{"id":54518,"date":"2020-11-10T12:40:18","date_gmt":"2020-11-10T11:40:18","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/rcs-dv-live\/"},"modified":"2020-11-10T16:24:26","modified_gmt":"2020-11-10T14:24:26","slug":"rcs-dv-live","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/rcs-dv-live\/","title":{"rendered":"El Grupo Digital Virgo se posiciona en el entorno RCS a trav\u00e9s de su soluci\u00f3n DV Live"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El sistema RCS (Rich Communication System) permite enviar y recibir mensajes SMS que contienen archivos multimedia y chatbots. Esto permite ofrecer una experiencia de conversaci\u00f3n a trav\u00e9s del m\u00f3vil que antes era exclusiva de aplicaciones de mensajer\u00eda como Messenger. Al ofrecer las mismas opciones funcionales (push and pull) que el cl\u00e1sico SMS, el sistema RCS tiene todas las ventajas de una herramienta capaz de optimizar el engagement de un p\u00fablico objetivo. <\/p>\n\n<p class=\"wp-block-paragraph\">Tras las campa\u00f1as anteriores, los comentarios son muy positivos: la experiencia del usuario es m\u00e1s inclusiva y, por lo tanto, m\u00e1s divertida, y el mensaje recibido se convierte en interactivo, lo que da lugar a una tasa de compromiso m\u00e1s elevada que la de los SMS.<\/p>\n\n<p class=\"wp-block-paragraph\">M\u00e1s informaci\u00f3n sobre la soluci\u00f3n DV Live <a href=\"https:\/\/www.dv-live.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Virgo est\u00e1 abriendo nuevos caminos desplegando las primeras campa\u00f1as de RCS con sus partners a trav\u00e9s de su soluci\u00f3n de interactividad, DV Live. Este despliegue es el resultado de una asociaci\u00f3n entre Google, Digital Virgo y los operadores. <\/p>\n","protected":false},"author":5,"featured_media":54458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-54518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Grupo Digital Virgo se posiciona en el entorno RCS a trav\u00e9s de su soluci\u00f3n DV Live &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/rcs-dv-live\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Grupo Digital Virgo se posiciona en el entorno RCS a trav\u00e9s de su soluci\u00f3n DV Live &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Digital Virgo est\u00e1 abriendo nuevos caminos desplegando las primeras campa\u00f1as de RCS con sus partners a trav\u00e9s de su soluci\u00f3n de interactividad, DV Live. Este despliegue es el resultado de una asociaci\u00f3n entre Google, Digital Virgo y los operadores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/es\/rcs-dv-live\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T11:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-10T14:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-pp.digitalvirgo.com\/wp-content\/uploads\/2020\/11\/DV-Live_rcs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Communication Digital Virgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication Digital Virgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/rcs-dv-live\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/rcs-dv-live\\\/\"},\"author\":{\"name\":\"Communication Digital Virgo\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\"},\"headline\":\"El Grupo Digital Virgo se posiciona en el entorno RCS a trav\u00e9s de su soluci\u00f3n DV Live\",\"datePublished\":\"2020-11-10T11:40:18+00:00\",\"dateModified\":\"2020-11-10T14:24:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/rcs-dv-live\\\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/rcs-dv-live\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/DV-Live_rcs.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/rcs-dv-live\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/rcs-dv-live\\\/\",\"name\":\"El Grupo Digital Virgo se posiciona en el entorno RCS a trav\u00e9s de su soluci\u00f3n DV Live &#8226; 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