{"id":117839,"date":"2026-01-21T14:07:46","date_gmt":"2026-01-21T13:07:46","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/newsroom\/can-2025-une-activation-reussie-a-travers-across-lafrica\/"},"modified":"2026-01-21T14:28:01","modified_gmt":"2026-01-21T13:28:01","slug":"can-2025-une-activation-reussie-a-travers-across-lafrica","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/can-2025-une-activation-reussie-a-travers-across-lafrica\/","title":{"rendered":"CAN 2025 : une activation r\u00e9ussie \u00e0 travers l&rsquo;Afrique"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>ClicnScores a offert une exp\u00e9rience immersive de la CAN<\/strong><\/h2>\n\n<p>Avant le tournoi, nous avons mis \u00e0 niveau notre plateforme sportive phare, ClicnScores, afin de prendre en charge la CAN d\u00e8s le premier jour. La plateforme remani\u00e9e a offert aux fans une exp\u00e9rience compl\u00e8te gr\u00e2ce \u00e0 un \u00e9cosyst\u00e8me de contenu plus riche et une exp\u00e9rience utilisateur am\u00e9lior\u00e9e.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Points forts de la verticale Contenu :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diffusion en direct de plus de 30 matchs de la CAN au Nigeria<\/strong><\/li>\n\n\n\n<li><strong>R\u00e9sultats en temps r\u00e9el et suivi des matchs<\/strong><\/li>\n\n\n\n<li><strong>Engagement des fans et gamification<\/strong>, notamment :\n<ul class=\"wp-block-list\">\n<li>FFSTARS Fantasy Football game<\/li>\n\n\n\n<li>Quiz interactifs et d\u00e9fis AFCON sp\u00e9cifiques \u00e0 chaque pays avec des r\u00e9compenses<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Contenu \u00e9ditorial aliment\u00e9 par l&rsquo;IA<\/strong>, notamment :\n<ul class=\"wp-block-list\">\n<li>Top 11 de chaque journ\u00e9e et notes des joueurs<\/li>\n\n\n\n<li>Vid\u00e9os et podcasts exclusifs (pronostics et r\u00e9sum\u00e9s des matchs)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>R\u00e9sultats obtenus pendant le tournoi :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>30 millions d&rsquo;utilisateurs<\/strong> atteints depuis le d\u00e9but du concours<\/li>\n\n\n\n<li><strong>La consommation de contenu a \u00e9t\u00e9 multipli\u00e9e par 3,2<\/strong> pendant la CAN.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-video\"><video height=\"384\" style=\"aspect-ratio: 288 \/ 384;\" width=\"288\" controls=\"\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2026\/01\/GIF-AFCON-Mailing-2.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<p>Ces r\u00e9sultats confirment que la plateforme ClicnScores am\u00e9lior\u00e9e a permis d&rsquo;offrir une exp\u00e9rience exceptionnelle aux fans tout au long de la comp\u00e9tition.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Premium Sports Access : un partenariat tripartite au Maroc<\/strong><\/h2>\n\n<p>Pendant la CAN 2025, Digital Virgo a \u00e9galement soutenu le lancement de <a href=\"http:\/\/tod.tv\/\">TOD<\/a> au Maroc, un service premium visant \u00e0 fournir un acc\u00e8s fluide aux contenus sportifs pour les fans marocains.<\/p>\n\n<p>Gr\u00e2ce \u00e0 ce partenariat, <strong>les clients ont pu profiter d&rsquo;un acc\u00e8s complet \u00e0 tous les matchs de la CAN 2025 sur la plateforme TOD pour seulement 50 MAD<\/strong>, via un parcours simple, s\u00e9curis\u00e9 et fluide bas\u00e9 sur l&rsquo;op\u00e9rateur.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2026\/01\/AFCON-Generic-HD-AR-1.jpg\" alt=\"\" class=\"wp-image-117824\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2026\/01\/AFCON-Generic-HD-AR-1.jpg 800w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2026\/01\/AFCON-Generic-HD-AR-1-300x169.jpg 300w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2026\/01\/AFCON-Generic-HD-AR-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n<p>En tant que <strong>facilitateur technologique<\/strong> de cette initiative, Digital Virgo a fourni une expertise de bout en bout, notamment :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Int\u00e9gration de la facturation par l&rsquo;op\u00e9rateur<\/strong><\/li>\n\n\n\n<li><strong>Authentification s\u00e9curis\u00e9e des utilisateurs par SMS<\/strong><\/li>\n\n\n\n<li><strong>Orchestration et activation du flux d&rsquo;abonnement<\/strong><\/li>\n\n\n\n<li><strong>Une exp\u00e9rience client fluide et sans friction<\/strong>, m\u00eame pendant les pics de trafic<\/li>\n<\/ul>\n\n<p>Ce projet a une nouvelle fois d\u00e9montr\u00e9 comment l<strong>a technologie, les contenus premium et les op\u00e9rateurs t\u00e9l\u00e9coms peuvent collaborer<\/strong> pour fournir des services num\u00e9riques \u00e9volutifs, fiables et centr\u00e9s sur l&rsquo;utilisateur lors d&rsquo;\u00e9v\u00e9nements sportifs majeurs tels que la CAN 2025.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Mises en avant \u00e9ditoriaux et diffusions en direct<\/strong><\/h2>\n\n<p>Dans le domaine de la t\u00e9l\u00e9vision, nous avons assur\u00e9 une forte visibilit\u00e9 \u00e9ditoriale \u00e0 la CAN sur l&rsquo;ensemble de nos plateformes t\u00e9l\u00e9visuelles. De plus, les fans ont pu regarder les matchs en direct gr\u00e2ce \u00e0 nos partenaires de diffusion, notamment <strong>New World Sport, Arryadia et Al Aoula.<\/strong><\/p>\n\n<p>Cette activation a permis d&rsquo;\u00e9tendre la port\u00e9e du tournoi, renfor\u00e7ant ainsi la valeur de la t\u00e9l\u00e9vision mobile en tant que canal majeur pour les fans de football \u00e0 travers l&rsquo;Afrique.<\/p>\n\n<h2 class=\"wp-block-heading\">WeCAN &#8211; Activation mobile \u00e0 grande \u00e9chelle<\/h2>\n\n<p>Nous avons lanc\u00e9 une grande campagne mobile via l&rsquo;application <strong>WeCAN<\/strong>. Con\u00e7ue pour les grands \u00e9v\u00e9nements sportifs tels que la CAN 2025 et la Coupe du monde 2030, l&rsquo;exp\u00e9rience WeCAN a offert aux utilisateurs un parcours ludique et enrichissant.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-video\"><video height=\"384\" style=\"aspect-ratio: 288 \/ 384;\" width=\"288\" controls=\"\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2026\/01\/GIF-AFCON-Mailing-1-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<p>Principales caract\u00e9ristiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quiz quotidiens<\/strong> pour accumuler des points<\/li>\n\n\n\n<li><strong>Roue de la fortune<\/strong> pour des prix instantan\u00e9s<\/li>\n\n\n\n<li><strong>Jeux HTML5<\/strong> pour gagner des points bonus<\/li>\n<\/ul>\n\n\n\n<p>Les utilisateurs ont pu remporter de <strong>nombreux prix,<\/strong> notamment <strong>des voyages au Maroc<\/strong>, ce qui a renforc\u00e9 la valeur de cette activation en termes de participation et de fid\u00e9lisation.<\/p>\n\n\n\n<p>Cette activation a renforc\u00e9 les initiatives d&rsquo;engagement et de fid\u00e9lisation, tout en mettant en avant la capacit\u00e9 de Digital Virgo \u00e0 mener \u00e0 bien des projets de mon\u00e9tisation et de distribution mobiles \u00e0 grande \u00e9chelle dans l&rsquo;ensemble de l&rsquo;\u00e9cosyst\u00e8me des t\u00e9l\u00e9communications.<\/p>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\"><strong>M6 Broadcast &amp; Jeu SMS interactif<\/strong><\/h2>\n\n<p>La finale de la CAN a \u00e9t\u00e9 retransmise en direct en France sur<strong> M6 et M6+<\/strong>, avec une op\u00e9ration interactive orchestr\u00e9e par Digital Virgo.<\/p>\n\n<p>En tant que seule cha\u00eene gratuite \u00e0 diffuser la finale en France, M6 a captiv\u00e9 les t\u00e9l\u00e9spectateurs avec <strong>un jeu SMS<\/strong> exclusif pendant chaque mi-temps :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>10 000 \u20ac<\/strong> \u00e0 gagner \u00e0 la fin de la premi\u00e8re mi-temps<\/li>\n\n\n\n<li><strong>20 000 \u20ac<\/strong> \u00e0 gagner \u00e0 la fin de la deuxi\u00e8me mi-temps<\/li>\n\n\n\n<li><strong>30 000 \u20ac<\/strong> de prix au total<\/li>\n<\/ul>\n\n<p>La campagne a attir\u00e9 <strong>3,3 millions<\/strong> de t\u00e9l\u00e9spectateurs, devenant ainsi <strong>la deuxi\u00e8me audience t\u00e9l\u00e9vis\u00e9e la plus importante de la soir\u00e9e en France<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Une strat\u00e9gie d&rsquo;activation \u00e0 360\u00b0 pour la CAN<\/strong><\/h2>\n\n<p>En combinant contenu premium, exposition t\u00e9l\u00e9visuelle, engagement mobile et interactivit\u00e9 en direct, Digital Virgo a mis en \u0153uvre une strat\u00e9gie d&rsquo;activation holistique pour la CAN 2025 qui a permis de connecter des millions de fans \u00e0 travers l&rsquo;Afrique et l&rsquo;Europe.<\/p>\n\n<p>Cette approche multicanale d\u00e9montre une fois de plus comment les grands \u00e9v\u00e9nements sportifs peuvent \u00eatre mis \u00e0 profit pour cr\u00e9er des exp\u00e9riences num\u00e9riques puissantes, engageantes et \u00e0 fort impact \u00e0 grande \u00e9chelle.<\/p>\n\n<p><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Coupe d&rsquo;Afrique des Nations 2025 touche \u00e0 sa fin, mettant ainsi un terme \u00e0 l&rsquo;un des moments les plus passionnants du football sur le continent. \u00c0 l&rsquo;issue du tournoi, Digital Virgo a mis en \u0153uvre une strat\u00e9gie d&rsquo;activation efficace qui a permis d&rsquo;impliquer des millions de fans gr\u00e2ce \u00e0 du contenu, \u00e0 la t\u00e9l\u00e9vision, aux appareils mobiles et \u00e0 des exp\u00e9riences interactives en direct.<\/p>\n<p>Sur toutes les plateformes, notre objectif \u00e9tait de soutenir les fans tout au long de la comp\u00e9tition et d&rsquo;aider nos partenaires \u00e0 maximiser l&rsquo;engagement, la fid\u00e9lisation et la mon\u00e9tisation. Les r\u00e9sultats parlent d&rsquo;eux-m\u00eames.<\/p>\n","protected":false},"featured_media":117795,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[889,723,830],"class_list":["post-117839","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites","tag-afcon","tag-afrique","tag-distribution-du-contenu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AFCON 2025 : les activations num\u00e9riques stimulent l&#039;engagement des fans<\/title>\n<meta name=\"description\" content=\"R\u00e9capitulatif post-CAN 2025 de la strat\u00e9gie d&#039;activation de Digital Virgo en mati\u00e8re de contenu, de t\u00e9l\u00e9vision, de mobile et 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