{"id":96456,"date":"2023-05-30T10:03:13","date_gmt":"2023-05-30T09:03:13","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/digital-virgo-and-laliga-sign-a-partnership-agreement-to-introduce-the-mobile-app-laliga-xtra\/"},"modified":"2023-06-21T15:59:35","modified_gmt":"2023-06-21T14:59:35","slug":"digital-virgo-and-laliga-sign-a-partnership-agreement-to-introduce-the-mobile-app-laliga-xtra","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/digital-virgo-and-laliga-sign-a-partnership-agreement-to-introduce-the-mobile-app-laliga-xtra\/","title":{"rendered":"Digital Virgo et LaLiga signent un accord de partenariat pour le lancement de l’application mobile LaLiga Xtra"},"content":{"rendered":"\n

Madrid, 30 mai 2023<\/strong> – LaLiga<\/a> et Digital Virgo ont sign\u00e9 un accord de partenariat pour lancer LaLiga Xtra, qui touche les utilisateurs au niveau mondial en offrant une mani\u00e8re unique de consommer du contenu, par le biais de d\u00e9tenteurs de licences dans 18 pays. L’accord \u00e9tablit la prochaine phase de LaLiga Xtra, bas\u00e9e sur un mod\u00e8le de licence, qui permettra \u00e0 LaLiga de se concentrer sur l’innovation et le d\u00e9veloppement du contenu et aux d\u00e9tenteurs de licence de g\u00e9rer le projet dans leur r\u00e9gion.<\/p>\n\n

La Liga Xtra, disponible dans les pays d’Am\u00e9rique du Sud, d’Europe et de la r\u00e9gion MENA, dont la France, la Belgique, le Portugal, l’Argentine ou le Maroc, entre autres, est une application mobile lanc\u00e9e par Digital Virgo et LaLiga destin\u00e9e aux fans de football qui recherchent une exp\u00e9rience 360 lorsqu’ils regardent les matchs. LaLiga Xtra propose des contenus int\u00e9ressants sur la LaLiga, des quiz et une application Fantasy Football.<\/p>\n\n

L’utilisation du deuxi\u00e8me \u00e9cran est devenue la norme pour les fans de football lorsqu’ils regardent un match. Selon Statista, 77 % des gens utilisent leur smartphone en regardant la t\u00e9l\u00e9vision, et 35 % utilisent des applications. Dans ce contexte, LaLiga Xtra propose le meilleur contenu sous la forme d’un second \u00e9cran permettant de suivre en d\u00e9tail tout le contenu li\u00e9 \u00e0 l’exp\u00e9rience en direct sur le t\u00e9l\u00e9viseur. Les r\u00e9sultats en temps r\u00e9el, les statistiques avanc\u00e9es, les actualit\u00e9s et bien d’autres choses encore sont accessibles \u00e0 partir d’un point de r\u00e9f\u00e9rence unique.<\/p>\n\n

Javier Gil, coordinateur de projets parrainage \u00e0 LaLiga, a d\u00e9clar\u00e9 : \u00ab\u00a0LaLiga est ravie d’annoncer cet accord avec Digital Virgo pour diffuser le meilleur du football espagnol dans plusieurs r\u00e9gions du monde. Tout en offrant \u00e0 nos fans une exp\u00e9rience digitale unique, nous respectons notre engagement de leur donner acc\u00e8s au football espagnol de premier plan et \u00e0 des divertissements de premier ordre. Cet accord nous aidera \u00e0 promouvoir la valeur et l’importance du football espagnol aupr\u00e8s d’une audience mondiale, en plus de proposer \u00e0 nos supporters l’acc\u00e8s \u00e0 une gamme de services qui rendront l’exp\u00e9rience de la LaLiga plus agr\u00e9able et plus accessible.<\/em>\u00ab\u00a0<\/p>\n\n

Vincent Taradel, CMO Digital Virgo Groupe a expliqu\u00e9 \u00ab\u00a0Nous sommes ravis d’enrichir notre proposition de valeur pour les fans de football avec ce nouveau service exclusif LaLiga Xtra. Ce partenariat s’inscrit dans notre strat\u00e9gie dans le domaine du sport, en proposant des services de \u00a0\u00bb second \u00e9cran \u00a0\u00bb avec des contenus riches et exclusifs ainsi que des fonctionnalit\u00e9s de gamification pour d\u00e9velopper l’engagement des utilisateurs.<\/em>\u00ab\u00a0<\/p>\n\n

\u00c0 propos de LaLiga<\/h2>\n\n

LaLiga est une organisation mondiale, innovante et socialement responsable, leader dans le secteur des loisirs et du divertissement. Il s’agit d’une association sportive priv\u00e9e compos\u00e9e des 20 soci\u00e9t\u00e9s sportives anonymes (SAD) et clubs de LaLiga Santander et des 22 clubs de LaLiga SmartBank. Elle est responsable de l’organisation des comp\u00e9titions de football professionnel en Espagne. LaLiga est la comp\u00e9tition de football qui compte le plus d’adeptes sur les m\u00e9dias sociaux dans le monde, avec plus de 164 millions de followers sur 17 plateformes dans 20 langues diff\u00e9rentes. Avec son si\u00e8ge \u00e0 Madrid (Espagne), elle est pr\u00e9sente dans 41 pays \u00e0 travers 11 bureaux et 44 d\u00e9l\u00e9gations. L’organisation m\u00e8ne ses activit\u00e9s sociales par l’interm\u00e9diaire de sa fondation et a \u00e9t\u00e9 la premi\u00e8re ligue de football professionnel au monde \u00e0 cr\u00e9er un championnat pour les footballeurs souffrant de d\u00e9ficiences intellectuelles : LaLiga Genuine Santander.<\/p>\n\n

\u00c0 propos de Digital Virgo<\/h2>\n\n

Digital Virgo permet d’acc\u00e9der dans le monde entier \u00e0 des contenus, des divertissements et du commerce mobiles, tous payables sur une facture de t\u00e9l\u00e9phone \u00e0 l’aide de solutions de paiement sur facture op\u00e9rateur ou d’autres moyens de paiement. Offrant un hub mondial qui relie les marchands aux op\u00e9rateurs t\u00e9l\u00e9coms, Digital Virgo facilite le d\u00e9ploiement, l’int\u00e9gration et l’optimisation des solutions de paiement et de distribution mobiles afin d’offrir aux utilisateurs finaux une exp\u00e9rience s\u00e9curis\u00e9e et sans contrainte. Pr\u00e9sent dans plus de 40 pays, le r\u00e9seau mondial de bureaux locaux de Digital Virgo permet \u00e0 l’entreprise de d\u00e9ployer des exp\u00e9riences mobiles \u00e9volutives et durables dans le monde entier.<\/p>\n\n

+30 bureaux dans le Monde | 430 millions d’euros de chiffre d’affaires (2022) | 860 personnes+13 milliards de hits transactionnels g\u00e9r\u00e9s chaque ann\u00e9e140 partenariats avec les Op\u00e9rateurs | 300 Marchands connect\u00e9sPour plus d’informations, visitez le site digitalvirgo.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Virgo et LaLiga proposent une nouvelle fa\u00e7on de vivre le football.<\/p>\n

LaLiga Xtra, qui sera disponible dans 18 pays, est le support de second \u00e9cran id\u00e9al pour suivre en d\u00e9tail tout le contenu li\u00e9 \u00e0 l’exp\u00e9rience en direct des comp\u00e9titions nationales de football professionnel en Espagne.<\/p>\n","protected":false},"featured_media":94077,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-96456","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nDigital Virgo et LaLiga lancent l'application mobile LaLiga Xtra<\/title>\n<meta name=\"description\" content=\"LaLiga Xtra, disponible dans 18 pays, est le second \u00e9cran id\u00e9al pour suivre en d\u00e9tail tout le contenu li\u00e9 \u00e0 l'exp\u00e9rience en direct.\" 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