{"id":117678,"date":"2025-12-24T10:00:00","date_gmt":"2025-12-24T09:00:00","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?post_type=newsroom&#038;p=117678"},"modified":"2025-12-23T16:28:55","modified_gmt":"2025-12-23T15:28:55","slug":"digital-virgo-et-trace-urban-lancent-un-concours-exclusif-pour-assister-au-festival-we-love-eya-au-benin","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/digital-virgo-et-trace-urban-lancent-un-concours-exclusif-pour-assister-au-festival-we-love-eya-au-benin\/","title":{"rendered":"Digital Virgo et Trace Urban lancent un concours exclusif pour assister au festival We Love Eya au B\u00e9nin"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Un quiz simple et une participation par SMS<\/h2>\n\n<p>Pour participer, les t\u00e9l\u00e9spectateurs sont invit\u00e9s \u00e0 prendre part \u00e0 un quiz interactif et \u00e0 s&rsquo;inscrire au concours en envoyant le mot-cl\u00e9 <a href=\"https:\/\/trace.plus\/en\/app\/\">TRACE<\/a> par SMS au num\u00e9ro court correspondant \u00e0 leur pays et \u00e0 leur op\u00e9rateur mobile :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cameroun : envoyez TRACE au 8139<\/li>\n\n\n\n<li>C\u00f4te d&rsquo;Ivoire<br\/>\u2022 Orange : envoyez TRACE au 7776<br\/>\u2022 MTN : envoyez TRACE au 475<\/li>\n<\/ul>\n\n<p>Chaque participation valide donne aux participants la chance de gagner une <a href=\"https:\/\/www.weloveyafestival.com\/\">exp\u00e9rience culturelle unique<\/a>, comprenant un voyage pour deux personnes et l&rsquo;acc\u00e8s \u00e0 l&rsquo;un des festivals musicaux et culturels les plus attendus de la r\u00e9gion.<\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe title=\"SpotTV_Jeu_SMS_WeLovEya_Benin_16_9_NoScott\" src=\"https:\/\/player.vimeo.com\/video\/1148953278?h=bdd5b2dae8&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\r\n<\/div><\/figure><br>\n\n<h2 class=\"wp-block-heading\">Tirer parti de l&rsquo;interactivit\u00e9 pour stimuler l&rsquo;engagement du public<\/h2>\n\n<p>Cette initiative refl\u00e8te le r\u00f4le croissant des formats interactifs tels que les SMS et les quiz dans l&rsquo;\u00e9cosyst\u00e8me m\u00e9diatique actuel. En encourageant la participation en temps r\u00e9el, ces solutions transforment les t\u00e9l\u00e9spectateurs en participants actifs, renforcent leur engagement et favorisent des liens plus \u00e9troits entre les marques m\u00e9diatiques et leur public. <a href=\"https:\/\/www.digitalvirgo.com\/fr\/blog\/moments-cles-2025-pour-stimuler-engagement-audience-et-monetisation\/\">Les campagnes interactives<\/a> comme celle-ci continuent de d\u00e9montrer leur efficacit\u00e9 pour maximiser l&rsquo;implication du public tout en am\u00e9liorant l&rsquo;exp\u00e9rience m\u00e9diatique globale.<\/p>\n\n<p>Les formats interactifs tels que les quiz par SMS se sont r\u00e9v\u00e9l\u00e9s \u00eatre des outils puissants pour maximiser l&rsquo;engagement, fid\u00e9liser les utilisateurs et am\u00e9liorer l&rsquo;exp\u00e9rience visuelle globale. Pour les diffuseurs et les partenaires de contenu, ils constituent \u00e9galement un moyen efficace d&rsquo;aligner les strat\u00e9gies de divertissement, d&rsquo;interaction avec le public et de mon\u00e9tisation.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Virgo, en partenariat avec Trace Urban, annonce le lancement d&rsquo;un concours exclusif offrant aux t\u00e9l\u00e9spectateurs la possibilit\u00e9 de gagner un voyage pour deux personnes au B\u00e9nin afin d&rsquo;assister au prochain festival We Love Eya, qui se tiendra les 27 et 28 d\u00e9cembre.<br \/>\n Le concours est ouvert aux t\u00e9l\u00e9spectateurs de Trace Urban en C\u00f4te d&rsquo;Ivoire et au Cameroun et vise \u00e0 stimuler l&rsquo;interaction avec le public gr\u00e2ce \u00e0 un m\u00e9canisme engageant et interactif.<\/p>\n","protected":false},"featured_media":117674,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[723,740,725],"class_list":["post-117678","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites","tag-afrique","tag-dv-live-fr","tag-monetisation-daudience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Virgo et Trace Urban offrent un voyage pour le festival We Love Eya<\/title>\n<meta name=\"description\" content=\"Digital Virgo lance un concours en collaboration avec Trace Urban, offrant aux t\u00e9l\u00e9spectateurs la possibilit\u00e9 de gagner un voyage au B\u00e9nin et d&#039;assister au festival We Love Eya.\" 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