{"id":78827,"date":"2021-10-12T10:27:00","date_gmt":"2021-10-12T09:27:00","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/paiement-mobile-mena\/"},"modified":"2022-02-02T15:23:58","modified_gmt":"2022-02-02T14:23:58","slug":"paiement-mobile-mena","status":"publish","type":"blog","link":"https:\/\/www.digitalvirgo.com\/fr\/blog\/paiement-mobile-mena\/","title":{"rendered":"Une opportunit\u00e9 exceptionnelle pour le paiement mobile au MENA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span style=\"color:#e20074\" class=\"has-inline-color\">Le paiement mobile au MENA d&rsquo;ici 2025 \u2026<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>65,4 milliards de dollars de revenus g\u00e9n\u00e9r\u00e9s par les op\u00e9rateurs \u2013<em>GSMA<\/em><\/li><li>357 million mobile Internet users \u2013 <em>GSMA<\/em><\/li><li>458 millions d\u2019utilisateurs mobiles \u2013 <em>GSMA<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">La zone MENA, au c\u0153ur de dynamiques innovantes<\/h2>\n\n\n\n<p>La zone MENA abrite des pays ayant connu un tr\u00e8s fort d\u00e9veloppement \u00e9conomique en un temps record. Cette dynamique de croissance sans pr\u00e9c\u00e9dent s\u2019est accompagn\u00e9e d\u2019un d\u00e9veloppement exponentiel des r\u00e9seaux de t\u00e9l\u00e9communication, de l\u2019accessibilit\u00e9 d\u2019Internet et de la consommation de donn\u00e9es. En 2019 le taux de p\u00e9n\u00e9tration de cartes SIM d\u00e9passait les 105% et il est pr\u00e9vu que d\u2019ici 2025 le taux d\u2019adoption de smartphone d\u00e9passe les 80% (GSMA). Face \u00e0 de telles perspectives, le Moyen-Orient reste une zone particuli\u00e8rement int\u00e9ressante en mati\u00e8re de paiement mobile et de services digitaux derni\u00e8re g\u00e9n\u00e9ration\u00a0!<\/p>\n\n\n\n<p>D\u00e9couvrez <a href=\"https:\/\/www.digitalvirgo.com\/fr\/groupe\/bureaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">o\u00f9 sont situ\u00e9s nos bureaux<\/a> en Afrique du Nord et au Moyen-Orient !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sp\u00e9cificit\u00e9s et perspectives r\u00e9gionales<\/h2>\n\n\n\n<p>Les acteurs de la zone MENA se caract\u00e9risent par leur volont\u00e9 de voir la r\u00e9gion se d\u00e9velopper et r\u00e9pondre aux besoins en mati\u00e8re de connectivit\u00e9 digitale. En ce sens, la 5G reste le fer de lance des op\u00e9rateurs, les gouvernements et de r\u00e9gulateurs de la r\u00e9gion \u2013 tous particuli\u00e8rement du c\u00f4t\u00e9 des pays du Golf devenus de r\u00e9els pionniers en la mati\u00e8re. Les pr\u00e9visions de GSMA affirment qu\u2019en 2025 presque 60 millions de connexions mobiles se feront en 5G&nbsp;! Il est par ailleurs pr\u00e9vu que la connexion 4G d\u00e9passe la 3G d\u2019ici la fin de l\u2019ann\u00e9e 2021, ce qui laisse entrevoir un monde de possibilit\u00e9s&nbsp;dans une r\u00e9gion du monde dans laquelle l\u2019industrie mobile repr\u00e9sente presque 6% du PIB. &nbsp;<\/p>\n\n\n\n<p>Les efforts en mati\u00e8re de r\u00e9gulation et de l\u00e9gislation se poursuivent de fa\u00e7on soutenue dans de nombreux pays de la zone, en Arabie Saoudite, aux \u00c9mirats Arabes Unis et au Maroc notamment. La dynamique de d\u00e9veloppement et d\u2019expansion du paiement mobile permet de consid\u00e9rer un avenir au c\u0153ur duquel de nouveaux usages digitaux pourraient fa\u00e7onner le quotidien des utilisateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perspectives post-Covid<\/h2>\n\n\n\n<p>Comme ailleurs dans le monde, la crise sanitaire li\u00e9e au Covid-19 a d\u00e9montr\u00e9 l\u2019importance de la connectivit\u00e9 num\u00e9rique. La zone MENA a su s\u2019adapter et d\u00e9ployer des services permettant aux utilisateurs de s\u2019approprier la r\u00e9alit\u00e9 induite par les nouvelles restrictions sanitaires. A l\u2019avenir, l\u2019enjeu sera d\u2019autant plus important que les services digitaux seront au c\u0153ur de perspectives \u00e9conomiques et sociales fondamentales.<\/p>\n\n\n\n<p>L\u2019une des cons\u00e9quences premi\u00e8res du Covid-19 sur l\u2019industrie mobile en r\u00e9gion MENA a \u00e9t\u00e9 de propulser vers le haut du podium les solutions de paiement mobile. Le d\u00e9veloppement croissant du travail \u00e0 distance, du e-commerce et du e-learning incarne un r\u00e9el d\u00e9fi \u00e0 relever pour les acteurs \u00e9conomiques de la zone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La cl\u00e9 de la r\u00e9ussite&nbsp;en r\u00e9gion MENA&nbsp;? Des services premium adapt\u00e9s aux attentes et aux besoins des utilisateurs&nbsp;!<\/h2>\n\n\n\n<p>La croissance sans pr\u00e9c\u00e9dent de consommation de donn\u00e9es mobiles durant l\u2019ann\u00e9e 2020 permet d\u2019entrevoir le potentiel de d\u00e9veloppement de la r\u00e9gion. Des pays comme le Maroc, l\u2019Egypte, l\u2019Arabie Saoudite ou encore les Emirats Arabes Unis incarnent le potentiel digital de la zone. Ce sont des pays pouss\u00e9s par une population jeune, dynamique et extr\u00eamement connect\u00e9e ayant soif de contenu premium. Il reste ind\u00e9niable que la crise de Covid-19 a \u00e9galement eu des impacts sur l\u2019\u00e9conomie digitale de la r\u00e9gion et, bien que les investissements en mati\u00e8re de d\u00e9ploiement du r\u00e9seau 5G aient \u00e9t\u00e9 moins importants, les pays du Golf notamment sont d\u00e9cid\u00e9s \u00e0 redoubler d\u2019effort pour r\u00e9pondre aux d\u00e9fis de l\u2019avenir. Le d\u00e9ploiement de la 5G reste en ce sens le fer de lance de nombre de pays de la r\u00e9gion MENA, une r\u00e9gion dans laquelle s\u2019exerce une tr\u00e8s forte demande de contenus pr\u00e9mium \u2013 n\u00e9cessitant ainsi une connexion de qualit\u00e9 et une vitesse de t\u00e9l\u00e9chargement efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le paiement mobile au MENA d&rsquo;ici 2025 \u2026 65,4 milliards de dollars de revenus g\u00e9n\u00e9r\u00e9s par les op\u00e9rateurs \u2013GSMA 357 million mobile Internet users \u2013 GSMA 458 millions d\u2019utilisateurs mobiles \u2013 GSMA La zone MENA, au c\u0153ur de dynamiques innovantes La zone MENA abrite des pays ayant connu un tr\u00e8s fort d\u00e9veloppement \u00e9conomique en un [&hellip;]<\/p>\n","protected":false},"featured_media":67635,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[461],"tags":[765,777],"class_list":["post-78827","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-expertise-fr","tag-mena-fr","tag-paiement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le paiement mobile au MENA &#8226; 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