle g\u00e9n\u00e9rera de conversions, plus la p\u00e9riode d&rsquo;apprentissage sera courte. Pr\u00e9voyez au moins deux semaines pour commencer \u00e0 voir des r\u00e9sultats avec votre campagne Smart Bidding.<\/em><\/li><\/ul>\n\n<p><em>D\u00e9borah de l&rsquo;\u00e9quipe DV AdTech <\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Digital Virgo : acquisition d\u2019utilisateurs et Marketing Digital \u00e0 la performance<\/strong><\/h3>\n\n<p>Les \u00e9quipes <a href=\"http:\/\/dv-adtech.com\">DV Adtech<\/a> sp\u00e9cialistes de Google, des r\u00e9seaux sociaux et des strat\u00e9gies publicitaires programmatiques ont r\u00e9alis\u00e9 avec succ\u00e8s, de nombreuses campagnes Marketing pour nos clients au sein de l\u2019\u00e9cosyst\u00e8me T\u00e9l\u00e9com. <\/p>\n\n<p>DV AdTech nous permet de renforcer nos strat\u00e9gies li\u00e9es au Paiement afin d&rsquo;obtenir des r\u00e9sultats performants.<\/p>\n\n<p>L&rsquo;interconnexion de nos expertises, Paiement, Mon\u00e9tisation et Marketing nous permet d&rsquo;apporter de la performance et de la croissance \u00e0 nos clients Op\u00e9rateurs T\u00e9l\u00e9coms et Marchands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de promouvoir les produits et services que nous distribuons pour les Op\u00e9rateurs T\u00e9l\u00e9coms et les Marchands, notre \u00e9quipe DV AdTech g\u00e8re chaque ann\u00e9e plus de 100 millions d&rsquo;euros d&rsquo;achats m\u00e9dias. L&rsquo;acquisition d\u2019utilisateurs est un levier essentiel pour g\u00e9n\u00e9rer des revenus et augmenter sa base d\u2019utilisateurs. <\/p>\n<p>C\u2019est un levier important de notre offre globale fond\u00e9e sur le Paiement T\u00e9l\u00e9com, la Mon\u00e9tisation et le Marketing.<br \/>\nLes campagnes d\u2019acquisition utilisent sur plusieurs leviers : Facebook, Google, Programmatique, Affiliation\u2026 Cependant, aujourd\u2019hui nous mettons en avant notre expertise sur la fonction Smart Bidding de Google et sa capacit\u00e9 \u00e0 ajuster l\u2019ench\u00e8re des diff\u00e9rentes annonces.<\/p>\n","protected":false},"author":5,"featured_media":54940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-55582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Afin de promouvoir les produits et services que nous distribuons pour les Op\u00e9rateurs T\u00e9l\u00e9coms et les Marchands, notre \u00e9quipe DV AdTech g\u00e8re chaque ann\u00e9e plus de 100 millions d&#039;euros d&#039;achats m\u00e9dias. L&#039;acquisition d\u2019utilisateurs est un levier essentiel pour g\u00e9n\u00e9rer des revenus et augmenter sa base d\u2019utilisateurs.  C\u2019est un levier important de notre offre globale fond\u00e9e sur le Paiement T\u00e9l\u00e9com, la Mon\u00e9tisation et le Marketing. Les campagnes d\u2019acquisition utilisent sur plusieurs leviers : Facebook, Google, Programmatique, Affiliation\u2026 Cependant, aujourd\u2019hui nous mettons en avant notre expertise sur la fonction Smart Bidding de Google et sa capacit\u00e9 \u00e0 ajuster l\u2019ench\u00e8re des diff\u00e9rentes annonces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T12:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T13:46:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/google_machine_learning_post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Communication Digital Virgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication Digital Virgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/\"},\"author\":{\"name\":\"Communication Digital Virgo\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\"},\"headline\":\"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs\",\"datePublished\":\"2020-12-04T12:26:29+00:00\",\"dateModified\":\"2021-11-04T13:46:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/google_machine_learning_post.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/\",\"name\":\"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs &#8226; Digital Virgo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/google_machine_learning_post.jpg\",\"datePublished\":\"2020-12-04T12:26:29+00:00\",\"dateModified\":\"2021-11-04T13:46:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/google_machine_learning_post.jpg\",\"contentUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/google_machine_learning_post.jpg\",\"width\":1000,\"height\":525,\"caption\":\"visuel permettant d'en savoir plus sur notre strat\u00e9gie d'acquisition - Smart Bidding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smart-bidding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\",\"name\":\"Digital Virgo\",\"description\":\"Making the most of Mobile Payment\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\",\"name\":\"Digital Virgo\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/DV_Square_No-Baseline-\u2013-1.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/DV_Square_No-Baseline-\u2013-1.png\",\"width\":360,\"height\":133,\"caption\":\"Digital Virgo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalvirgo\\\/\",\"https:\\\/\\\/x.com\\\/DigitalVirgo\",\"https:\\\/\\\/www.instagram.com\\\/digitalvirgo\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digitalvirgo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWOpLAp39LC7EZPg60f8jrQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\",\"name\":\"Communication Digital Virgo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g\",\"caption\":\"Communication Digital Virgo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs &#8226; Digital Virgo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/","og_locale":"fr_FR","og_type":"article","og_title":"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs &#8226; Digital Virgo","og_description":"Afin de promouvoir les produits et services que nous distribuons pour les Op\u00e9rateurs T\u00e9l\u00e9coms et les Marchands, notre \u00e9quipe DV AdTech g\u00e8re chaque ann\u00e9e plus de 100 millions d'euros d'achats m\u00e9dias. L'acquisition d\u2019utilisateurs est un levier essentiel pour g\u00e9n\u00e9rer des revenus et augmenter sa base d\u2019utilisateurs.  C\u2019est un levier important de notre offre globale fond\u00e9e sur le Paiement T\u00e9l\u00e9com, la Mon\u00e9tisation et le Marketing. Les campagnes d\u2019acquisition utilisent sur plusieurs leviers : Facebook, Google, Programmatique, Affiliation\u2026 Cependant, aujourd\u2019hui nous mettons en avant notre expertise sur la fonction Smart Bidding de Google et sa capacit\u00e9 \u00e0 ajuster l\u2019ench\u00e8re des diff\u00e9rentes annonces.","og_url":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/","og_site_name":"Digital Virgo","article_publisher":"https:\/\/www.facebook.com\/digitalvirgo\/","article_published_time":"2020-12-04T12:26:29+00:00","article_modified_time":"2021-11-04T13:46:41+00:00","og_image":[{"width":1000,"height":525,"url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/google_machine_learning_post.jpg","type":"image\/jpeg"}],"author":"Communication Digital Virgo","twitter_card":"summary_large_image","twitter_creator":"@DigitalVirgo","twitter_site":"@DigitalVirgo","twitter_misc":{"\u00c9crit par":"Communication Digital Virgo","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/#article","isPartOf":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/"},"author":{"name":"Communication Digital Virgo","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/person\/25e6157a0ba213e1752af3e92395964b"},"headline":"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs","datePublished":"2020-12-04T12:26:29+00:00","dateModified":"2021-11-04T13:46:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/"},"wordCount":505,"publisher":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/google_machine_learning_post.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/","url":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/","name":"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs &#8226; Digital Virgo","isPartOf":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/google_machine_learning_post.jpg","datePublished":"2020-12-04T12:26:29+00:00","dateModified":"2021-11-04T13:46:41+00:00","breadcrumb":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/#primaryimage","url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/google_machine_learning_post.jpg","contentUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/google_machine_learning_post.jpg","width":1000,"height":525,"caption":"visuel permettant d'en savoir plus sur notre strat\u00e9gie d'acquisition - Smart Bidding"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalvirgo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalvirgo.com\/fr\/#website","url":"https:\/\/www.digitalvirgo.com\/fr\/","name":"Digital Virgo","description":"Making the most of Mobile Payment","publisher":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalvirgo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization","name":"Digital Virgo","url":"https:\/\/www.digitalvirgo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/DV_Square_No-Baseline-\u2013-1.png","contentUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/DV_Square_No-Baseline-\u2013-1.png","width":360,"height":133,"caption":"Digital Virgo"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalvirgo\/","https:\/\/x.com\/DigitalVirgo","https:\/\/www.instagram.com\/digitalvirgo\/","https:\/\/www.linkedin.com\/company\/digitalvirgo\/","https:\/\/www.youtube.com\/channel\/UCWOpLAp39LC7EZPg60f8jrQ"]},{"@type":"Person","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/person\/25e6157a0ba213e1752af3e92395964b","name":"Communication Digital Virgo","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g","caption":"Communication Digital Virgo"}}]}},"_links":{"self":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts\/55582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/comments?post=55582"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts\/55582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/media\/54940"}],"wp:attachment":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/media?parent=55582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/categories?post=55582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/tags?post=55582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}