{"id":90243,"date":"2022-11-29T15:56:16","date_gmt":"2022-11-29T14:56:16","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=90243"},"modified":"2022-11-29T15:56:34","modified_gmt":"2022-11-29T14:56:34","slug":"un-avenir-radieux-pour-les-services-de-streaming-musical-en-afrique-grace-a-des-methodes-de-paiement-alternatives","status":"publish","type":"blog","link":"https:\/\/www.digitalvirgo.com\/fr\/blog\/un-avenir-radieux-pour-les-services-de-streaming-musical-en-afrique-grace-a-des-methodes-de-paiement-alternatives\/","title":{"rendered":"Un avenir radieux pour les services de streaming musical en Afrique gr\u00e2ce \u00e0 des m\u00e9thodes de paiement alternatives"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Une vue d&rsquo;ensemble du march\u00e9 du streaming musical en Afrique<\/h2>\n\n<p class=\"wp-block-paragraph\">Ce n&rsquo;est un secret pour personne que les habitudes de consommation musicale des gens ont \u00e9norm\u00e9ment chang\u00e9 au cours de la derni\u00e8re d\u00e9cennie, surtout depuis le d\u00e9but de la pand\u00e9mie de COVID-19. Apr\u00e8s la mont\u00e9e en fl\u00e8che de la distribution ill\u00e9gale de musique \u00e0 la fin des ann\u00e9es 90, l&rsquo;arriv\u00e9e du nouveau mill\u00e9naire a apport\u00e9 un nouveau souffle \u00e0 l&rsquo;industrie musicale. Les services de streaming musical ont vu le jour et, lentement mais s\u00fbrement, les gens ont adh\u00e9r\u00e9 et ont commenc\u00e9 \u00e0 \u00eatre pr\u00eats \u00e0 payer pour un service premium offrant une bonne qualit\u00e9, un catalogue bien fourni et une exp\u00e9rience utilisateur transparente.<\/p>\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 africain ne fait pas exception \u00e0 la r\u00e8gle, avec un nombre toujours croissant de personnes int\u00e9ress\u00e9es par le streaming musical payant. Gr\u00e2ce \u00e0 l&rsquo;augmentation de la rapidit\u00e9 et de la disponibilit\u00e9 des connexions Internet, associ\u00e9e \u00e0 de nouvelles m\u00e9thodes de paiement plus inclusives, le segment du streaming musical en Afrique a connu une croissance significative au cours des cinq derni\u00e8res ann\u00e9es, <strong>passant de 12,8 millions d&rsquo;utilisateurs en 2017 \u00e0 37,8 millions en 2022, soit un taux de croissance annuel moyen impressionnant de 24,2 %. <\/strong>Cela signifie que la p\u00e9n\u00e9tration des utilisateurs s&rsquo;\u00e9tablira \u00e0 3,1 % en 2022 et devrait atteindre 4,3 % en 2027.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"491\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/User.jpg\" alt=\"\" class=\"wp-image-90078\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/User.jpg 788w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/User-300x187.jpg 300w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/User-768x479.jpg 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption><em><sup>Source: Statista<\/sup><\/em><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement au nombre d&rsquo;utilisateurs, le revenu du march\u00e9 a augment\u00e9 d&rsquo;ann\u00e9e en ann\u00e9e jusqu&rsquo;\u00e0 atteindre 164,3 millions de dollars en 2022. Et&#8230; il n&rsquo;y a aucun signe de ralentissement du revenu du segment, avec un taux de croissance annuel estim\u00e9 (CAGR 2022-2027) de 8,99 %, <strong>ce qui donne une taille de march\u00e9 pr\u00e9vue de 252,7 millions de dollars en 2027<\/strong>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"787\" height=\"491\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-2.jpg\" alt=\"\" class=\"wp-image-90093\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-2.jpg 787w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-2-300x187.jpg 300w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-2-768x479.jpg 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><figcaption><em><sup>Source: Statista<\/sup><\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Taux de conversion maximis\u00e9s gr\u00e2ce \u00e0 des m\u00e9thodes de paiement alternatives<\/h2>\n\n<p class=\"wp-block-paragraph\">Dans ce contexte, il est important de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont les gens paient les services de streaming musical. Si l&rsquo;on consid\u00e8re que l&rsquo;Afrique est historiquement une r\u00e9gion peu bancaris\u00e9e, avec moins de 4 % de d\u00e9tenteurs de cartes de cr\u00e9dit, selon la Banque mondiale, les m\u00e9thodes de paiement alternatives pourraient \u00eatre la force qui stimule les abonnements sur le continent.<\/p>\n\n<p class=\"wp-block-paragraph\">Selon les donn\u00e9es, le revenu moyen par utilisateur (ARPU) se stabilise apr\u00e8s le pic g\u00e9n\u00e9r\u00e9 par la pand\u00e9mie, o\u00f9 la d\u00e9pense a atteint 4,54 dollars. Les pr\u00e9visions indiquent qu&rsquo;au cours des quatre prochaines ann\u00e9es, <strong>il y aura un TCAC de plus de 0,5 %, atteignant 4,32 $<\/strong>, soit 16,4 % de plus qu&rsquo;en 2019, avant l&rsquo;\u00e9pid\u00e9mie de COVID-19.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"788\" height=\"491\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-per-User.jpg\" alt=\"\" class=\"wp-image-90098\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-per-User.jpg 788w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-per-User-300x187.jpg 300w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2022\/11\/Revenue-per-User-768x479.jpg 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption><em><sup>Source: Statista<\/sup><\/em><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Avec le Mobile Money qui devient une force majeure dans l&rsquo;\u00e9cosyst\u00e8me de paiement en Afrique (701,4 milliards de dollars de transaction en valeur en 2021, selon GSMA) et le DCB qui ne cesse de cro\u00eetre, <strong>il existe une \u00e9norme opportunit\u00e9 d&rsquo;adresser le march\u00e9 avec des m\u00e9thodes de paiement adapt\u00e9es localement<\/strong>qui r\u00e9pondent aux besoins de la population et offrent un moyen s\u00fbr, rapide et simple de payer des services num\u00e9riques. Ces m\u00e9thodes de paiement alternatives offrent des taux de conversion plus \u00e9lev\u00e9s que les m\u00e9thodes traditionnelles et peuvent contribuer \u00e0 maximiser les revenus et \u00e0 augmenter le nombre d&rsquo;utilisateurs des services de streaming musical.<\/p>\n\n<h2 class=\"wp-block-heading\">Pourquoi la localisation est-elle essentielle dans le segment du streaming musical ?<\/h2>\n\n<p class=\"wp-block-paragraph\">En ce qui concerne le streaming musical, <strong>la localisation est essentielle dans toute r\u00e9gion donn\u00e9e<\/strong>. Mais ceci est particuli\u00e8rement pertinent en Afrique, avec une forte h\u00e9t\u00e9rog\u00e9n\u00e9it\u00e9 culturelle et linguistique. La connaissance des r\u00e9glementations locales, l&rsquo;importance de s&rsquo;approvisionner et de passer des contrats avec des artistes locaux et la n\u00e9cessit\u00e9 de cr\u00e9er des publicit\u00e9s localis\u00e9es et des posts sponsoris\u00e9s pour s&rsquo;attaquer au march\u00e9 sont des \u00e9l\u00e9ments que les entreprises devraient prendre en compte pour leur internationalisation.<\/p>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 notre service DV CONTENT, nous avons aid\u00e9 des services tels que <a href=\"https:\/\/www.dv-content.com\/digster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digster<\/a>, d&rsquo;Universal, \u00e0 p\u00e9n\u00e9trer le march\u00e9 avec succ\u00e8s, rassemblant <strong>13 millions d&rsquo;abonn\u00e9s<\/strong> au Maroc, en C\u00f4te d&rsquo;Ivoire, en Tunisie, au S\u00e9n\u00e9gal et au Cameroun.<\/p>\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates curieux et souhaitez en savoir plus sur la mani\u00e8re dont nous avons aid\u00e9 Universal \u00e0 d\u00e9ployer son service, <a href=\"https:\/\/www.digitalvirgo.com\/fr\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contactez notre \u00e9quipe<\/a> et laissez-la vous expliquer tous les d\u00e9tails.<\/p>\n\n<h6 class=\"wp-block-heading\">Note: <em>Tous les chiffres utilis\u00e9s dans l&rsquo;article proviennent de Statista, sauf s&rsquo;ils sont attribu\u00e9s \u00e0 d&rsquo;autres sources.<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Les services de streaming musical ont radicalement chang\u00e9 la fa\u00e7on dont les gens consomment la musique dans le monde. Au cours des dix derni\u00e8res ann\u00e9es, la technologie a entra\u00een\u00e9 d&rsquo;\u00e9normes changements dans le secteur et le nombre d&rsquo;utilisateurs qui paient pour des services de streaming a augment\u00e9 de fa\u00e7on exponentielle. L&rsquo;Afrique ne fait pas exception, le segment du streaming musical devant atteindre 164,3 millions de dollars en 2022. Ce nouveau paradigme est-il appel\u00e9 \u00e0 durer ? Voyons comment le march\u00e9 a \u00e9volu\u00e9.<\/p>\n","protected":false},"featured_media":90045,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"categories":[461],"tags":[723,775],"class_list":["post-90243","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-expertise-fr","tag-afrique","tag-musique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un avenir prometteur pour les services de streaming musical en Afrique | .<\/title>\n<meta name=\"description\" content=\"Le segment du streaming musical en Afrique devrait atteindre 164,3 millions de dollars en 2022. 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