{"id":113986,"date":"2025-06-03T16:13:44","date_gmt":"2025-06-03T15:13:44","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/newsroom\/si-le-moment-est-important-interaction-avec-le-public-peut-etre-davantage\/"},"modified":"2025-06-06T10:46:46","modified_gmt":"2025-06-06T09:46:46","slug":"si-le-moment-est-important-interaction-avec-le-public-peut-etre-davantage","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/si-le-moment-est-important-interaction-avec-le-public-peut-etre-davantage\/","title":{"rendered":"Si le moment est important, l’interaction avec le public peut l’\u00eatre davantage."},"content":{"rendered":"\n

Samedi 31 mai, tous les regards \u00e9taient tourn\u00e9s vers la finale de la Ligue des champions de l’UEFA, l’un des \u00e9v\u00e9nements les plus regard\u00e9s de l’ann\u00e9e. Sur la cha\u00eene de t\u00e9l\u00e9vision fran\u00e7aise M6, 8,67 millions de t\u00e9l\u00e9spectateurs ont regard\u00e9 la finale en direct. Et tandis que le PSG entrait dans l’histoire<\/strong>, les t\u00e9l\u00e9spectateurs avaient leur propre d\u00e9fi \u00e0 relever… avec 100 000 euros en jeu ! <\/p>\n\n

Gr\u00e2ce \u00e0 DV LIVE, notre plateforme d’engagement, Digital Virgo a mis en place une campagne d’interactivit\u00e9 \u00e0 grande \u00e9chelle \u00e0 l’antenne lors de la diffusion finale.<\/p>\n\n

\ud83d\udcf2 3 jeux SMS en direct<\/strong><\/p>\n\n

\ud83c\udfc6 1 grand tirage au sort apr\u00e8s le coup de sifflet final<\/strong><\/p>\n\n

\ud83d\udcfa Des millions de t\u00e9l\u00e9spectateurs sont devenus des participants en direct<\/strong><\/p>\n\n

Et ce n’est pas tout. L’enthousiasme suscit\u00e9 par la finale a d\u00e9pass\u00e9 les fronti\u00e8res de l’Europe. \u00c0 Abidjan, une deuxi\u00e8me op\u00e9ration DV LIVE a \u00e9t\u00e9 lanc\u00e9e, donnant aux fans ivoiriens la possibilit\u00e9 de gagner 500 000 FCFA par le biais d’un vote par SMS. M\u00eame \u00e9nergie, m\u00eame passion – adapt\u00e9e au public local. <\/p>\n\n

Une fois de plus, nous avons prouv\u00e9 que les grands \u00e9v\u00e9nements sportifs sont plus qu’un simple divertissement – ce sont des moments \u00e0 fort potentiel pour cr\u00e9er une interaction en temps r\u00e9el et susciter un engagement massif de la part du public.<\/p>\n\n

Pourquoi cela a-t-il si bien fonctionn\u00e9 ?<\/strong><\/h2>\n\n

\ud83c\udfaf La finale de la Ligue des champions a rassembl\u00e9 les gens autour d’une exp\u00e9rience \u00e9motionnelle commune.<\/p>\n\n

\ud83d\udcf1 La campagne a favoris\u00e9 l’utilisation du second \u00e9cran et l’engagement multiplateforme.<\/p>\n\n

\ud83d\udca5 Le contexte \u00e9tait parfait pour une mon\u00e9tisation efficace et une conversion de l’audience.<\/p>\n\n

DV LIVE<\/strong> est la plateforme d’engagement multicanal de Digital Virgo, con\u00e7ue pour aider les m\u00e9dias \u00e0 transformer les \u00e9missions en direct en exp\u00e9riences interactives \u00e0 grande \u00e9chelle. Qu’il s’agisse de jeux, de sondages, de d\u00e9dicaces ou de tirages au sort, DV LIVE permet de cr\u00e9er des liens plus profonds et une valeur r\u00e9elle pour les m\u00e9dias et leur public. <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour stimuler l’engagement pendant la finale de la Ligue des champions de l’UEFA, Digital Virgo a activ\u00e9 DV LIVE sur M6, transformant 8,67 millions de t\u00e9l\u00e9spectateurs en participants gr\u00e2ce \u00e0 des jeux par SMS et \u00e0 un tirage au sort de 100 000 euros. Une deuxi\u00e8me activation \u00e0 Abidjan a permis aux t\u00e9l\u00e9spectateurs locaux de vivre la m\u00eame exp\u00e9rience interactive. <\/p>\n","protected":false},"featured_media":113688,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[740,725],"class_list":["post-113986","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites","tag-dv-live-fr","tag-monetisation-daudience"],"acf":[],"yoast_head":"\nSi le moment est important, l'interaction avec le public peut l'\u00eatre davantage. • Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/si-le-moment-est-important-interaction-avec-le-public-peut-etre-davantage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si le moment est important, l'interaction avec le public peut l'\u00eatre davantage. • Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Pour stimuler l'engagement pendant la finale de la Ligue des champions de l'UEFA, Digital Virgo a activ\u00e9 DV LIVE sur M6, transformant 8,67 millions de t\u00e9l\u00e9spectateurs en participants gr\u00e2ce \u00e0 des jeux par SMS et \u00e0 un tirage au sort de 100 000 euros. 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