{"id":52041,"date":"2020-10-02T11:21:05","date_gmt":"2020-10-02T10:21:05","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=52041"},"modified":"2021-11-16T15:22:10","modified_gmt":"2021-11-16T14:22:10","slug":"looker-and-digital-virgo","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/looker-and-digital-virgo\/","title":{"rendered":"Democratiza el acceso a los datos con Looker y Digital Virgo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Presencia en m\u00e1s de 25 pa\u00edses<\/strong><\/h2>\n\n<p>Hoy en d\u00eda, Digital Virgo tiene m\u00e1s de 25 oficinas en todo el mundo, opera en m\u00e1s de 40 pa\u00edses, cuenta con 850 empleados y una facturaci\u00f3n anual de 270 millones de euros. Con 5.000 millones de transacciones y 100.000 millones de l\u00edneas de datos, nuestro equipo est\u00e1 constantemente buscando la manera de sacar el m\u00e1ximo partido de todos los datos adquiridos.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Google Analytics 360 + Looker<\/strong><\/h2>\n\n<p>La introducci\u00f3n de Google Analytics ha supuesto un importante hito para Digital Virgo. Nos ha ayudado a recopilar datos muy espec\u00edficos para nuestras operaciones comerciales (Telecom Payment \/ Monetizaci\u00f3n). Tambi\u00e9n necesit\u00e1bamos integrar la plataforma de marketing de Google para explotar nuestra audiencia publicitaria. Pero con la interfaz de Google Analytics era dif\u00edcil conseguir acceso abierto y llevar todos estos datos a todos los equipos internamente. La soluci\u00f3n consisti\u00f3 en incorporar la plataforma Looker para explotar los datos de forma m\u00e1s eficiente. <\/p>\n\n<p>El resultado: En cuesti\u00f3n de d\u00edas, fuimos capaces de construir un Explore reuniendo nuestros 40 conjuntos de datos de Google Analytics en BigQuery gracias al Looker Block existente. Algunos meses m\u00e1s tarde, conseguimos tener todas nuestras fuentes de datos modeladas en Looker y casi 100 usuarios explorando cada semana.<strong><br\/><\/strong><br\/>Accede al webinar completo (v\u00eddeo en franc\u00e9s): <a href=\"https:\/\/info.looker.com\/webinars\/democratisation-de-lacces-aux-donnees-avec-looker-et-digital-virgo?utm_term=emea&amp;utm_campaign=BDPAI_2020&amp;utm_content=140676315&amp;utm_medium=social&amp;utm_source=facebook&amp;hss_channel=fbp-239299416134329\" target=\"_blank\" rel=\"noopener noreferrer\">Haz clic aqu\u00ed para visitar la p\u00e1gina original en info.looker.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anthony Gianastasio, nuestro responsable de Anal\u00edtica, comparte c\u00f3mo Digital Virgo est\u00e1 manejando los datos con la plataforma Looker. <\/p>\n","protected":false},"author":5,"featured_media":51830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-52041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Democratiza el acceso a los datos con Looker y Digital Virgo &#8226; 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