{"id":53632,"date":"2020-10-29T10:50:22","date_gmt":"2020-10-29T09:50:22","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=53632"},"modified":"2020-10-29T10:52:05","modified_gmt":"2020-10-29T08:52:05","slug":"le-label-play-two","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/le-label-play-two\/","title":{"rendered":"Le label ind\u00e9pendant PLAY TWO cr\u00e9ateur de proximit\u00e9 entre l\u2019artiste YUZMV et ses followers"},"content":{"rendered":"\n<p>Profitant du succ\u00e8s de <a href=\"https:\/\/www.digitalvirgo.com\/fr\/interactive-solution-dedicated-to-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">la premi\u00e8re op\u00e9ration<\/a> l\u2019\u00e9t\u00e9 dernier, le label PLAY TWO a souhait\u00e9 renouveler la solution qui avait tant fonctionn\u00e9 pour le lancement du dernier single du rappeur fran\u00e7ais YUZMV.<\/p>\n\n\n\n<p>En effet, en appelant un num\u00e9ro g\u00e9ographique (co\u00fbt d\u2019un appel local), les fans pouvaient acc\u00e9der \u00e0 30 secondes du nouveau single\u00a0de l\u2019artiste,\u00a0en exclusivit\u00e9.\u00a0Cette fois-ci,\u00a0le dispositif s\u2019est appuy\u00e9 sur un jeu\u00a0concours afin de promouvoir le lancement\u00a0de \u00ab\u202f6side\u202f\u00bb, le\u00a0nouvel EP\u00a0de YUZMV, et ainsi r\u00e9compenser ses fans.<\/p>\n\n\n\n<p>Le concept reste le m\u00eame\u202f: un num\u00e9ro \u00e0 appeler\u00a0au prix d\u2019un appel local,\u00a0pour tenter de gagner un\u00a0album d\u00e9dicac\u00e9\u00a0de YUZMV.\u00a0La promotion du concours a \u00e9t\u00e9 faite en priorit\u00e9 sur le compte Instagram de l\u2019artiste, afin de\u00a0cibler son audience principale et de\u00a0remercier\u00a0ses\u00a0followers\u00a0de leur fid\u00e9lit\u00e9 en leur offrant un album d\u00e9dicac\u00e9.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un dispositif audio\u00a0qui encourage\u00a0la proximit\u00e9 avec l\u2019artiste\u00a0<\/h3>\n\n\n\n<p>L\u2019appelant\u00a0t\u00e9l\u00e9phone \u00e0\u00a0un num\u00e9ro\u00a0g\u00e9ographique\u00a0(prix d\u2019un appel local) et tombe directement sur un message de YUZMV qui l\u2019invite \u00e0 laisser ses coordonn\u00e9es\u00a0s\u2019il le souhaite afin de valider leur participation, ainsi qu\u2019un message vocal \u00e0 l\u2019intention de l\u2019artiste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une communication rod\u00e9e en amont\u00a0<\/h3>\n\n\n\n<p>Le dispositif a \u00e9t\u00e9 mis en place seulement quelques jours avant la sortie\u00a0de l\u2019EP, permettant de cr\u00e9er un vrai buzz autour de la nouveaut\u00e9\u202f: un post Instagram et une story \u00ab\u202f\u00e0 la une\u202f\u00bb avec un visuel du num\u00e9ro \u00e0 appeler\u00a0ont permis d\u2019alerter les fans du concours.\u00a0<br>Les r\u00e9sultats sont tr\u00e8s encourageants\u202f: pr\u00e8s de 15 000\u00a0\u00ab\u202flikes\u202f\u00bb\u00a0et des centaines de commentaires\u00a0sur la publication Instagram de l\u2019artiste, des milliers d\u2019appels et\u00a0plus de\u00a050% des appelants ont laiss\u00e9s leurs coordonn\u00e9es.\u00a0<br>Par ailleurs, un push SMS a \u00e9galement \u00e9t\u00e9 envoy\u00e9 aupr\u00e8s de la base de contacts\u00a0opt-in r\u00e9colt\u00e9s lors de la pr\u00e9c\u00e9dente op\u00e9ration cet \u00e9t\u00e9.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un accompagnement 360\u00b0 de Digital Virgo\u00a0<\/h3>\n\n\n\n<p>Dans le cadre de cette op\u00e9ration,&nbsp;Digital Virgo&nbsp;a&nbsp;mis au service de PLAY TWO toute son expertise marketing et technique\u202f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Prestation technique audio, en mettant \u00e0 disposition du label le num\u00e9ro g\u00e9ographique\u00a0\u00a0<\/li><li>Envoi d\u2019un push SMS\u00a0le jour de la sortie de l\u2019EP\u00a0pour pr\u00e9venir les fans ayant particip\u00e9 \u00e0 la premi\u00e8re op\u00e9ration (base de contacts\u00a0opt-in\u00a0en France et \u00e0 l\u2019internationale, avec un lien URL pour \u00e9couter et t\u00e9l\u00e9charger l\u2019EP)\u00a0\u00a0<\/li><li>Recommandation\u00a0sur la communication de cette op\u00e9ration promotionnelle\u00a0<\/li><li>Cr\u00e9ation\u00a0du serveur vocal interactif\u00a0\u00a0<\/li><li>Suivi et analyse du trafic\u00a0<\/li><li>Reporting\u00a0et recommandations d\u2019optimisations\u00a0<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"474\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/10\/picture1-1.jpg\" alt=\"\" class=\"wp-image-53618\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/10\/picture1-1.jpg 638w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/10\/picture1-1-300x223.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><figcaption>Instagram post avec les d\u00e9tails du concours (en fran\u00e7ais) <\/figcaption><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital Virgo poursuit sa collaboration avec le label ind\u00e9pendant PLAY TWO et organise un jeu concours innovant \u00e0 l\u2019occasion de la sortie de \u00ab\u00a06side\u00a0\u00bb, le nouvel EP de YUZMV.<\/p>\n","protected":false},"author":5,"featured_media":53644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-53632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le label ind\u00e9pendant PLAY TWO cr\u00e9ateur de proximit\u00e9 entre l\u2019artiste YUZMV et ses followers &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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