{"version":"1.0","provider_name":"Digital Virgo","provider_url":"https:\/\/www.digitalvirgo.com\/fr\/","author_name":"Communication Digital Virgo","author_url":"https:\/\/www.digitalvirgo.com\/fr\/author\/communication\/","title":"Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs &#8226; Digital Virgo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"VbcobLWnSQ\"><a href=\"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/\">Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.digitalvirgo.com\/fr\/smart-bidding\/embed\/#?secret=VbcobLWnSQ\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Le Smart Bidding au service de notre strat\u00e9gie d\u2019acquisition utilisateurs\u00a0\u00bb &#8212; Digital Virgo\" data-secret=\"VbcobLWnSQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.digitalvirgo.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/google_machine_learning_post.jpg","thumbnail_width":1000,"thumbnail_height":525,"description":"Afin de promouvoir les produits et services que nous distribuons pour les Op\u00e9rateurs T\u00e9l\u00e9coms et les Marchands, notre \u00e9quipe DV AdTech g\u00e8re chaque ann\u00e9e plus de 100 millions d'euros d'achats m\u00e9dias. L'acquisition d\u2019utilisateurs est un levier essentiel pour g\u00e9n\u00e9rer des revenus et augmenter sa base d\u2019utilisateurs.  C\u2019est un levier important de notre offre globale fond\u00e9e sur le Paiement T\u00e9l\u00e9com, la Mon\u00e9tisation et le Marketing. Les campagnes d\u2019acquisition utilisent sur plusieurs leviers : Facebook, Google, Programmatique, Affiliation\u2026 Cependant, aujourd\u2019hui nous mettons en avant notre expertise sur la fonction Smart Bidding de Google et sa capacit\u00e9 \u00e0 ajuster l\u2019ench\u00e8re des diff\u00e9rentes annonces."}