{"id":44177,"date":"2020-05-21T08:38:35","date_gmt":"2020-05-21T08:38:35","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=44177"},"modified":"2020-05-21T08:39:43","modified_gmt":"2020-05-21T08:39:43","slug":"mediaset-in-spain-digital-virgo","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/mediaset-in-spain-digital-virgo\/","title":{"rendered":"La Direction Commerciale de Mediaset en Espagne &amp; Digital Virgo: des partenaires de confiance au service de la Mon\u00e9tisation d\u2019Audience."},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Mediaset &amp; Digital Virgo: une relation de confiance<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Depuis 2018, Mediaset, qui d\u00e9tient une part de march\u00e9 publicitaire de 43,4% (<em>Source<\/em>: <em>Infoadex<\/em>) et une part d&rsquo;audience de 29% (<em>Source : Kantar Media<\/em>), b\u00e9n\u00e9ficie du soutien de Digital Virgo pour mon\u00e9tiser son audience \u00e0 travers la gestion de ses op\u00e9rations d\u2019interactivit\u00e9 au sein de programmes renomm\u00e9s tels que S\u00e1lvame, Viva la Vida ou Supervivientes. <\/p>\n\n<p class=\"wp-block-paragraph\">Digital Virgo, gr\u00e2ce \u00e0 sa solution DV Live, fournit \u00e0 Mediaset la num\u00e9rotation qui permet au public de participer aux diff\u00e9rents concours, sondages ou casting par t\u00e9l\u00e9phone ou SMS. Le Groupe fournit \u00e9galement la plateforme pour g\u00e9rer, suivre et mon\u00e9tiser les diff\u00e9rentes op\u00e9rations. <\/p>\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s de cette collaboration repose non seulement sur un soutien adapt\u00e9, mais aussi sur deux piliers fondamentaux : la confiance, avec des programmes interactifs pour lesquels le public peut voir l\u2019\u00e9volution en temps r\u00e9el ; et des prix attrayants, qui rendent possible une croissance durable des revenus et du nombre de participants. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Concours: l&rsquo;interactivit\u00e9 pour fid\u00e9liser le public <\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re op\u00e9ration d&rsquo;interactivit\u00e9 issue de cette collaboration a eu lieu fin 2018 avec un concours organis\u00e9 pour la cha\u00eene principale de Mediaset, Telecinco. Lors de ce concours, plus de 100 000 euros de prix ont \u00e9t\u00e9 distribu\u00e9s. Un signe fort du bon accueil du public. <\/p>\n\n<p class=\"wp-block-paragraph\">Actuellement, Digital Virgo offre un accompagnement global pour l\u2019ensemble des concours des cha\u00eenes de Mediaset. En plus de la num\u00e9rotation et de la plateforme technologique qui permet d&rsquo;absorber tout le trafic des participants, les \u00e9quipes de la direction commerciale de Mediaset et de Digital Virgo travaillent ensemble \u00e0 : <\/p>\n\n<p class=\"wp-block-paragraph\">-La conception et la cr\u00e9ation d&rsquo;une dynamique adapt\u00e9e au public et inspir\u00e9e par le th\u00e8me de chaque programme <\/p>\n\n<p class=\"wp-block-paragraph\">-La sc\u00e9nographie <\/p>\n\n<p class=\"wp-block-paragraph\">-Les sc\u00e9narios et la promotion pendant l&rsquo;\u00e9mission <\/p>\n\n<p class=\"wp-block-paragraph\">-Le moment gagnant en temps r\u00e9el<\/p>\n\n<p class=\"wp-block-paragraph\">Une partie de l&rsquo;\u00e9quipe Digital Virgo Team travaille m\u00eame sur place, dans les studios de Mediaset, pour accompagner le client au plus proche de ses besoins. <\/p>\n\n<p class=\"wp-block-paragraph\">En 2019, Digital Virgo et Mediaset comptaient pr\u00e8s de 400.000 participants diff\u00e9rents aux op\u00e9rations d\u2019interactivit\u00e9 issues de leur collaboration, preuve de leurs r\u00e9sultats positifs aupr\u00e8s du public. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Partenaire mondial: Sondages et Castings <\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">En f\u00e9vrier 2020, Digital Virgo et la direction commerciale de Mediaset ont int\u00e9gr\u00e9 le vote lors des \u00e9missions de t\u00e9l\u00e9-r\u00e9alit\u00e9 et des castings au sein de leur accord de collaboration. Cela a fait de Digital Virgo, le principal partenaire pour la gestion de l&rsquo;offre globale de programmes interactifs audiovisuels.<\/p>\n\n<p class=\"wp-block-paragraph\">Au cours de ces derniers mois, Digital Virgo a proc\u00e9d\u00e9 au voting de productions importantes telles que <em>El Tiempo de Descuento<\/em> ou <em>Supervivientes<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u00ab\u00a0Depuis 2018, nous travaillons avec Mediaset pour cr\u00e9er et g\u00e9rer des programmes interactifs de haute performance, afin d&rsquo;atteindre une croissance durable du trafic et des revenus. <\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>Digital Virgo est honor\u00e9 d&rsquo;\u00eatre le partenaire de confiance de Mediaset et notre objectif est de continuer \u00e0 fournir la meilleure solution et la meilleure \u00e9quipe d\u00e9di\u00e9e pour maintenir le succ\u00e8s obtenu ensemble.\u201d <\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Jes\u00fas Cid &#8211; Directeur Commercial de Digital Virgo Espagne <\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u00ab\u00a0Le divertissement en direct et la t\u00e9l\u00e9vision font partie de l&rsquo;ADN de Mediaset. C&rsquo;est pourquoi, pour la direction commerciale, il est essentiel d&rsquo;avoir le meilleur partenaire pour nos concours, votes et castings. Notre public reconna\u00eet et r\u00e9compense par son affection et sa participation massive les concours et les votes lanc\u00e9s depuis 2018 avec Digital Virgo\u00a0\u00bb. <\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Ricardo Reinares &#8211; Directeur du d\u00e9veloppement commercial, Direction commerciale, Mediaset Espagne <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediaset, leader de l\u2019audiovisuel en Espagne, fait confiance \u00e0 Digital Virgo et \u00e0 sa solution DV Live pour g\u00e9rer son \u00e9cosyst\u00e8me de programmes interactifs. La collaboration a d\u00e9but\u00e9 en 2018 et se consolide aujourd&rsquo;hui avec une offre globale de mon\u00e9tisation des concours, votes et castings des diff\u00e9rentes cha\u00eenes de Mediaset. <\/p>\n","protected":false},"author":5,"featured_media":44162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-44177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Direction Commerciale de Mediaset en Espagne &amp; Digital Virgo: des partenaires de confiance au service de la Mon\u00e9tisation d\u2019Audience. &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/mediaset-in-spain-digital-virgo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Direction Commerciale de Mediaset en Espagne &amp; Digital Virgo: des partenaires de confiance au service de la Mon\u00e9tisation d\u2019Audience. &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Mediaset, leader de l\u2019audiovisuel en Espagne, fait confiance \u00e0 Digital Virgo et \u00e0 sa solution DV Live pour g\u00e9rer son \u00e9cosyst\u00e8me de programmes interactifs. La collaboration a d\u00e9but\u00e9 en 2018 et se consolide aujourd&#039;hui avec une offre globale de mon\u00e9tisation des concours, votes et castings des diff\u00e9rentes cha\u00eenes de Mediaset.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/fr\/mediaset-in-spain-digital-virgo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-21T08:38:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-21T08:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/05\/Mediaset-Espana-partnership-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Communication Digital Virgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication Digital Virgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/mediaset-in-spain-digital-virgo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/mediaset-in-spain-digital-virgo\\\/\"},\"author\":{\"name\":\"Communication Digital Virgo\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\"},\"headline\":\"La Direction Commerciale de Mediaset en Espagne &amp; 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