{"id":122730,"date":"2026-10-21T12:35:46","date_gmt":"2026-10-21T11:35:46","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/newsroom\/forfaits-mobiles-educatifs-orange-cote-divoire\/"},"modified":"2026-10-21T12:42:18","modified_gmt":"2026-10-21T11:42:18","slug":"forfaits-mobiles-educatifs-orange-cote-divoire","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/forfaits-mobiles-educatifs-orange-cote-divoire\/","title":{"rendered":"Rendre le contenu \u00e9ducatif accessible \u00e0 davantage d\u2019utilisateurs gr\u00e2ce aux bundles mobiles en C\u00f4te d\u2019Ivoire"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La connectivit\u00e9 mobile ouvre la voie \u00e0 la lecture, \u00e0 l\u2019apprentissage et au d\u00e9veloppement de nouvelles comp\u00e9tences. L\u2019int\u00e9gration de services \u00e9ducatifs dans les forfaits data permet de rapprocher ces opportunit\u00e9s des utilisateurs, en les int\u00e9grant aux offres mobiles qu\u2019ils ach\u00e8tent.<\/p>\n\n<p class=\"wp-block-paragraph\">C\u2019est l\u2019approche derri\u00e8re Pass Live, lanc\u00e9 avec Orange C\u00f4te d\u2019Ivoire. En combinant les donn\u00e9es mobiles avec l\u2019acc\u00e8s \u00e0 YouScribe et Busuu, l\u2019offre associe les besoins de connectivit\u00e9 du quotidien \u00e0 des ressources d\u00e9di\u00e9es \u00e0 l\u2019apprentissage et au d\u00e9veloppement personnel.<\/p>\n\n<h3 class=\"wp-block-heading\">Enrichir les bundles mobiles avec des services \u00e9ducatifs<\/h3>\n\n<p class=\"wp-block-paragraph\">Pass Live r\u00e9unit deux offres con\u00e7ues autour de la lecture et de l\u2019apprentissage des langues :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>1 Go de data mobile + acc\u00e8s \u00e0 YouScribe pour 500 FCFA<\/strong>, combinant connectivit\u00e9 et service de lecture num\u00e9rique.<\/li>\n\n\n\n<li><strong>400 Mo de data mobile + acc\u00e8s \u00e0 Busuu pour 300 FCFA<\/strong>, associant data mobile et service d\u2019apprentissage des langues.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">En associant ces services aux donn\u00e9es, les bundles offrent aux abonn\u00e9s l\u2019opportunit\u00e9 d\u2019explorer la lecture num\u00e9rique et de d\u00e9velopper leurs comp\u00e9tences linguistiques via leur offre mobile. Pour les fournisseurs de services \u00e9ducatifs, cette approche ouvre \u00e9galement un canal de distribution pour toucher les abonn\u00e9s de l\u2019op\u00e9rateur.<\/p>\n\n<h3 class=\"wp-block-heading\">Favoriser la d\u00e9couverte gr\u00e2ce \u00e0 un canal USSD d\u00e9di\u00e9<\/h3>\n\n<p class=\"wp-block-paragraph\">Les bundles Pass Live sont disponibles via un canal USSD d\u00e9di\u00e9, regroupant les offres au sein du parcours client d\u2019Orange C\u00f4te d\u2019Ivoire.<\/p>\n\n<p class=\"wp-block-paragraph\">Cette approche de distribution place les services \u00e9ducatifs aux c\u00f4t\u00e9s de la connectivit\u00e9, aidant les abonn\u00e9s \u00e0 les d\u00e9couvrir lorsqu\u2019ils explorent les offres mobiles. L\u2019association des donn\u00e9es et du contenu dans un seul bundle vise \u00e0 rendre ces services accessibles \u00e0 un public plus large.<\/p>\n\n<h3 class=\"wp-block-heading\">Rapprocher les bundles \u00e9ducatifs des \u00e9tudiants<\/h3>\n\n<p class=\"wp-block-paragraph\">Pour accompagner le lancement, une activation s\u2019est tenue \u00e0 l\u2019Institut Universitaire d\u2019Abidjan du 14 au 19 septembre 2026. En compl\u00e9ment des communications SMS et digitales, l\u2019initiative a permis de faire d\u00e9couvrir les bundles aux \u00e9tudiants et de les aider \u00e0 mieux comprendre les services inclus.<\/p>\n\n<p class=\"wp-block-paragraph\">Cette interaction directe a mis en relation les offres avec un public pour lequel la lecture et l\u2019apprentissage des langues sont particuli\u00e8rement pertinents. Cette activation illustre le r\u00f4le de l\u2019engagement sur le terrain dans le soutien \u00e0 la distribution digitale : aider les utilisateurs \u00e0 d\u00e9couvrir et \u00e0 comprendre les services \u00e9ducatifs est un \u00e9l\u00e9ment essentiel pour favoriser leur adoption.<\/p>\n\n<h3 class=\"wp-block-heading\">Connecter contenu, distribution et ancrage local<\/h3>\n\n<p class=\"wp-block-paragraph\">Pass Live illustre comment la collaboration entre op\u00e9rateurs et partenaires de services digitaux peut enrichir les bundles mobile avec des ressources \u00e9ducatives. R\u00e9unir connectivit\u00e9, contenu et engagement direct cr\u00e9e des opportunit\u00e9s pour pr\u00e9senter ces services \u00e0 davantage d\u2019utilisateurs.<\/p>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 sa collaboration avec Orange C\u00f4te d\u2019Ivoire, Digital Virgo accompagne la distribution de services \u00e9ducatifs au sein de l\u2019\u00e9cosyst\u00e8me t\u00e9l\u00e9com local, en aidant \u00e0 connecter des plateformes de lecture et d\u2019apprentissage des langues aux audiences mobiles en C\u00f4te d\u2019Ivoire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec Pass Live, Orange C\u00f4te d\u2019Ivoire et Digital Virgo enrichissent les bundles data mobile en y int\u00e9grant l\u2019acc\u00e8s \u00e0 la lecture et \u00e0 l\u2019apprentissage des langues. Soutenue par un canal USSD d\u00e9di\u00e9 et des activations sur les campus, l\u2019initiative vise \u00e0 rendre les services \u00e9ducatifs accessibles \u00e0 un public plus large.<\/p>\n","protected":false},"featured_media":122724,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[723,830,969],"class_list":["post-122730","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites","tag-afrique","tag-distribution-du-contenu","tag-edtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bundles mobiles \u00e9ducatifs avec Orange C\u00f4te d\u2019Ivoire<\/title>\n<meta name=\"description\" content=\"Digital Virgo et Orange C\u00f4te d\u2019Ivoire rendent l\u2019apprentissage accessible \u00e0 davantage d\u2019utilisateurs gr\u00e2ce \u00e0 des bundles mobiles \u00e9ducatifs avec YouScribe et 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