{"id":49798,"date":"2020-09-02T11:48:50","date_gmt":"2020-09-02T10:48:50","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=49798"},"modified":"2021-11-04T14:46:52","modified_gmt":"2021-11-04T13:46:52","slug":"tips-to-successfully-target-digital-ads","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/tips-to-successfully-target-digital-ads\/","title":{"rendered":"4 conseils pour am\u00e9liorer le ciblage de vos publicit\u00e9s digitales"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">1. Choisissez le bon public<\/h3>\n\n<p>Les publics cibles sont des groupes de personnes ayant des int\u00e9r\u00eats et des renseignements d\u00e9mographiques particuliers. Vous pouvez cr\u00e9er des audiences en fonction de plusieurs facteurs notamment les centres d\u2019int\u00e9r\u00eat, les habitudes de consommation, l\u2019historique des recherches, les interactions avec votre entreprise.<\/p>\n\n<p>Ainsi vous pouvez am\u00e9liorer la performance de vos campagnes. Avant de choisir votre audience, <strong>il est n\u00e9cessaire de faire des recherches sur : <\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Les habitudes de consommation :<\/strong>atteindre les consommateurs selon leurs habitudes d\u2019achats<\/li><li><strong>La prospection du march\u00e9 : <\/strong>pour atteindre les personnes \u00e0 la recherche de nouveaux produits<\/li><li><strong>Les intentions coutumi\u00e8res :<\/strong>s&rsquo;int\u00e9resser \u00e0 la recherche et \u00e0 la planification<\/li><li><strong>Les publics similaires :<\/strong>trouver des consommateurs qui ont des profils similaires \u00e0 ceux que vous connaissez d\u00e9j\u00e0.<\/li><li><strong>Le jumelage de clients :<\/strong> pour trouver des consommateurs en ligne au moyen de leurs<\/li><li><strong>Le remarketing:<\/strong>pour communiquer avec des personnes qui ont d\u00e9j\u00e0 interagi avec votre entreprise<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">2. D\u00e9ployer une strat\u00e9gie cross-canal<\/h3>\n\n<p>Il est crucial de suivre l\u2019utilisateur \u00e0 travers les canaux d\u2019acquisition (Display, Video, Search &amp; Social) afin de comprendre son comportement et ses int\u00e9r\u00eats.<\/p>\n\n<p>En effet, vous pouvez tirer parti des forces de chaque canal et adapter le message pour cibler vos clients potentiels \u00e0 chaque point de contact.<\/p>\n\n<h3 class=\"wp-block-heading\">3. N\u2019oubliez pas l\u2019adaptation locale !<\/h3>\n\n<p>Nous devons garder \u00e0 l\u2019esprit que l\u2019aper\u00e7u du march\u00e9 et ses sp\u00e9cificit\u00e9s seront diff\u00e9rents selon la r\u00e9gion. <\/p>\n\n<p>C\u2019est pourquoi il est important d\u2019adapter la gestion des achats m\u00e9dias aux besoins sp\u00e9cifiques du public cibl\u00e9 dans chaque zone g\u00e9ographique. Il est \u00e9galement important de classer le contenu par habitudes, mode de vie ou langues.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Offrir un contenu personnalis\u00e9 fond\u00e9 sur l\u2019analyse des donn\u00e9es<\/h3>\n\n<p>Gr\u00e2ce \u00e0 l\u2019intelligence artificielle, les consommateurs peuvent \u00eatre cibl\u00e9s en fonction de l\u2019historique de leurs achats. En outre, en utilisant la publicit\u00e9 programmatique, nous pouvons recueillir les donn\u00e9es sur les publics cibles d\u2019une mani\u00e8re plus pr\u00e9cise. Ainsi nous sommes en mesure d\u2019adapter et de diffuser des publicit\u00e9s \u00e0 diff\u00e9rentes cibles.<\/p>\n\n<p>A Digital Virgo, nos campagnes marketing sont bas\u00e9es sur la performance. Cela signifie que notre but n\u2019est pas d\u2019atteindre le Ad Recall, mais de toucher la bonne personne avec le bon message au bon moment.. mais de toucher la bonne personne avec le bon message au bon moment. Pour ce faire, nous analysons les donn\u00e9es de diff\u00e9rents r\u00e9seaux publicitaires (Google et Facebook) qui nous aident \u00e0 identifier les personnes qui recherchent activement une information sp\u00e9cifique. Nous utilisons ces informations pour afficher un message personnalis\u00e9 uniquement \u00e0 cette personne au meilleur moment \u2013 lorsque l\u2019utilisateur est en ligne.<\/p>\n\n<p>Cette obligation d\u00e9finir les Qui, Quoi et Quand, est la cl\u00e9 de la r\u00e9ussite des campagnes marketing bas\u00e9es sur la performance.<\/p>\n\n<h3 class=\"wp-block-heading\">En savoir plus sur notre expertise DV AdTech<\/h3>\n\n<p>Notre solution de marketing digital est ax\u00e9e sur la performance. Notre team DV Adtech, est exp\u00e9riment\u00e9e dans l\u2019acquisition d\u2019utilisateurs Elle travaille directement avec GAFAM (Google, Facebook\u2026) pour optimiser les outils de marketing digital : recherche, affichage, r\u00e9f\u00e9rencement, SMO, ASO\u2026 Cette expertise orient\u00e9e 100% ROI est port\u00e9e par des \u00e9quipes locales compos\u00e9es de plus de 30 gestionnaires de trafic en charge de 35000 campagnes marketing et de 100 M \u20ac d\u2019achats m\u00e9dias chaque ann\u00e9e<\/p>\n\n<p>Nous int\u00e9grons notre expertise AdTech dans toutes nos solutions de mon\u00e9tisation afin de maximiser le trafic et d\u2019obtenir des r\u00e9sultats tr\u00e8s performants. Pour en savoir plus sur, cliquez <a href=\"https:\/\/www.digitalvirgo.com\">ici<\/a>.<\/p>\n\n<p><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/09\/infographic-target-digital-ads.pdf\">T\u00e9l\u00e9chargez l&rsquo;infographie &#8211; 4 conseils pour am\u00e9liorer le ciblage de vos publicit\u00e9s digitales.<\/a><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color\" href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/09\/infographic-target-digital-ads.pdf\" rel=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/09\/infographic-target-digital-ads.pdf\">T\u00c9L\u00c9CHARGEZ<\/a><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/09\/infographic-target-digital-ads.pdf\"><img fetchpriority=\"high\" decoding=\"async\" width=\"443\" height=\"1000\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/08\/infographic-target-digital-ads.jpg\" alt=\"\" class=\"wp-image-49704\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/08\/infographic-target-digital-ads.jpg 443w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/08\/infographic-target-digital-ads-133x300.jpg 133w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte de concurrence accrue et d\u2019augmentation des d\u00e9penses publicitaires digitales, la mise en place d\u2019une strat\u00e9gie de ciblage efficace s\u2019impose comme moyen d\u2019am\u00e9lioration des performances de vos campagnes.<\/p>\n<p>Au sein de Digital Virgo, nos experts DV AdTech, travaillent sur la personnalisation des messages. Nous disposons de 30 gestionnaires de trafic exp\u00e9riment\u00e9s qui comptent \u00e0 leur actif plus de 35.000 campagnes de marketing et 100 M \u20ac d\u2019achats m\u00e9dias chaque ann\u00e9e. Dans cet article, vous trouverez 4 conseils cl\u00e9s pour cibler efficacement vos campagnes publicitaires.<\/p>\n","protected":false},"author":5,"featured_media":49688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-49798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 conseils pour am\u00e9liorer le ciblage de vos publicit\u00e9s digitales &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/tips-to-successfully-target-digital-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 conseils pour am\u00e9liorer le ciblage de vos publicit\u00e9s digitales &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Dans un contexte de concurrence accrue et d\u2019augmentation des d\u00e9penses publicitaires digitales, la mise en place d\u2019une strat\u00e9gie de ciblage efficace s\u2019impose comme moyen d\u2019am\u00e9lioration des performances de vos campagnes. Au sein de Digital Virgo, nos experts DV AdTech, travaillent sur la personnalisation des messages. Nous disposons de 30 gestionnaires de trafic exp\u00e9riment\u00e9s qui comptent \u00e0 leur actif plus de 35.000 campagnes de marketing et 100 M \u20ac d\u2019achats m\u00e9dias chaque ann\u00e9e. Dans cet article, vous trouverez 4 conseils cl\u00e9s pour cibler efficacement vos campagnes publicitaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/fr\/tips-to-successfully-target-digital-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T10:48:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T13:46:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/08\/4-tips-to-target-ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Communication Digital Virgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication Digital Virgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/tips-to-successfully-target-digital-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/tips-to-successfully-target-digital-ads\\\/\"},\"author\":{\"name\":\"Communication Digital Virgo\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\"},\"headline\":\"4 conseils pour am\u00e9liorer le ciblage de vos publicit\u00e9s digitales\",\"datePublished\":\"2020-09-02T10:48:50+00:00\",\"dateModified\":\"2021-11-04T13:46:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/tips-to-successfully-target-digital-ads\\\/\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/tips-to-successfully-target-digital-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/4-tips-to-target-ads.png\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/tips-to-successfully-target-digital-ads\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/tips-to-successfully-target-digital-ads\\\/\",\"name\":\"4 conseils pour am\u00e9liorer le ciblage de vos publicit\u00e9s digitales &#8226; 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