{"id":46136,"date":"2020-07-10T12:57:59","date_gmt":"2020-07-10T11:57:59","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=46136"},"modified":"2020-07-10T12:58:12","modified_gmt":"2020-07-10T10:58:12","slug":"peak-app-globale-strategie-contenu-premium-monetisation","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/peak-app-globale-strategie-contenu-premium-monetisation\/","title":{"rendered":"Peak BodyWeight Workout App: une strat\u00e9gie globale pour la mon\u00e9tisation de contenus premium"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight.pdf\"><img fetchpriority=\"high\" decoding=\"async\" width=\"595\" height=\"842\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight.jpg\" alt=\"\" class=\"wp-image-46185\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight.jpg 595w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight-212x300.jpg 212w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight.pdf\"><img decoding=\"async\" width=\"595\" height=\"842\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight2.jpg\" alt=\"\" class=\"wp-image-46190\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight2.jpg 595w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/success-case-peak-bodyweight2-212x300.jpg 212w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"has-text-align-center\"><em>Cliquez sur l&rsquo;image pour pouvoir lire le document<\/em><\/p>\n\n<h2 class=\"wp-block-heading\">Soutenir une verticale en plein essor<\/h2>\n\n<p>L&rsquo;\u00e9quipe DV Content de Digital Virgo a d\u00e9cid\u00e9 d&rsquo;inclure dans son <a href=\"https:\/\/www.dv-content.com\/portfolio\/\">portfolio<\/a> un service d\u00e9di\u00e9 \u00e0 un segment en plein essor : le sport et la sant\u00e9. Les \u00e9tudes de march\u00e9 montrent une augmentation du nombre d&rsquo;exercices de musculation pratiqu\u00e9 \u00e0 domicile au cours de la derni\u00e8re d\u00e9cennie et une \u00e9volution du mode de vie des personnes se d\u00e9placent moins pour faire de l&rsquo;exercice. <\/p>\n\n<p>Notre \u00e9quipe a \u00e9galement constat\u00e9 que les personnes qui font du sport le font pour diff\u00e9rentes raisons et ont des objectifs diff\u00e9rents selon leur \u00e2ge et leur mode de vie. C&rsquo;est un \u00e9l\u00e9ment important dont il faut tenir compte pour cr\u00e9er un service populaire et performant. <\/p>\n\n<p>En combinant les r\u00e9sultats de cette recherche avec les avantages de l\u2019exercice physique, notre \u00e9quipe a d\u00e9ploy\u00e9 son expertise en mati\u00e8re de contenu pour cr\u00e9er <a href=\"http:\/\/www.peak-workout.com\/\"><strong>Peak Bodyweight Workout<\/strong><\/a><strong>. <\/strong>Un service web et une application Premium bas\u00e9s sur un programme d&rsquo;entra\u00eenement enti\u00e8rement personnalis\u00e9, comprenant les trois piliers les plus demand\u00e9s : <\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Exercice et entra\u00eenement :<\/strong>entra\u00eenement simple, rapide et efficace qui ne n\u00e9cessite aucun \u00e9quipement. Un mode d&rsquo;entra\u00eenement qui permet aux utilisateurs de s&rsquo;entra\u00eener o\u00f9 et quand ils le souhaitent avec des programmes personnalis\u00e9s bas\u00e9s sur un test physique initial et sur leur disponibilit\u00e9 et leurs objectifs personnels. <\/li><\/ul>\n\n<p><\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Nutrition :<\/strong>un blog d\u00e9di\u00e9 avec un contenu \u00e9ditorial et des recettes pour mener un mode de vie plus sain. <\/li><\/ul>\n\n<p><\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Suivi des activit\u00e9s :<\/strong> apr\u00e8s chaque formation, les utilisateurs r\u00e9pondent \u00e0 quelques questions afin de permettre \u00e0 nos experts d&rsquo;adapter la formation \u00e0 leurs besoins et de maintenir les progr\u00e8s semaine apr\u00e8s semaine. <\/li><\/ul>\n\n<p><\/p>\n\n<p>Les \u00e9quipes Digital Virgo ont travaill\u00e9 en partenariat avec <a href=\"http:\/\/www.tuiwokestudios.com\/#s-home\" target=\"_blank\" rel=\"noreferrer noopener\">TUIWOK<\/a>, filiale du Groupe Endemol Shine, sur la cr\u00e9ation des vid\u00e9os premium adapt\u00e9es aux objectifs et aux niveaux de chacun. Les programmes d&rsquo;entra\u00eenement ont \u00e9t\u00e9 pr\u00e9sent\u00e9s et supervis\u00e9s par des professionnels reconnus dans le monde du fitness. <\/p>\n\n<p>Lanc\u00e9e en 2018, l&rsquo;application Peak Bodyweight Workout est le r\u00e9sultat des r\u00e9ponses aux principales questions que notre \u00e9quipe s&rsquo;est pos\u00e9e lors du d\u00e9veloppement du service : <\/p>\n\n<p><em>COMMENT atteindre tous les objectifs, quels que soient le mode de vie, le pays ou l&rsquo;\u00e2ge ? <\/em><\/p>\n\n<p><em>COMMENT couvrir les principaux besoins au sein de ce segment ? <\/em><\/p>\n\n<p>COMMENT faciliter l&rsquo;acc\u00e8s au service ? <\/p>\n\n<p><em>COMMENT augmenter les revenus ? <\/em><\/p>\n\n<p>D\u00e9couvrez le produit et sa strat\u00e9gie de croissance \u00e0 long terme. <\/p>\n\n<h2 class=\"wp-block-heading\">Le produit : Peak Bodyweight Workout<\/h2>\n\n<p>Le nom de Peak Bodyweight Workout a \u00e9t\u00e9 cr\u00e9\u00e9 en utilisant la d\u00e9signation donn\u00e9e \u00e0 l&rsquo;endroit le plus \u00e9lev\u00e9 d&rsquo;une montagne et des battements du c\u0153ur, que l&rsquo;on appelle commun\u00e9ment les pics. <\/p>\n\n<p>Les principales caract\u00e9ristiques du service sont : l&rsquo;entra\u00eenement personnalis\u00e9 \u00e0 la musculation pour tous les niveaux, les exercices vid\u00e9o avec de v\u00e9ritables entra\u00eeneurs de fitness, les conseils de nutrition avec un blog d\u00e9di\u00e9, et les d\u00e9fis d&rsquo;entra\u00eenement pour maintenir la motivation des utilisateurs. Les exercices peuvent \u00eatre effectu\u00e9s \u00e0 tout moment et partout, ce qui permet une certaine souplesse et assure une \u00e9volution adapt\u00e9e au rythme de chaque utilisateur. <\/p>\n\n<p>Chaque vid\u00e9o a re\u00e7u le nom d&rsquo;une montagne, ce qui rend le niveau de difficult\u00e9 associ\u00e9 \u00e0 des sommets plus ou moins grands. Pour chacun d&rsquo;eux, les entra\u00eeneurs expliquent comment ex\u00e9cuter correctement la s\u00e9quence afin de garantir la s\u00e9curit\u00e9 des utilisateurs. <\/p>\n\n<p>Peak Bodyweight Workout est disponible sur <a href=\"https:\/\/itunes.apple.com\/fr\/app\/peak-bodyweight-workout\/id1397428663?mt=8&amp;dve_trk_id=3e3e3d32-e550-4785-83b2-a1f858e0d5cd\" target=\"_blank\" rel=\"noreferrer noopener\">l&rsquo;App Store<\/a> et <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dod.peak&amp;dve_trk_id=3e3e3e3d32-e550-4785-83b2-a1f858e0d5cd\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play.<\/a> <\/p>\n\n<p>D\u00e9couvrez plus en d\u00e9tail le produit dans cette <a href=\"https:\/\/www.youtube.com\/watch?v=j7TRO_0Nssk\" target=\"_blank\" rel=\"noreferrer noopener\">vid\u00e9o.<\/a> <\/p>\n\n<h2 class=\"wp-block-heading\">Cr\u00e9er une strat\u00e9gie globale en interconnectant nos expertises<\/h2>\n\n<p>Nos \u00e9quipes <a href=\"http:\/\/www.dv-content.com\">DV Content<\/a>sont expertes dans la cr\u00e9ation de produits g\u00e9n\u00e9rateurs de revenus et dans l&rsquo;agr\u00e9gation de contenus de qualit\u00e9 adapt\u00e9s aux besoins du public cible. <\/p>\n\n<p>La collaboration avec Endemol Shine Group, un partenaire de choix pour la production de vid\u00e9os de haute qualit\u00e9, nous a permis d&rsquo;obtenir un contenu pertinent et de qualit\u00e9. <\/p>\n\n<p>Pour atteindre une croissance durable, nos \u00e9quipes ont d\u00e9ploy\u00e9 une strat\u00e9gie globale de mon\u00e9tisation, g\u00e9n\u00e9rant des revenus et du trafic gr\u00e2ce \u00e0 la compl\u00e9mentarit\u00e9 de ses expertises : le Paiement, la Mon\u00e9tisation et le Marketing Digital. <\/p>\n\n<p>Le service DV Content int\u00e8gre nativement le Paiement via la facture Op\u00e9rateur en connectant son expertise <a href=\"http:\/\/www.dv-pass.com\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">DV Pass<\/a> permettant ainsi un acc\u00e8s simplifi\u00e9 \u00e0 l&rsquo;application. Notre position cl\u00e9 en tant que partenaire de confiance des Op\u00e9rateurs T\u00e9l\u00e9coms dans le monde nous donne la possibilit\u00e9 d&rsquo;inclure nativement le Micro Paiement (SMS+, Internet+, etc.) au sein de nos produits. Simple, rapide, intuitif et accessible partout dans le monde, il nous permet d&rsquo;assurer une mon\u00e9tisation rentable pour nos clients. <\/p>\n\n<p>Nos \u00e9quipes assurent \u00e9galement un trafic efficace gr\u00e2ce \u00e0 notre solution de Marketing Digital fond\u00e9e sur la performance, <a href=\"https:\/\/www.digitalvirgo.com\/fr\/expertise\/marketing-digital\/\">DV AdTech.<\/a> <\/p>\n\n<p>L&rsquo;application est disponible dans sept pays. Elle est connect\u00e9e aux principaux Op\u00e9rateurs T\u00e9l\u00e9coms (France, Royaume-Uni, Pologne, Italie, Belgique, Portugal et Espagne). Disponible \u00e9galement en neuf langues (fran\u00e7ais, anglais, polonais, italien, espagnol, portugais, br\u00e9silien, slovaque et russe), elle r\u00e9pond aux attentes des utilisateurs locaux dans chaque zone g\u00e9ographique. <\/p>\n\n<h2 class=\"wp-block-heading\">L&rsquo;avenir : Consultation vid\u00e9o et recettes personnalis\u00e9es<\/h2>\n\n<p>Peak Bodyweight Workout \u00e9volue au rythme du march\u00e9 et nos experts DV Content travaillent sur de nouvelles fonctionnalit\u00e9s exclusives comme la consultation vid\u00e9o ou les recettes personnalis\u00e9es. Dans les prochains mois, vous pourrez d\u00e9couvrir toutes les nouvelles fonctionnalit\u00e9s de ce service Sport &amp; Sant\u00e9. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2018, la solution de mon\u00e9tisation des contenus de Digital Virgo, DV Content, a lanc\u00e9 un service d\u00e9di\u00e9 \u00e0 l&rsquo;entra\u00eenement sportif : Peak Bodyweight Workout. Ce produit \u00e0 succ\u00e8s, est disponible dans 7 pays et en 9 langues. Il inclut un programme de formation enti\u00e8rement personnalis\u00e9 reposant sur trois piliers principaux : Exercice et entra\u00eenement, nutrition et suivi de l&rsquo;activit\u00e9. D\u00e9couvrez comment le contenu premium et exclusif, produit par TUIWOK, une filiale du c\u00e9l\u00e8bre diffuseur Endemol Shine Group, est associ\u00e9 \u00e0 une strat\u00e9gie de mon\u00e9tisation globale. <\/p>\n","protected":false},"author":5,"featured_media":46121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[460,462],"tags":[],"class_list":["post-46136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressources","category-success-case-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peak BodyWeight Workout App: une strat\u00e9gie globale pour la mon\u00e9tisation de contenus premium &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/peak-app-globale-strategie-contenu-premium-monetisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peak BodyWeight Workout App: une strat\u00e9gie globale pour la mon\u00e9tisation de contenus premium &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"En 2018, la solution de mon\u00e9tisation des contenus de Digital Virgo, DV Content, a lanc\u00e9 un service d\u00e9di\u00e9 \u00e0 l&#039;entra\u00eenement sportif : Peak Bodyweight Workout. 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