{"id":53639,"date":"2020-10-29T10:50:22","date_gmt":"2020-10-29T09:50:22","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=53639"},"modified":"2020-10-29T10:52:20","modified_gmt":"2020-10-29T08:52:20","slug":"label-play-two","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/label-play-two\/","title":{"rendered":"El sello independiente PLAY TWO crea un v\u00ednculo entre el artista YUZMV y sus seguidores"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tras el \u00e9xito de <a href=\"https:\/\/www.digitalvirgo.com\/fr\/interactive-solution-dedicated-to-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">la primera operaci\u00f3n<\/a> del verano pasado, el sello PLAY TWO quiso renovar la soluci\u00f3n que hab\u00eda funcionado tan bien antes, para el lanzamiento del \u00faltimo single del rapero franc\u00e9s YUZMV.<\/p>\n\n<p class=\"wp-block-paragraph\">Durante la misma, llamando a un n\u00famero geogr\u00e1fico (coste de una llamada local), los fans pod\u00edan acceder en exclusiva a 30 segundos del nuevo single del artista. Esta vez, la operaci\u00f3n ha consistido en un concurso para promocionar el lanzamiento de \u00ab6side\u00bb, el nuevo EP de YUZMV, y as\u00ed premiar a sus fans.<\/p>\n\n<p class=\"wp-block-paragraph\">El concepto sigue siendo el mismo: llamar a un n\u00famero por el precio de una llamada local, e intentar ganar un \u00e1lbum firmado de YUZMV. La promoci\u00f3n del concurso se ha realizado en la cuenta de Instagram del artista, con el fin de dirigirse a su principal p\u00fablico y agradecer a sus seguidores su fidelidad ofreci\u00e9ndoles un \u00e1lbum firmado.<\/p>\n\n<h3 class=\"wp-block-heading\">Una herramienta de audio que te acerca al artista<\/h3>\n\n<p class=\"wp-block-paragraph\">El usuario llama a un n\u00famero geogr\u00e1fico (precio de una llamada local) y recibe directamente un mensaje de YUZMV invit\u00e1ndole a dejar su informaci\u00f3n de contacto si desea validar su participaci\u00f3n, as\u00ed como un mensaje de voz dirigido al artista.<\/p>\n\n<h3 class=\"wp-block-heading\">Una estrategia de comunicaci\u00f3n efectiva <\/h3>\n\n<p class=\"wp-block-paragraph\">El dispositivo se instal\u00f3 s\u00f3lo unos d\u00edas antes del lanzamiento del EP, permitiendo crear ruido alrededor de la noticia: un post de Instagram y una historia en Instagram con una imagen del n\u00famero de tel\u00e9fono, permitieron alertar a los fans sobre el concurso. <br\/>Los resultados fueron muy positivos: casi 15.000 \u00ablikes\u00bb y cientos de comentarios sobre la publicaci\u00f3n del artista Instagram, miles de llamadas y m\u00e1s del 50% de las mismas dejaron su informaci\u00f3n de contacto.<br\/>Adem\u00e1s, tambi\u00e9n se envi\u00f3 un SMS push a la base de datos de contactos recogida durante la operaci\u00f3n anterior de este verano.<\/p>\n\n<h3 class=\"wp-block-heading\">Apoyo 360\u00b0 de Digital Virgo<\/h3>\n\n<p class=\"wp-block-paragraph\">Como parte de esta operaci\u00f3n, Digital Virgo ha puesto toda su experiencia t\u00e9cnica y de marketing a disposici\u00f3n de PLAY TWO:<\/p>\n\n<p class=\"wp-block-paragraph\">-Servicio t\u00e9cnico de audio, proporcionando el n\u00famero geogr\u00e1fico<br\/>\u2022 Env\u00edo de un SMS push el d\u00eda del lanzamiento para avisar a los fans que participaron en la primera operaci\u00f3n (base de contactos opt-in en Francia y a nivel internacional, con un enlace URL para escuchar y descargar el single)<br\/>\u2022 Recomendaci\u00f3n sobre la comunicaci\u00f3n de esta acci\u00f3n promocional<br\/>\u2022 Creaci\u00f3n del servidor de voz interactivo<br\/>\u2022 Monitorizaci\u00f3n y an\u00e1lisis del tr\u00e1fico<br\/>\u2022 Recomendaciones para la presentaci\u00f3n de informes y la optimizaci\u00f3n<\/p>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"474\" src=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/10\/picture1-1.jpg\" alt=\"\" class=\"wp-image-53621\" srcset=\"https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/10\/picture1-1.jpg 638w, https:\/\/www.digitalvirgo.com\/wp-content\/uploads\/2020\/10\/picture1-1-300x223.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><figcaption>Post en Instagram con los detalles del concurso (en franc\u00e9s) <\/figcaption><\/figure>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Virgo contin\u00faa su colaboraci\u00f3n con el sello independiente PLAY TWO y organiza un innovador concurso para el lanzamiento del nuevo single de YUZMV &#8211; \u00ab6side\u00bb.<\/p>\n","protected":false},"author":5,"featured_media":53648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-53639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El sello independiente PLAY TWO crea un v\u00ednculo entre el artista YUZMV y sus seguidores &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/label-play-two\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El sello independiente PLAY TWO crea un v\u00ednculo entre el artista YUZMV y sus seguidores &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Digital Virgo contin\u00faa su colaboraci\u00f3n con el sello independiente PLAY TWO y organiza un innovador concurso para el lanzamiento del nuevo single de YUZMV - &quot;6side&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/es\/label-play-two\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T09:50:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-pp.digitalvirgo.com\/wp-content\/uploads\/2020\/10\/Play-two-with-DV-Live.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Communication Digital Virgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication Digital Virgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/label-play-two\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/label-play-two\\\/\"},\"author\":{\"name\":\"Communication Digital Virgo\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\"},\"headline\":\"El sello independiente PLAY TWO crea un v\u00ednculo entre el artista YUZMV y sus seguidores\",\"datePublished\":\"2020-10-29T09:50:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/label-play-two\\\/\"},\"wordCount\":469,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/label-play-two\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Play-two-with-DV-Live.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/label-play-two\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/label-play-two\\\/\",\"name\":\"El sello independiente PLAY TWO crea un v\u00ednculo entre el artista YUZMV y sus seguidores &#8226; 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