{"id":113558,"date":"2025-06-02T00:03:36","date_gmt":"2025-06-01T23:03:36","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/newsroom\/digital-virgo-live-event\/"},"modified":"2025-06-02T12:43:23","modified_gmt":"2025-06-02T11:43:23","slug":"digital-virgo-live-event","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/fr\/newsroom\/digital-virgo-live-event\/","title":{"rendered":"Digital Virgo renforce la diffusion en temps r\u00e9el avec une nouvelle fonction \u00ab Live Event \u00bb."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>La diffusion en continu en temps r\u00e9el, simplifi\u00e9e pour les t\u00e9l\u00e9coms<\/strong> <\/h2>\n\n<p><strong>Live Event<\/strong> est la derni\u00e8re fonctionnalit\u00e9 de Digital Virgo con\u00e7ue pour apporter des <strong>exp\u00e9riences en temps r\u00e9el<\/strong> aux plates-formes de t\u00e9l\u00e9vision exploit\u00e9es par les soci\u00e9t\u00e9s de t\u00e9l\u00e9communications. Elle permet de cr\u00e9er des <strong>cha\u00eenes en direct d\u00e9di\u00e9es \u00e0 la marque<\/strong> pour diffuser des \u00e9v\u00e9nements culturels, d&rsquo;entreprise, de divertissement ou sportifs, directement au sein de l&rsquo;\u00e9cosyst\u00e8me digital de l&rsquo;op\u00e9rateur.  <\/p>\n\n<p>De plus, gr\u00e2ce \u00e0 une int\u00e9gration technique compl\u00e8te et \u00e0 une programmation flexible, les op\u00e9rateurs peuvent activer des flux en direct temporaires ou permanents adapt\u00e9s \u00e0 leur public. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Un cas d&rsquo;utilisation ancr\u00e9 dans la culture locale<\/strong> <\/h2>\n\n<p>Le d\u00e9ploiement de Live Event sur la t\u00e9l\u00e9vision par MTN a co\u00efncid\u00e9 avec l&rsquo;un des \u00e9v\u00e9nements les plus suivis dans le pays : la <strong>tourn\u00e9e de pr\u00e9s\u00e9lection de Miss C\u00f4te d&rsquo;Ivoire 2025<\/strong>. Gr\u00e2ce \u00e0 <strong>MTN Live<\/strong>, les utilisateurs ont pu b\u00e9n\u00e9ficier d&rsquo;une couverture exclusive des concours r\u00e9gionaux et regarder chaque \u00e9v\u00e9nement <strong>en direct<\/strong>, directement sur leur appareil.  <\/p>\n\n<p>En effet, cette activation a non seulement am\u00e9lior\u00e9 l&rsquo;exp\u00e9rience de l&rsquo;utilisateur, mais a \u00e9galement renforc\u00e9 le positionnement de MTN en tant que marque profond\u00e9ment li\u00e9e \u00e0 la culture et au divertissement nationaux. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Un atout strat\u00e9gique pour les op\u00e9rateurs de t\u00e9l\u00e9communications<\/strong> <\/h2>\n\n<p><strong>Live Event<\/strong> permet aux op\u00e9rateurs de t\u00e9l\u00e9communications d&rsquo;aller au-del\u00e0 de l&rsquo;agr\u00e9gation de contenu et de devenir des <strong>cr\u00e9ateurs d&rsquo;exp\u00e9riences digitales exclusives<\/strong>. Voici comment :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Stimulez l&rsquo;engagement des utilisateurs<\/strong>: Le contenu en direct g\u00e9n\u00e8re un impact \u00e9motionnel plus important et une participation en temps r\u00e9el. Qu&rsquo;il s&rsquo;agisse de voter lors d&rsquo;une \u00e9mission en direct, d&rsquo;assister \u00e0 un concert local ou de suivre une s\u00e9quence d&rsquo;actualit\u00e9, la diffusion en temps r\u00e9el encourage les utilisateurs \u00e0 revenir et \u00e0 rester connect\u00e9s plus longtemps.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Renforcer la pertinence de la marque :<\/strong> en diffusant des contenus qui r\u00e9sonnent avec les traditions locales, la culture pop ou la fiert\u00e9 nationale, les op\u00e9rateurs renforcent leur position non seulement en tant que fournisseurs de services, mais aussi en tant que connecteurs culturels profond\u00e9ment ancr\u00e9s dans la vie quotidienne de leur public. <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9agissez rapidement aux tendances et aux opportunit\u00e9s<\/strong>: Avec une configuration minimale, Live Event permet aux op\u00e9rateurs de r\u00e9pondre aux moments \u00e9mergents et de transformer les opportunit\u00e9s spontan\u00e9es en contenu de marque, en un temps record. <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Se diff\u00e9rencier sur un march\u00e9 concurrentiel<\/strong>: Lorsque la plupart des plateformes proposent des catalogues \u00e0 la demande similaires, le contenu en direct devient un v\u00e9ritable facteur de diff\u00e9renciation. Il conf\u00e8re aux plates-formes de t\u00e9l\u00e9vision exploit\u00e9es par les op\u00e9rateurs de t\u00e9l\u00e9communications une signature unique : en temps r\u00e9el, exclusive et locale.  <\/li>\n<\/ul>\n\n<p>En d\u00e9finitive, qu&rsquo;il s&rsquo;agisse de <strong>festivals de musique<\/strong>, de <strong>tournois sportifs<\/strong>, de <strong>lancements de produits<\/strong>, de <strong>c\u00e9l\u00e9brations religieuses ou nationales<\/strong>, ou de <strong>comp\u00e9titions d&rsquo;eSports<\/strong>, l&rsquo;\u00e9v\u00e9nement en direct devient pour les op\u00e9rateurs de t\u00e9l\u00e9communications un moyen essentiel de <strong>fid\u00e9liser leurs clients, d&rsquo;accro\u00eetre leur utilisation et de faire de leur plateforme une destination privil\u00e9gi\u00e9e pour les <a href=\"https:\/\/www.digitalvirgo.com\/fr\/blog\/au-dela-du-jeu-quand-les-sports-locaux-renforcent-l-engagement-des-telcos\/\">contenus en direct<\/a><\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de rapprocher les \u00e9v\u00e9nements importants de son public, Digital Virgo a introduit sa nouvelle fonction \u00ab Live Event \u00bb, activ\u00e9e pour la premi\u00e8re fois sur la t\u00e9l\u00e9vision par MTN. Le d\u00e9ploiement initial a permis de diffuser en direct le tour de pr\u00e9s\u00e9lection de Miss C\u00f4te d&rsquo;Ivoire 2025 sur une cha\u00eene d\u00e9di\u00e9e &#8211; MTN Live &#8211; disponible exclusivement pour les utilisateurs de MTN.  <\/p>\n","protected":false},"featured_media":113553,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[],"class_list":["post-113558","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fonctionnalit\u00e9 Live Event : Streaming en temps r\u00e9el pour les op\u00e9rateurs de t\u00e9l\u00e9communications<\/title>\n<meta name=\"description\" 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