{"id":79738,"date":"2021-01-22T07:54:00","date_gmt":"2021-01-22T06:54:00","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/a-year-of-data-at-digital-virgo-2\/"},"modified":"2023-01-30T10:25:06","modified_gmt":"2023-01-30T09:25:06","slug":"a-year-of-data-at-digital-virgo-2","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/a-year-of-data-at-digital-virgo-2\/","title":{"rendered":"Un a\u00f1o de datos en Digital Virgo"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographic-data-2021.pdf\" style=\"border-radius:5px;background-color:#e20074\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Descarga nuestra infograf\u00eda<\/a><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographic-data-2021.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographie-data-2021.jpg\" alt=\"\" class=\"wp-image-57701\"\/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">El an\u00e1lisis centrado en los datos desempe\u00f1a un papel cada vez m\u00e1s importante en el ecosistema de los pagos m\u00f3viles. Digital Virgo es reconocido en este ecosistema por su posicionamiento \u00fanico como experto en estrategias globales hechas de Pagos m\u00f3viles, Monetizaci\u00f3n y Marketing Digital. La gesti\u00f3n, el an\u00e1lisis y la transformaci\u00f3n de los datos est\u00e1n en el centro de las estrategias globales basadas en el rendimiento de Digital Virgo.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"large-volumes-of-data\">Grandes vol\u00famenes de datos<\/h2>\n\n<p class=\"wp-block-paragraph\">Las potentes herramientas de seguimiento (AppsFlyer, Google Analytics, Adjust, Branch, Apsalar, Kochava) nos permiten recoger datos de m\u00e1s de 10 millones de interacciones de usuarios finales cada a\u00f1o. Con 6.000 millones de transacciones y 100.000 millones de filas de datos recopilados en 2020, nuestro equipo est\u00e1 constantemente buscando la manera de hacer el mejor uso de todos los datos adquiridos de las transacciones de pagos m\u00f3viles y de las 1.000 cuentas de publicidad que gestionamos. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"data-is-an-essential-lever-to-ensure-a-sustainable-ecosystem\">Los datos son una palanca esencial para un ecosistema sostenible<\/h2>\n\n<p class=\"wp-block-paragraph\">La recopilaci\u00f3n de datos en el ecosistema de pagos m\u00f3viles aumenta el retorno de la inversi\u00f3n y facilita la detecci\u00f3n de actividades fraudulentas.<\/p>\n\n<ul class=\"wp-block-list\"><li>Los datos act\u00faan como potenciadores del ROI: tambi\u00e9n son valiosos para la gesti\u00f3n del rendimiento. Las m\u00e9tricas de facturaci\u00f3n pueden aislarse con un enfoque granular gracias a los datos recogidos a trav\u00e9s de las numerosas transacciones. Esto proporciona un an\u00e1lisis en profundidad y una visi\u00f3n detallada para que nuestros partners puedan gestionar un ecosistema sostenible y seguro.<\/li><li>Los datos aseguran el mercado: la recopilaci\u00f3n y el an\u00e1lisis de datos permiten al sector detectar y combatir el fraude.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"from-big-data-to-smart-data\">Del Big Data al Smart Data<\/h2>\n\n<p class=\"wp-block-paragraph\">Nuestros expertos no se limitan a recoger un gran volumen de datos, sino que analizan, segmentan, filtran, convierten&#8230; En tiempo real. Crean Smart Data. La toma de decisiones es m\u00e1s r\u00e1pida y, por tanto, m\u00e1s eficiente, por lo quelos problemas se detectan y se corrigen al instante. <\/p>\n\n<p class=\"wp-block-paragraph\">El Smart Data nos permite ayudar a nuestros partners, carriers y merchants, a analizar mejor sus resultados de facturaci\u00f3n y a aumentar sus ingresos.<\/p>\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2021\/01\/infographic-data-2021.pdf\" style=\"border-radius:5px;background-color:#e20074\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Descarga nuestra infograf\u00eda<\/a><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2020, los equipos de Digital Virgo han recogido y gestionado 6.000 millones de transacciones y 100.000 millones de l\u00edneas de datos. Descubre c\u00f3mo analizamos y transformamos estos datos adquiridos a partir de transacciones de pago m\u00f3vil y marketing digital para ayudar a nuestros partners a aumentar sus ingresos.<\/p>\n","protected":false},"author":5,"featured_media":79667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-79738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un a\u00f1o de datos en Digital Virgo &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/a-year-of-data-at-digital-virgo-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un a\u00f1o de datos en Digital Virgo &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"En 2020, los equipos de Digital Virgo han recogido y gestionado 6.000 millones de transacciones y 100.000 millones de l\u00edneas de datos. 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