{"id":54978,"date":"2020-12-04T13:26:29","date_gmt":"2020-12-04T12:26:29","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=54978"},"modified":"2020-12-04T13:48:15","modified_gmt":"2020-12-04T11:48:15","slug":"smart-bidding","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/smart-bidding\/","title":{"rendered":"Conoce m\u00e1s sobre nuestra estrategia de adquisici\u00f3n &#8211; Smart Bidding"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Conoce m\u00e1s acerca de nuestra estrategia <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Smart Bidding es un conjunto de estrategias de puja automatizadas que utilizan Google Machine Learning para optimizar el rendimiento en funci\u00f3n de los objetivos del anunciante. Existen diferentes estrategias: desde maximizar las conversiones hasta maximizar el valor o los clics, respetar un objetivo de coste por acci\u00f3n o un presupuesto determinado. Elegir la estrategia correcta en base a un objetivo es la decisi\u00f3n m\u00e1s importante que hay que tomar, ya que impulsar\u00e1 el rendimiento general de tu campa\u00f1a de smart bidding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro equipo utiliza algoritmos de Smart Bidding para combinar miles de se\u00f1ales en tiempo real (incluyendo el dispositivo, la ubicaci\u00f3n y la hora del d\u00eda) para predecir la probabilidad de conversi\u00f3n de un usuario determinado. La oferta se hace autom\u00e1ticamente en base a esta predicci\u00f3n y al objetivo de la campa\u00f1a. Por ejemplo, esto fijar\u00e1 una oferta m\u00e1s alta para alguien con mayores posibilidades de conversi\u00f3n, lo que aumentar\u00e1 las posibilidades de que el anuncio del anunciante se gane la impresi\u00f3n entre sus competidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consejos de nuestros expertos en adquisici\u00f3n de usuarios<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Tenemos que alimentar la m\u00e1quina para que aprenda: con los datos (lista de visitantes, los que abandonan el carrito, los correos electr\u00f3nicos encriptados para la coincidencia de clientes&#8230;) y con las acciones de conversi\u00f3n que importan a los anunciantes (es decir, las transacciones, los clientes potenciales) y su valor correspondiente (para permitir que Smart bidding optimice el valor de la conversi\u00f3n si es relevante). Haz un esfuerzo en la optimizaci\u00f3n de los activos creativos (im\u00e1genes, v\u00eddeos&#8230;) y de las landing pages (mobile, carga r\u00e1pida, contenido relevante). Ser\u00e1 necesaria una cierta cantidad de tiempo y presupuesto, ya que una campa\u00f1a de pujas inteligentes pasa por una fase de aprendizaje. Cuantas m\u00e1s conversiones genere, m\u00e1s corto ser\u00e1 el per\u00edodo de aprendizaje. Espera al menos 2 semanas para empezar a ver resultados con tu campa\u00f1a de smart bidding.<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>D\u00e9borah de nuestro equipo de DV Adtech <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adquisici\u00f3n de usuarios y estrategia de crecimiento global de Digital Virgo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro equipo de <a href=\"http:\/\/dv-adtech.com\">DV Adtech <\/a>se especializa en Google, Social Media y estrategias de publicidad program\u00e1tica y ya ha construido muchas campa\u00f1as de marketing exitosas para nuestros clientes dentro del ecosistema de las telecomunicaciones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DV AdTech nos ayuda a fortalecer nuestras estrategias de pago para lograr resultados m\u00e1s efectivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La interconexi\u00f3n de nuestra experiencia en Pago, Monetizaci\u00f3n y Marketing nos permite impulsar el crecimiento del negocio de nuestros clientes principales, Operadores de Telecomunicaciones y Merchants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el fin de promover los servicios y plataformas que creamos para operadores m\u00f3viles y creadores de contenido, nuestro equipo de DV Adtech gestiona m\u00e1s de 100 millones de euros en compra de medios cada a\u00f1o. La adquisici\u00f3n de usuarios es una palanca esencial para generar ingresos e incrementar la base de usuarios. <\/p>\n<p>En general, es una parte importante de nuestra oferta basada en una estrategia global compuesta por Telecom Payment, Monetizaci\u00f3n y Marketing.<br \/>\nNuestra adquisici\u00f3n pasa por varios niveles en los que realizamos campa\u00f1as: Facebook, Google, Program\u00e1tica, Afiliados&#8230; Pero hoy destacamos nuestra experiencia en Google Smart Bidding y su capacidad para ajustar la puja de los diferentes anuncios.<\/p>\n","protected":false},"author":5,"featured_media":54944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-54978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce m\u00e1s sobre nuestra estrategia de adquisici\u00f3n - Smart Bidding &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/smart-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce m\u00e1s sobre nuestra estrategia de adquisici\u00f3n - Smart Bidding &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Con el fin de promover los servicios y plataformas que creamos para operadores m\u00f3viles y creadores de contenido, nuestro equipo de DV Adtech gestiona m\u00e1s de 100 millones de euros en compra de medios cada a\u00f1o. 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