{"id":94781,"date":"2023-06-06T09:23:07","date_gmt":"2023-06-06T08:23:07","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/key-takeaways-from-telecoms-world-middle-east-2023\/"},"modified":"2023-06-22T12:43:19","modified_gmt":"2023-06-22T11:43:19","slug":"key-takeaways-from-telecoms-world-middle-east-2023","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/key-takeaways-from-telecoms-world-middle-east-2023\/","title":{"rendered":"Principaux enseignements de Telecoms World Middle East 2023"},"content":{"rendered":"\n

Deux journ\u00e9es enti\u00e8res, plus de 1500 participants, plus de 100 intervenants et 50 exposants. Telecoms World Middle East a c\u00e9l\u00e9br\u00e9 au Madinat Jumeirah de Duba\u00ef sa plus grande \u00e9dition \u00e0 ce jour les 30 et 31 mai, r\u00e9unissant certaines des entreprises les plus innovantes de l’industrie des t\u00e9l\u00e9communications de la r\u00e9gion MENA.<\/p>\n\n\n\n

De la distribution de contenu et la 5G, \u00e0 l’\u00e9conomie num\u00e9rique, la digitalisation et la cybers\u00e9curit\u00e9, chaque sujet br\u00fblant autour de la transformation num\u00e9rique de la r\u00e9gion MENA<\/a> a \u00e9t\u00e9 couvert lors de cette \u00e9dition. Notre \u00e9quipe avait une repr\u00e9sentation visible avec un stand pr\u00e9sentant l’offre de Digital Virgo pour aider les telcos et les cr\u00e9ateurs et distributeurs de contenu \u00e0 d\u00e9velopper leurs revenus, \u00e0 acqu\u00e9rir de nouveaux utilisateurs et \u00e0 fid\u00e9liser leurs clients. Des repr\u00e9sentants de l’entreprise originaires de la r\u00e9gion se sont envol\u00e9s pour Duba\u00ef afin de rencontrer des partenaires et de discuter des opportunit\u00e9s \u00e0 venir.<\/p>\n\n\n\n

\n

\u00ab\u00a0Telecoms World Middle East \u00e9tait l’opportunit\u00e9 parfaite pour dialoguer avec nos partenaires dans la r\u00e9gion tels qu’Etisalat, Du, Ooredoo, Zain et bien d’autres. Aborder la mon\u00e9tisation, les passerelles de paiement via DCB et l’avenir de la distribution de contenu a \u00e9t\u00e9 d’un grand int\u00e9r\u00eat pour comprendre o\u00f9 le business se dirige\u00a0\u00bb<\/p>\nBriac Marion (Key Account Manager chez Digital Virgo)<\/cite><\/blockquote>\n\n\n\n

Le ph\u00e9nom\u00e8ne du second \u00e9cran<\/h2>\n\n\n\n

Au cours de la premi\u00e8re journ\u00e9e de l’\u00e9v\u00e9nement, Digital Virgo et son plus r\u00e9cent partenaire, LaLiga<\/a>, se sont entretenus avec Tair Ismailov (directeur de l’engagement strat\u00e9gique \u00e0 la GSMA) pour discuter de l’une des tendances actuelles en mati\u00e8re de consommation de contenu, le ph\u00e9nom\u00e8ne du second \u00e9cran. Frederico Rosato (directeur des ventes du Groupe Digital Virgo) et Luis Cardenas (responsable des partenariats pour le Moyen-Orient et l’Afrique \u00e0 La Liga) ont \u00e9voqu\u00e9 les changements sociologiques et technologiques qui ont d\u00e9velopp\u00e9 cette nouvelle tendance, ainsi que les d\u00e9fis et les opportunit\u00e9s qui en d\u00e9coulent pour les telcos et les marchands, tant au niveau r\u00e9gional qu’international. L’entretien a \u00e9galement \u00e9t\u00e9 l’occasion de pr\u00e9senter LaLiga Xtra<\/a>, une application pour second \u00e9cran dans laquelle les deux soci\u00e9t\u00e9s ont collabor\u00e9 pour cr\u00e9er un hub pour les fans de football avec des statistiques, des vid\u00e9os, des r\u00e9sultats en direct et bien d’autres fonctions qui ont une valeur ajout\u00e9e par rapport au visionnage des matchs \u00e0 la t\u00e9l\u00e9vision.<\/p>\n\n\n\n

\"Interview<\/figure>\n\n\n\n

Les telcos collaborent avec les fournisseurs de contenu<\/h2>\n\n\n\n

\u00c0 peine deux heures plus tard, l’une des principales attractions de la premi\u00e8re journ\u00e9e de l’\u00e9v\u00e9nement a r\u00e9uni Pascal Dufour (vice-pr\u00e9sident MENA & Turquie chez Digital Virgo), Isabelle Hajri (CMO chez Ooredoo Alg\u00e9rie) et Markus Golder (CEO chez Intigral) pour discuter de la mani\u00e8re dont les op\u00e9rateurs t\u00e9l\u00e9coms et les fournisseurs de contenu peuvent collaborer dans le cadre du panel : Les telcos collaborant avec les fournisseurs de contenu : Disrupter les business models, d\u00e9velopper la part de march\u00e9 et d\u00e9velopper le nombre de donn\u00e9es et d’utilisateurs.<\/p>\n\n\n\n

La table ronde a attir\u00e9 un grand nombre de visiteurs, d\u00e9sireux de d\u00e9couvrir comment cette collaboration bouleverse non seulement les business models, mais d\u00e9veloppe les bases d’utilisateurs et leur fid\u00e9lisation. Les experts ont d\u00e9battu de la mani\u00e8re dont le march\u00e9 a chang\u00e9 et \u00e9volu\u00e9 et de ce \u00e0 quoi il ressemblera dans les deux prochaines ann\u00e9es, compte tenu des changements rapides que la digitalisation apporte \u00e0 la r\u00e9gion.<\/p>\n\n\n\n

\"Table<\/figure>\n\n\n\n
\n

\u00ab\u00a0L’un des nombreux points forts de Telecoms World Middle East a \u00e9t\u00e9 tous les panels tr\u00e8s instructifs avec des intervenants haut de gamme adressant l’avenir de notre \u00e9cosyst\u00e8me. Ce salon a rassembl\u00e9 les meilleurs leaders et experts du secteur\u00a0\u00bb<\/p>\nEmilie Clauss (Directrice des op\u00e9rations r\u00e9gionales MENAT chez Digital Virgo)<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

L’\u00e9v\u00e9nement a connu le succ\u00e8s escompt\u00e9 et a suscit\u00e9 un grand int\u00e9r\u00eat de la part de notre \u00e9quipe et de tous les participants. Si vous souhaitez en savoir plus sur les opportunit\u00e9s business dans la r\u00e9gion MENA, contactez notre \u00e9quipe locale<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte de forte digitalisation de la r\u00e9gion MENA, The Madinat Jumeirah \u00e0 Duba\u00ef a accueilli une nouvelle \u00e9dition de Telecoms World Middle East les 30 et 31 mai derniers. L’\u00e9v\u00e9nement a rassembl\u00e9 sous un m\u00eame toit des op\u00e9rateurs T\u00e9l\u00e9coms, des marchands et d’autres acteurs cl\u00e9s de l’industrie technologique pour adresser la situation actuelle et les \u00e9tapes futures de l’imparable digitalisation dans la r\u00e9gion. Notre \u00e9quipe a profit\u00e9 de l’occasion pour pr\u00e9senter notre offre et renforcer les opportunit\u00e9s de d\u00e9mocratiser l’acc\u00e8s au contenu digital et de r\u00e9aliser l’inclusion financi\u00e8re.<\/p>\n","protected":false},"featured_media":96505,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[753,765],"class_list":["post-94781","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites","tag-evenements","tag-mena-fr"],"acf":[],"yoast_head":"\nPrincipaux enseignements de Telecoms World Middle East 2023<\/title>\n<meta name=\"description\" content=\"Telecoms World Middle East a c\u00e9l\u00e9br\u00e9 \u00e0 Duba\u00ef sa plus grande \u00e9dition \u00e0 ce jour, rassemblant certaines des entreprises les plus innovantes de la r\u00e9gion MENA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/key-takeaways-from-telecoms-world-middle-east-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principaux enseignements de Telecoms World Middle East 2023\" \/>\n<meta property=\"og:description\" content=\"Telecoms World Middle East a c\u00e9l\u00e9br\u00e9 \u00e0 Duba\u00ef sa plus grande \u00e9dition \u00e0 ce jour, rassemblant certaines des entreprises les plus innovantes de la r\u00e9gion MENA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/key-takeaways-from-telecoms-world-middle-east-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" 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