{"id":37826,"date":"2019-09-30T10:04:44","date_gmt":"2019-09-30T09:04:44","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/smo-giants\/"},"modified":"2019-12-12T18:13:00","modified_gmt":"2019-12-12T18:13:00","slug":"smo-giants","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/","title":{"rendered":"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>The social networks\u2019 dual person<\/strong>La double personnalit\u00e9 des r\u00e9seaux sociaux<\/h2>\n\n\n\n<p>Lorsque l\u2019on parle de Social Media Optimization (SMO) dans les strat\u00e9gies de Marketing Digital il faut prendre en compte la partie d\u00e9di\u00e9e \u00e0 l\u2019acquisition via l\u2019achat d\u2019espaces publicitaires mais \u00e9galement la partie \u00e9ditoriale qui permet de prolonger la relation entre le nouvel utilisateur et la marque.<\/p>\n\n\n\n<p>Deux expertises compl\u00e9mentaires. Mais ne vous y trompez pas, si aujourd\u2019hui il est admis que l\u2019un ne va d\u00e9finitivement pas sans l\u2019autre, il est \u00e9galement clair que les sp\u00e9cificit\u00e9s de chacun sont plut\u00f4t \u00e9loign\u00e9s. Toute la complexit\u00e9 r\u00e9side alors dans la capacit\u00e9 de nos experts \u00e0 communiquer, \u00e9changer et donner de la coh\u00e9rence \u00e0 leurs actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cibleurs d\u2019\u00e9lite, amoureux de la Data<\/h2>\n\n\n\n<p>Pour faire face \u00e0 ces g\u00e9ants, Digital Virgo peut compter sur son \u00e9quipe de cibleurs d\u2019\u00e9lites, experts des environnements Google et Facebook. Des professionnels de l\u2019acquisition d\u2019utilisateurs et de la Data qui allient performance et rentabilit\u00e9 gr\u00e2ce au ciblage pr\u00e9cis permis par les plateformes sociales. Likes, clics, contenus visionn\u00e9s, pages suivies, int\u00e9r\u00eats des abonn\u00e9s\u2026 Les r\u00e9seaux sociaux regorgent d\u2019informations qui permettent de d\u00e9finir des audiences pr\u00e9cises, de cat\u00e9goriser et cartographier les utilisateurs susceptibles d\u2019\u00eatre int\u00e9ress\u00e9s. Des Data qui permettent de d\u00e9ployer le bon message, au bon moment et \u00e0 la bonne personne. Cette premi\u00e8re \u00e9tape permet d\u2019acqu\u00e9rir de nouveaux utilisateurs, mais aujourd\u2019hui \u00e7a ne suffit plus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Community Manager, meilleur ami des \u00e9quipes d\u2019acquisition<\/h2>\n\n\n\n<p>Il est indispensable de compl\u00e9ter le processus d\u2019acquisition par des actions \u00e9ditoriales. C\u2019est l\u00e0 qu\u2019interviennent les sp\u00e9cialistes des mots, les chasseurs d\u2019id\u00e9es et les accrocs \u00e0 la vid\u00e9o. Ils ont pour quartier g\u00e9n\u00e9ral leur planning \u00e9ditorial. Ils ont une ma\u00eetrise pouss\u00e9e de toutes les plateformes sociales (Facebook, Instagram, Twitter, Linked In\u2026) et de leurs sp\u00e9cificit\u00e9s. Des bonnes pratiques acquises gr\u00e2ce \u00e0 la r\u00e9alisation continue de tests et d\u2019analyses de r\u00e9sultats sur chacune des actions men\u00e9es (KPI).<\/p>\n\n\n\n<p>Leurs expertises : animer les communaut\u00e9s pour assurer une pr\u00e9sence en ligne optimale de la marque. Engager l\u2019utilisateur avec le bon contenu, le bon angle, le bon format et le bon ton\u2026<\/p>\n\n\n\n<p><strong>Leur objectif final : favoriser la notori\u00e9t\u00e9, le r\u00e9f\u00e9rencement et la bonne r\u00e9putation de la marque.<\/strong><\/p>\n\n\n\n<p>Payer pour obtenir un nouvel utilisateur n\u2019est pas suffisant. Il faut \u00e9galement savoir le garder, l\u2019int\u00e9resser, le fid\u00e9liser. C\u2019est une v\u00e9ritable m\u00e9canique qui est n\u00e9cessaire pour g\u00e9rer l\u2019omnicanalit\u00e9 des actions. Savoir \u00eatre pr\u00e9sent sur chacun des leviers du Marketing Digital, y int\u00e9grer les sp\u00e9cificit\u00e9s des r\u00e9seaux sociaux et faire interagir achats publicitaires et animation \u00e9ditoriale en coh\u00e9rence avec les objectifs de la marque. C\u2019est la compl\u00e9mentarit\u00e9 des \u00e9quipes et des actions qui permet aujourd\u2019hui \u00e0 Digital Virgo de compter des communaut\u00e9s de pr\u00e8s de 800 000 personnes autour d\u2019un produit tel que WeezChat ou plus de 400 000 pour son application d\u00e9di\u00e9e au sport, Clic\u2019N Scores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a le r\u00e9seau social que l&rsquo;on utilise tous les jours, celui qui nous permet d&rsquo;\u00e9changer, de montrer, de scruter&#8230; Et puis il y a le r\u00e9seau social qui vend, transmet et d\u00e9ploie de la publicit\u00e9. Entre politique \u00e9ditoriale et achats d&rsquo;espaces, les sp\u00e9cialistes Digital Virgo vous d\u00e9voilent leurs secrets pour ma\u00eetriser ces g\u00e9ants \u00e0 deux t\u00eates, l&rsquo;une gratuite, l&rsquo;autre payante.<\/p>\n","protected":false},"author":20,"featured_media":36925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-37826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Il y a le r\u00e9seau social que l&#039;on utilise tous les jours, celui qui nous permet d&#039;\u00e9changer, de montrer, de scruter... Et puis il y a le r\u00e9seau social qui vend, transmet et d\u00e9ploie de la publicit\u00e9. Entre politique \u00e9ditoriale et achats d&#039;espaces, les sp\u00e9cialistes Digital Virgo vous d\u00e9voilent leurs secrets pour ma\u00eetriser ces g\u00e9ants \u00e0 deux t\u00eates, l&#039;une gratuite, l&#039;autre payante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T09:04:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-12T18:13:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-pp.digitalvirgo.com\/wp-content\/uploads\/2019\/09\/2019-09-Expertise-Social-Media_EN-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morgan D&#039;Amico\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morgan D&#039;Amico\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/\"},\"author\":{\"name\":\"Morgan D'Amico\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/2dc7f1ec9f557bf65a7bcf2e8c2a7dfb\"},\"headline\":\"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital\",\"datePublished\":\"2019-09-30T09:04:44+00:00\",\"dateModified\":\"2019-12-12T18:13:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2019-09-Expertise-Social-Media_EN-v2.png\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/\",\"name\":\"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital &#8226; Digital Virgo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2019-09-Expertise-Social-Media_EN-v2.png\",\"datePublished\":\"2019-09-30T09:04:44+00:00\",\"dateModified\":\"2019-12-12T18:13:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2019-09-Expertise-Social-Media_EN-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2019-09-Expertise-Social-Media_EN-v2.png\",\"width\":1200,\"height\":630,\"caption\":\"Expertise in social media optimization and marketing strategies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/smo-giants\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\",\"name\":\"Digital Virgo\",\"description\":\"Making the most of Mobile Payment\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#organization\",\"name\":\"Digital Virgo\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/DV_Square_No-Baseline-\u2013-1.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/DV_Square_No-Baseline-\u2013-1.png\",\"width\":360,\"height\":133,\"caption\":\"Digital Virgo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalvirgo\\\/\",\"https:\\\/\\\/x.com\\\/DigitalVirgo\",\"https:\\\/\\\/www.instagram.com\\\/digitalvirgo\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digitalvirgo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWOpLAp39LC7EZPg60f8jrQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/fr\\\/#\\\/schema\\\/person\\\/2dc7f1ec9f557bf65a7bcf2e8c2a7dfb\",\"name\":\"Morgan D'Amico\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41a06573951d310575ae9adc60abcfc590e2109cd105fde71abbe37b24383f2d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41a06573951d310575ae9adc60abcfc590e2109cd105fde71abbe37b24383f2d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41a06573951d310575ae9adc60abcfc590e2109cd105fde71abbe37b24383f2d?s=96&d=mm&r=g\",\"caption\":\"Morgan D'Amico\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital &#8226; Digital Virgo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/","og_locale":"fr_FR","og_type":"article","og_title":"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital &#8226; Digital Virgo","og_description":"Il y a le r\u00e9seau social que l'on utilise tous les jours, celui qui nous permet d'\u00e9changer, de montrer, de scruter... Et puis il y a le r\u00e9seau social qui vend, transmet et d\u00e9ploie de la publicit\u00e9. Entre politique \u00e9ditoriale et achats d'espaces, les sp\u00e9cialistes Digital Virgo vous d\u00e9voilent leurs secrets pour ma\u00eetriser ces g\u00e9ants \u00e0 deux t\u00eates, l'une gratuite, l'autre payante.","og_url":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/","og_site_name":"Digital Virgo","article_publisher":"https:\/\/www.facebook.com\/digitalvirgo\/","article_published_time":"2019-09-30T09:04:44+00:00","article_modified_time":"2019-12-12T18:13:00+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www-pp.digitalvirgo.com\/wp-content\/uploads\/2019\/09\/2019-09-Expertise-Social-Media_EN-v2.png","type":"image\/png"}],"author":"Morgan D'Amico","twitter_card":"summary_large_image","twitter_creator":"@DigitalVirgo","twitter_site":"@DigitalVirgo","twitter_misc":{"\u00c9crit par":"Morgan D'Amico","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/#article","isPartOf":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/"},"author":{"name":"Morgan D'Amico","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/person\/2dc7f1ec9f557bf65a7bcf2e8c2a7dfb"},"headline":"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital","datePublished":"2019-09-30T09:04:44+00:00","dateModified":"2019-12-12T18:13:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/"},"wordCount":555,"publisher":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2019\/09\/2019-09-Expertise-Social-Media_EN-v2.png","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/","url":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/","name":"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital &#8226; Digital Virgo","isPartOf":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2019\/09\/2019-09-Expertise-Social-Media_EN-v2.png","datePublished":"2019-09-30T09:04:44+00:00","dateModified":"2019-12-12T18:13:00+00:00","breadcrumb":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/#primaryimage","url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2019\/09\/2019-09-Expertise-Social-Media_EN-v2.png","contentUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2019\/09\/2019-09-Expertise-Social-Media_EN-v2.png","width":1200,"height":630,"caption":"Expertise in social media optimization and marketing strategies"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalvirgo.com\/fr\/smo-giants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalvirgo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9seaux sociaux, les g\u00e9ants \u00e0 deux t\u00eates du Marketing Digital"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalvirgo.com\/fr\/#website","url":"https:\/\/www.digitalvirgo.com\/fr\/","name":"Digital Virgo","description":"Making the most of Mobile Payment","publisher":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalvirgo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.digitalvirgo.com\/fr\/#organization","name":"Digital Virgo","url":"https:\/\/www.digitalvirgo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/DV_Square_No-Baseline-\u2013-1.png","contentUrl":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/DV_Square_No-Baseline-\u2013-1.png","width":360,"height":133,"caption":"Digital Virgo"},"image":{"@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalvirgo\/","https:\/\/x.com\/DigitalVirgo","https:\/\/www.instagram.com\/digitalvirgo\/","https:\/\/www.linkedin.com\/company\/digitalvirgo\/","https:\/\/www.youtube.com\/channel\/UCWOpLAp39LC7EZPg60f8jrQ"]},{"@type":"Person","@id":"https:\/\/www.digitalvirgo.com\/fr\/#\/schema\/person\/2dc7f1ec9f557bf65a7bcf2e8c2a7dfb","name":"Morgan D'Amico","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/41a06573951d310575ae9adc60abcfc590e2109cd105fde71abbe37b24383f2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/41a06573951d310575ae9adc60abcfc590e2109cd105fde71abbe37b24383f2d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41a06573951d310575ae9adc60abcfc590e2109cd105fde71abbe37b24383f2d?s=96&d=mm&r=g","caption":"Morgan D'Amico"}}]}},"_links":{"self":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts\/37826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/comments?post=37826"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/posts\/37826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/media\/36925"}],"wp:attachment":[{"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/media?parent=37826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/categories?post=37826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvirgo.com\/fr\/wp-json\/wp\/v2\/tags?post=37826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}