{"id":118993,"date":"2026-06-02T15:54:58","date_gmt":"2026-06-02T14:54:58","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/newsroom\/amelioration-des-services-tv-en-marque-blanche\/"},"modified":"2026-06-02T16:11:31","modified_gmt":"2026-06-02T15:11:31","slug":"amelioration-des-services-tv-en-marque-blanche","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/amelioration-des-services-tv-en-marque-blanche\/","title":{"rendered":"Une nouvelle g\u00e9n\u00e9ration de services TV en marque blanche : plus flexibles, plus intelligents et plus engageants."},"content":{"rendered":"\n

La personnalisation avanc\u00e9e au c\u0153ur de l\u2019exp\u00e9rience<\/h2>\n\n

La nouvelle version offre aux op\u00e9rateurs<\/a> et partenaires une plus grande flexibilit\u00e9 pour personnaliser plus pr\u00e9cis\u00e9ment les interfaces et les parcours utilisateurs, leur permettant ainsi de mieux r\u00e9pondre aux attentes des audiences et de s\u2019adapter aux besoins sp\u00e9cifiques de chaque march\u00e9.<\/div><\/p>\n\n

De nouvelles fonctionnalit\u00e9s pour renforcer l\u2019engagement des utilisateurs<\/h2>\n\n

Parall\u00e8lement \u00e0 cette flexibilit\u00e9 accrue, plusieurs fonctionnalit\u00e9s cl\u00e9s ont \u00e9t\u00e9 introduites afin d\u2019enrichir l\u2019exp\u00e9rience globale :<\/p>\n\n

    \n
  • Recommandations et contenus associ\u00e9s<\/strong> : une exp\u00e9rience de d\u00e9couverte de contenu plus intelligente et plus contextuelle, con\u00e7ue pour stimuler l\u2019engagement et augmenter la consommation de contenus.<\/div><\/li>\n\n\n\n

  • Autologin<\/strong> : un acc\u00e8s aux services plus fluide et transparent, r\u00e9duisant les frictions lors de la connexion.<\/p><\/li>\n\n\n\n

  • Mod\u00e8le freemium<\/strong> : une approche hybride combinant contenus gratuits et contenus premium afin d\u2019optimiser la conversion.<\/p><\/li>\n\n\n\n

  • Notifications mobiles et in-app<\/strong> : des capacit\u00e9s de communication en temps r\u00e9el pour renforcer la r\u00e9tention et la fid\u00e9lisation des utilisateurs.<\/p><\/li>\n\n\n\n

  • Parcours SVOD optimis\u00e9<\/strong> : une exp\u00e9rience de navigation am\u00e9lior\u00e9e pour simplifier l\u2019acc\u00e8s aux contenus \u00e0 la demande.<\/div><\/li>\n<\/ul>\n\n
    \"Services<\/figure>\n\n

    Une plateforme con\u00e7ue pour la performance et la croissance.<\/h2>\n\n

    Avec cette nouvelle version, nous renfor\u00e7ons notre ambition : proposer une solution TV en marque blanche compl\u00e8te, flexible et \u00e9volutive, capable d\u2019accompagner la croissance des services TV et de streaming de nos partenaires, tout en maximisant l\u2019engagement des utilisateurs et la valeur \u00e0 long terme.<\/p>\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Nous sommes heureux d\u2019annoncer le lancement de la nouvelle version de nos services TV en marque blanche, disponibles \u00e0 la fois sur les plateformes web et les applications de marque.<\/p>\n

    Cette mise \u00e0 jour repr\u00e9sente une \u00e9volution majeure de notre plateforme. Elle va bien au-del\u00e0 d\u2019une simple refonte visuelle : elle introduit une architecture plus flexible, con\u00e7ue pour permettre un niveau de personnalisation beaucoup plus \u00e9lev\u00e9, tout en am\u00e9liorant significativement l\u2019exp\u00e9rience utilisateur gr\u00e2ce \u00e0 de nouvelles fonctionnalit\u00e9s et \u00e0 des fonctionnalit\u00e9s enrichies.<\/p>\n","protected":false},"featured_media":118984,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[723,739,917],"class_list":["post-118993","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites","tag-afrique","tag-dv-content-fr","tag-tv-vod"],"acf":[],"yoast_head":"\nServices TV en marque blanche am\u00e9lior\u00e9s avec de nouvelles fonctionnalit\u00e9s<\/title>\n<meta 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