{"id":86601,"date":"2022-08-03T16:47:38","date_gmt":"2022-08-03T15:47:38","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=86601"},"modified":"2022-09-28T13:29:21","modified_gmt":"2022-09-28T12:29:21","slug":"industrie-gaming-2022","status":"publish","type":"blog","link":"https:\/\/www.digitalvirgo.com\/fr\/blog\/industrie-gaming-2022\/","title":{"rendered":"\u00c0 quoi ressemblera l’industrie du Gaming en 2022?"},"content":{"rendered":"\n

Les jeux vid\u00e9o sont d\u00e9j\u00e0 le principal passe-temps, avant les r\u00e9seaux sociaux ou les s\u00e9ries et films en streaming, de la g\u00e9n\u00e9ration Alpha 1<\/sup> . Selon l’\u00e9tude de Newzoo mentionn\u00e9e pr\u00e9c\u00e9demment, Global Games Market Report<\/a>, 42% de cette g\u00e9n\u00e9ration est li\u00e9e aux jeux vid\u00e9o dans toutes leurs formes, en jouant \u00e0 des jeux, en regardant des streams, des podcasts ou des \u00e9v\u00e9nements en direct.<\/p>\n\n

Le gaming a \u00e9tendu sa port\u00e9e \u00e0 tout un \u00e9cosyst\u00e8me, ce qui permet de nouvelles formes d’interaction pour les consommateurs, qui ne se contentent plus de jouer \u00e0 des jeux, mais recherchent une exp\u00e9rience plus compl\u00e8te offrant de nouvelles possibilit\u00e9s d\u2019utilisations dans les jeux vid\u00e9o.<\/p>\n\n

En cons\u00e9quence, la consommation de jeux en streaming a augment\u00e9 de plus de 69% au premier trimestre 2022, par rapport \u00e0 la m\u00eame p\u00e9riode en 2020<\/a>2<\/sup> . Rien que sur Twitch, la plateforme pr\u00e9f\u00e9r\u00e9e des utilisateurs de ce type de contenu, un total de 229 millions d’heures de streams a \u00e9t\u00e9 enregistr\u00e9 au premier trimestre 2022 3<\/sup>.<\/p>\n\n

\"chart
Source: Newzoo Consumer Insights Games & Esports 2022 (How Consumers are Engaging with Games in 2022)<\/em><\/figcaption><\/figure>\n\n

Gaming: une industrie de +200 milliards de dollars<\/h2>\n\n

Les pr\u00e9visions de croissance du chiffre d’affaires pour 2022 sont tout \u00e0 fait en phase avec l’importance croissante des jeux vid\u00e9o dans le quotidien des gens, notamment des jeunes. Les donn\u00e9es de l’\u00e9tude de Newzoo indiquent une croissance annuelle par rapport \u00e0 2021 de plus de 5%, d\u00e9passant les 200 milliards de dollars au total. On estime qu’environ la moiti\u00e9 des joueurs de la g\u00e9n\u00e9ration Alpha, de la g\u00e9n\u00e9ration Z et des millenials d\u00e9pensent de l’argent dans les jeux vid\u00e9o 1<\/sup>.<\/p>\n\n

Sur ce total de 200 milliards de dollars, les jeux sur mobiles (smartphones) devraient g\u00e9n\u00e9rer environ 91,4 milliards de dollars de revenus annuels, soit 45% du march\u00e9. Les revenus g\u00e9n\u00e9r\u00e9s par les t\u00e9l\u00e9phones mobiles sont sup\u00e9rieurs \u00e0 ceux des PC et des consoles r\u00e9unis, une tendance qui s’affirme et qui indique l’avanc\u00e9e imparable de ces appareils en tant que principale plateforme de jeu et le moyen le plus utilis\u00e9 par les op\u00e9rateurs t\u00e9l\u00e9coms et les d\u00e9veloppeurs de jeux vid\u00e9o pour \u00e9tendre leur activit\u00e9.<\/p>\n\n

En termes de revenus par r\u00e9gion, l’Asie-Pacifique reste le territoire le plus g\u00e9n\u00e9rateur de revenus, tandis que l’Afrique<\/a> et l’Am\u00e9rique latine ont connu la plus forte croissance d’une ann\u00e9e sur l’autre, de 12,9 % et 10 % respectivement.<\/p>\n\n

\"chart
Source: Newzoo Global Games Market Report<\/em><\/figcaption><\/figure>\n\n

Selon Newzoo, les march\u00e9s \u00e9mergents d’Am\u00e9rique latine, d’Asie du Sud-Est et d’Afrique seront les plus grands contributeurs \u00e0 la croissance des jeux mobiles d’ici 2022, gr\u00e2ce \u00e0 un acc\u00e8s accru aux jeux et aux appareils (smartphones), \u00e0 l’am\u00e9lioration d’Internet et des infrastructures mobiles, et \u00e0 des options de paiement plus accessibles et plus s\u00fbres, comme le Direct Carrier Billing<\/a> (DCB).<\/p>\n\n

Des paiements sans friction pour une audience toujours plus grande<\/h2>\n\n

Outre les revenus, le nombre de joueurs dans le monde est \u00e9galement amen\u00e9 \u00e0 augmenter fortement, pour atteindre plus de trois milliards d’ici la fin de l’ann\u00e9e 1<\/sup>. Avec cette croissance du nombre d’utilisateurs de jeux vid\u00e9o et de plateformes associ\u00e9es, les opportunit\u00e9s pour les d\u00e9veloppeurs et les op\u00e9rateurs mobiles de g\u00e9n\u00e9rer des revenus par le biais d’abonnements payants ou de paiements au sein du jeu vont augmenter. Rendre ces transactions aussi simples, s\u00fbres et accessibles que possible pour les utilisateurs sera l’une des grandes cl\u00e9s de la r\u00e9ussite.<\/p>\n\n

Les options offertes par le paiement mobile, telles que le paiement sur facture op\u00e9rateur, r\u00e9pondent \u00e0 toutes ces exigences et pr\u00e9sentent un grand int\u00e9r\u00eat tant pour les marchands que pour les op\u00e9rateurs mobiles. Ce mode de paiement permet aux utilisateurs d’effectuer des achats directement factur\u00e9s sur leur facture de t\u00e9l\u00e9phone mobile ou leur carte SIM pr\u00e9pay\u00e9e. Le DCB fonctionne sur tous les appareils mobiles et est accessible \u00e0 tout utilisateur ayant un abonnement ou une carte pr\u00e9pay\u00e9e aupr\u00e8s d’un op\u00e9rateur t\u00e9l\u00e9com. Cela en fait la meilleure m\u00e9thode de paiement pour les jeux mobiles.<\/p>\n\n

Digital Virgo, l’un des leaders mondiaux du paiement mobile via les solutions de Carrier Billing, se positionne comme le partenaire id\u00e9al des op\u00e9rateurs t\u00e9l\u00e9coms et des marchands, en proposant la mise en place de solides \u00e9cosyst\u00e8mes de mon\u00e9tisation et en abordant le paiement mobile dans sa globalit\u00e9 : transactionnel mais aussi en termes de parcours client.<\/p>\n\n

Vous voulez en savoir plus sur notre \u00e9cosyst\u00e8me de jeu? www.digitalvirgo.com\/gamescom-2022\/<\/a><\/p>\n\n

Prenez contact avec nos experts ici<\/a>.<\/p>\n\n

Sources<\/h5>\n\n

1<\/sup> How Consumers Are Engaging with Games in 2022 (Newzoo\u2019s Consumer Insights Games & Esports 2022)<\/em><\/p>\n\n

2<\/sup> www.streamhatchet.com\/2022\/04\/27\/video-game-live-streaming-trends-q1-2022-report\/<\/em><\/p>\n\n

3<\/sup> www.statista.com\/statistics\/1030809\/hours-streamed-streamlabs-platform\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La croissance imparable du Gaming \u00e0 l’\u00e9chelle mondiale devrait atteindre des niveaux sans pr\u00e9c\u00e9dent en 2022. Selon une r\u00e9cente \u00e9tude de Newzoo sur le secteur, les jeux sur mobiles g\u00e9n\u00e9reront des revenus estim\u00e9s \u00e0 91,4 milliards de dollars cette ann\u00e9e, ce qui repr\u00e9sente pr\u00e8s de 45% de l’ensemble de l’industrie du Gaming. Ce nouveau contexte repr\u00e9sente une opportunit\u00e9 unique pour les op\u00e9rateurs t\u00e9lecoms de tous les territoires. D\u2019une part, pour exploiter cette source de revenus et d\u2019autre part, pour fid\u00e9liser leurs utilisateurs. Dans cette perspective, l’expertise offerte par Digital Virgo, tant pour les op\u00e9rateurs que pour les marchands premium, est essentielle \u00e0 l’expansion de ce secteur d’activit\u00e9. <\/p>\n","protected":false},"featured_media":86563,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[461],"tags":[757,777],"class_list":["post-86601","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-expertise-fr","tag-gaming-fr","tag-paiement"],"acf":[],"yoast_head":"\n\u00c0 quoi ressemblera l'industrie du Gaming en 2022? • Digital Virgo<\/title>\n<meta name=\"description\" content=\"L'industrie du Gaming atteindra des niveaux sans pr\u00e9c\u00e9dent en 2022. 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