{"id":46645,"date":"2020-07-20T14:10:38","date_gmt":"2020-07-20T13:10:38","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/cro-5-tips\/"},"modified":"2021-11-04T14:46:21","modified_gmt":"2021-11-04T13:46:21","slug":"cro-5-tips","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/","title":{"rendered":"CRO : 5 conseils pour offrir le meilleur parcours client"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Optimisez votre entonnoir de conversion <\/h3>\n\n<ul class=\"wp-block-list\"><li>Il est important d&rsquo;identifier le chemin critique de votre parcours d\u2019inscription et de le simplifier afin de dresser votre entonnoir de conversion. Essayez de r\u00e9duire le nombre d&rsquo;interactions non essentielles qui prendraient trop de temps \u00e0 votre visiteur. Le processus d\u2019inscription doit se r\u00e9aliser sans difficult\u00e9 en \u00e9tant le plus fluide possible.<\/li><li>M\u00eame si cela semble \u00e9vident, aidez votre visiteur \u00e0 chaque \u00e9tape en le guidant avec des instructions claires.<br\/><strong>Restez simple, d\u00eetes exactement ce qu\u2019il faut faire et \u00e9vitez les clics inutiles.<\/strong><\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">Suivi des Pages &amp; \u00c9v\u00e9nements <\/h3>\n\n<ul class=\"wp-block-list\"><li>Traquez tout ce qui est possible sur vos pages en utilisant des \u00e9couteurs d\u2019\u00e9v\u00e8nements ou des pages virtuelles : il est fondamental de conna\u00eetre les taux de conversion de chacune des \u00e9tapes et interactions n\u00e9cessaires, depuis la Landing Page jusqu\u2019\u00e0 l\u2019inscription.<\/li><li>Rep\u00e9rez les KPI essentiels qui vous aideront \u00e0 \u00e9valuer et comparer les performances de vos processus d\u2019inscription. <\/li><li>Suivez les statistiques de chaque \u00e9tape du chemin critique et identifiez les freins possibles (goulots d\u2019\u00e9tranglement). Priorisez les efforts d&rsquo;optimisation sur l\u2019analyse des \u00e9tapes qui font perdre le plus de visiteurs.<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">Testing <\/h3>\n\n<ul class=\"wp-block-list\"><li>R\u00e9fl\u00e9chissez au type de landing page qui r\u00e9pondrait aux besoins et attentes de vos visiteurs. Quelles pages de destination s\u2019attendraient-ils \u00e0 voir en cliquant sur vos annonces ?<\/li><li>Ne restez pas avec les m\u00eames typologies de pages et proposez r\u00e9guli\u00e8rement de nouvelles variantes des landing pages existantes que vous soumettrez \u00e0 des exp\u00e9riences randomis\u00e9es en A\/B Testing.<\/li><li>Soyez prudent dans l\u2019investissement n\u00e9cessaire au d\u00e9veloppement de cr\u00e9ations totalement nouvelles qui requi\u00e8rent g\u00e9n\u00e9ralement plus de temps et de ressources, avec des r\u00e9sultats incertains. N&rsquo;oubliez pas qu&rsquo;il n&rsquo;y a pas de mauvaise exp\u00e9rience d\u2019A\/B Test, vous pouvez toujours apprendre des r\u00e9sultats de vos tests et acqu\u00e9rir de nouvelles connaissances.<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">Analysez votre audience <\/h3>\n\n<ul class=\"wp-block-list\"><li>Analysez et comprenez votre audience. Gardez une coh\u00e9rence entre le message de vos annonces et votre landing page. Identifiez les habitudes et besoins des visiteurs que vous ciblez.<\/li><li>Un \u00ab beau \u00bb design ne signifie pas toujours une bonne performance. Utilisez une charte graphique adapt\u00e9e au contexte publicitaire de votre audience. La composition de vos pages doit \u00eatre \u00e9quilibr\u00e9e, claire et fluide, avec une mise en avant particuli\u00e8re sur tous les Call to Action.<\/li><li>L&rsquo;un des points les plus importants pour obtenir les meilleures performances d\u2019acquisition est la confiance. Gagnez la confiance de vos visiteurs gr\u00e2ce \u00e0 vos atouts concurrentiels, vos preuves sociales (\u00e9valuations, Feedbacks, r\u00e9compenses&#8230;) ainsi que des \u00e9l\u00e9ments rassurants (service client\u00e8le, garanties&#8230;).<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">Optimisation Technique <\/h3>\n\n<ul class=\"wp-block-list\"><li>Les pages qui mettent du temps \u00e0 s\u2019afficher perdent des visiteurs. \u00c9valuez la performance technique de votre Landing Page et cherchez \u00e0 optimiser tous les niveaux (Back et Front-end) afin d&rsquo;obtenir le temps de chargement le plus rapide. \u00c9vitez les processus synchrones qui pourraient ralentir le rendu de la page et qui auront un impact n\u00e9gatif sur votre score de Speed Index. Comparez-vous \u00e0 vos concurrents.<\/li><li>Pensez mobile &#8211; vos pages doivent s\u2019afficher correctement sur tous les appareils et tailles d\u2019\u00e9cran. Tenez compte de la probl\u00e9matique de vitesse de connexion mobile du visiteur (pouvant \u00eatre d\u00e9grad\u00e9e) et du poids des ressources \u00e0 t\u00e9l\u00e9charger n\u00e9cessaires pour l\u2019affichage de la Landing Page.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\"><strong><em>Si vous avez des questions ou si vous souhaitez en savoir plus sur la fa\u00e7on d&rsquo;\u00e9tendre et de mon\u00e9tiser vos services, contactez notre \u00e9quipe sur digitalvirgo.com<\/em><\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/infographic-5-things-for-best-customer-journey.pdf\">T\u00e9l\u00e9chargez cette infographie qui vous aidera \u00e0 vous rappeler les points cl\u00e9s d&rsquo;un parcours client r\u00e9ussi<\/a><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/infographic-5-things-for-best-customer-journey.pdf\" style=\"background-color:#e20074\">T\u00e9l\u00e9chargez<\/a><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/infographic-5-things-for-best-customer-journey.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/infographic-cro-customer-journey.jpg\" alt=\"\" class=\"wp-image-46621\" width=\"384\" height=\"982\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/infographic-cro-customer-journey.jpg 391w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/infographic-cro-customer-journey-117x300.jpg 117w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une strat\u00e9gie efficace d&rsquo;acquisition d&rsquo;utilisateurs est un objectif pour de nombreux sp\u00e9cialistes du marketing. L&rsquo;objectif est de cr\u00e9er un processus syst\u00e9matique et performant qui convertit les visiteurs en clients. D\u00e9couvrez 5 conseils pour vous aider \u00e0 offrir le meilleur parcours client. <\/p>\n","protected":false},"author":5,"featured_media":46439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-46645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRO : 5 conseils pour offrir le meilleur parcours client &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRO : 5 conseils pour offrir le meilleur parcours client &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Une strat\u00e9gie efficace d&#039;acquisition d&#039;utilisateurs est un objectif pour de nombreux sp\u00e9cialistes du marketing. L&#039;objectif est de cr\u00e9er un processus syst\u00e9matique et performant qui convertit les visiteurs en clients. D\u00e9couvrez 5 conseils pour vous aider \u00e0 offrir le meilleur parcours client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-20T13:10:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T13:46:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/5-things-customer-journey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Communication Digital Virgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication Digital Virgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/\"},\"author\":{\"name\":\"Communication Digital Virgo\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\"},\"headline\":\"CRO : 5 conseils pour offrir le meilleur parcours client\",\"datePublished\":\"2020-07-20T13:10:38+00:00\",\"dateModified\":\"2021-11-04T13:46:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/\"},\"wordCount\":633,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/5-things-customer-journey.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/\",\"name\":\"CRO : 5 conseils pour offrir le meilleur parcours client &#8226; Digital Virgo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/5-things-customer-journey.jpg\",\"datePublished\":\"2020-07-20T13:10:38+00:00\",\"dateModified\":\"2021-11-04T13:46:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/5-things-customer-journey.jpg\",\"contentUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/5-things-customer-journey.jpg\",\"width\":1000,\"height\":525,\"caption\":\"CRO 5 conseils pour offrir le meilleur parcours client\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/cro-5-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRO : 5 conseils pour offrir le meilleur parcours client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\",\"name\":\"Digital Virgo\",\"description\":\"Making the most of Mobile Payment\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\",\"name\":\"Digital Virgo\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/DV_Square_No-Baseline-\u2013-1.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/DV_Square_No-Baseline-\u2013-1.png\",\"width\":360,\"height\":133,\"caption\":\"Digital Virgo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalvirgo\\\/\",\"https:\\\/\\\/x.com\\\/DigitalVirgo\",\"https:\\\/\\\/www.instagram.com\\\/digitalvirgo\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digitalvirgo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWOpLAp39LC7EZPg60f8jrQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\",\"name\":\"Communication Digital Virgo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g\",\"caption\":\"Communication Digital Virgo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CRO : 5 conseils pour offrir le meilleur parcours client &#8226; Digital Virgo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/","og_locale":"fr_FR","og_type":"article","og_title":"CRO : 5 conseils pour offrir le meilleur parcours client &#8226; Digital Virgo","og_description":"Une strat\u00e9gie efficace d'acquisition d'utilisateurs est un objectif pour de nombreux sp\u00e9cialistes du marketing. L'objectif est de cr\u00e9er un processus syst\u00e9matique et performant qui convertit les visiteurs en clients. D\u00e9couvrez 5 conseils pour vous aider \u00e0 offrir le meilleur parcours client.","og_url":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/","og_site_name":"Digital Virgo","article_publisher":"https:\/\/www.facebook.com\/digitalvirgo\/","article_published_time":"2020-07-20T13:10:38+00:00","article_modified_time":"2021-11-04T13:46:21+00:00","og_image":[{"width":1000,"height":525,"url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/5-things-customer-journey.jpg","type":"image\/jpeg"}],"author":"Communication Digital Virgo","twitter_card":"summary_large_image","twitter_creator":"@DigitalVirgo","twitter_site":"@DigitalVirgo","twitter_misc":{"\u00c9crit par":"Communication Digital Virgo","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/#article","isPartOf":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/"},"author":{"name":"Communication Digital Virgo","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/person\/25e6157a0ba213e1752af3e92395964b"},"headline":"CRO : 5 conseils pour offrir le meilleur parcours client","datePublished":"2020-07-20T13:10:38+00:00","dateModified":"2021-11-04T13:46:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/"},"wordCount":633,"publisher":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/5-things-customer-journey.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/","url":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/","name":"CRO : 5 conseils pour offrir le meilleur parcours client &#8226; Digital Virgo","isPartOf":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/5-things-customer-journey.jpg","datePublished":"2020-07-20T13:10:38+00:00","dateModified":"2021-11-04T13:46:21+00:00","breadcrumb":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/#primaryimage","url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/5-things-customer-journey.jpg","contentUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/5-things-customer-journey.jpg","width":1000,"height":525,"caption":"CRO 5 conseils pour offrir le meilleur parcours client"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalvirgo.com\/fr\/cro-5-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalvirgo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"CRO : 5 conseils pour offrir le meilleur parcours client"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalvirgo.com\/fr\/#website","url":"https:\/\/www.digitalvirgo.com\/fr\/","name":"Digital Virgo","description":"Making the most of Mobile Payment","publisher":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalvirgo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization","name":"Digital Virgo","url":"https:\/\/www.digitalvirgo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/DV_Square_No-Baseline-\u2013-1.png","contentUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/DV_Square_No-Baseline-\u2013-1.png","width":360,"height":133,"caption":"Digital Virgo"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalvirgo\/","https:\/\/x.com\/DigitalVirgo","https:\/\/www.instagram.com\/digitalvirgo\/","https:\/\/www.linkedin.com\/company\/digitalvirgo\/","https:\/\/www.youtube.com\/channel\/UCWOpLAp39LC7EZPg60f8jrQ"]},{"@type":"Person","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/person\/25e6157a0ba213e1752af3e92395964b","name":"Communication Digital Virgo","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b081a5efadc2c46787a67e66fb2b122e787fa17c8feb766be5ee9c2cc5440f94?s=96&d=mm&r=g","caption":"Communication Digital Virgo"}}]}},"_links":{"self":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts\/46645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/comments?post=46645"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts\/46645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/media\/46439"}],"wp:attachment":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/media?parent=46645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/categories?post=46645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/tags?post=46645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}