{"id":54505,"date":"2020-11-10T12:40:18","date_gmt":"2020-11-10T11:40:18","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=54505"},"modified":"2020-11-10T12:42:37","modified_gmt":"2020-11-10T10:42:37","slug":"rcs-dv-live","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/rcs-dv-live\/","title":{"rendered":"Le Groupe Digital Virgo se positionne sur le RCS via son application DVLive"},"content":{"rendered":"\n

Le RCS (Rich Communication System) permet d\u2019envoyer et de recevoir des SMS enrichis de fichiers m\u00e9dias et de chatbots. Et donc de proposer une exp\u00e9rience conversationnelle sur mobile jusqu\u2019ici chasse gard\u00e9e des Apps de messagerie comme Messenger. En offrant les m\u00eames options fonctionnelles (push et pull) que le SMS classique, cette fonctionnalit\u00e9 pr\u00e9sente tous les atouts d\u2019un outil capable d\u2019optimiser l\u2019engagement d\u2019une audience cibl\u00e9e. <\/p>\n\n

Suite aux diff\u00e9rentes campagnes r\u00e9alis\u00e9es, les retours sont d\u00e9j\u00e0 tr\u00e8s encourageants : on constate une exp\u00e9rience utilisateur plus inclusive et donc plus ludique, le message re\u00e7u devient interactif, ce qui entraine un taux d\u2019engagement plus important que le SMS.<\/p>\n\n

Pour en savoir plus sur notre solution DV Live, cliquez ici.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Virgo innove en d\u00e9ployant les premi\u00e8res campagnes de push RCS aupr\u00e8s de ses partenaires depuis son application d\u2019interactivit\u00e9 antenne, DV Live. Ce dispositif est le fruit du partenariat entre Google, DVF et les op\u00e9rateurs. <\/p>\n","protected":false},"author":5,"featured_media":54454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-54505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nLe Groupe Digital Virgo se positionne sur le RCS via son application DVLive • Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/rcs-dv-live\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe Digital Virgo se positionne sur le RCS via son application DVLive • Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Digital Virgo innove en d\u00e9ployant les premi\u00e8res campagnes de push RCS aupr\u00e8s de ses partenaires depuis son application d\u2019interactivit\u00e9 antenne, DV Live. 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