﻿{"id":46045,"date":"2020-07-03T14:17:42","date_gmt":"2020-07-03T13:17:42","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=46045"},"modified":"2020-07-23T19:15:37","modified_gmt":"2020-07-23T17:15:37","slug":"bodeboca-acquisition-campaigns-during-the-lockdown","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/bodeboca-acquisition-campaigns-during-the-lockdown\/","title":{"rendered":"C\u00f3mo las campa\u00f1as de adquisici\u00f3n de Bodeboca han mejorado durante el confinamiento"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><cite>Addict Mobile has given us more qualification than we expected on our campaigns, enabling us to achieve our growth targets. Their responsiveness, industry knowledge and creative production studio are key to managing this vital lever in our business. Guadalupe Asensio \u2013 Head of marketing \u2013 Bodeboca With more than [\u2026]<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.addict-mobile.com\/how-did-the-bodeboca-acquisition-campaigns-outperformed-during-the-lockdown\/\" target=\"_blank\" rel=\"noopener noreferrer\">Haz clic aqu\u00ed para leer el art\u00edculo completo en www.addict-mobile.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Addict Mobile, la marca del Grupo dedicada al ecosistema de aplicaciones m\u00f3viles, ha compartido un caso de \u00e9xito sobre adquisici\u00f3n de usuarios durante la cuarentena. La App de Bodeboca, su cliente dedicado al mundo del vino, mantuvo un ROI positivo, gan\u00f3 30 puntos en el ranking de iOS y aument\u00f3 el n\u00famero de compras efectivas en el d\u00eda de la instalaci\u00f3n. \u00bfQuieres saber c\u00f3mo nuestros equipos lograron estos excelentes resultados? \u00a1Lee el art\u00edculo completo!<\/p>\n","protected":false},"author":5,"featured_media":48598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-46045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo las campa\u00f1as de adquisici\u00f3n de Bodeboca han mejorado durante el confinamiento &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/bodeboca-acquisition-campaigns-during-the-lockdown\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo las campa\u00f1as de adquisici\u00f3n de Bodeboca han mejorado durante el confinamiento &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Addict Mobile, la marca del Grupo dedicada al ecosistema de aplicaciones m\u00f3viles, ha compartido un caso de \u00e9xito sobre adquisici\u00f3n de usuarios durante la cuarentena. La App de Bodeboca, su cliente dedicado al mundo del vino, mantuvo un ROI positivo, gan\u00f3 30 puntos en el ranking de iOS y aument\u00f3 el n\u00famero de compras efectivas en el d\u00eda de la instalaci\u00f3n. \u00bfQuieres saber c\u00f3mo nuestros equipos lograron estos excelentes resultados? \u00a1Lee el art\u00edculo completo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalvirgo.com\/es\/bodeboca-acquisition-campaigns-during-the-lockdown\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Virgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalvirgo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-03T13:17:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T17:15:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-pp.digitalvirgo.com\/wp-content\/uploads\/2020\/07\/business-case-bodeboca.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Communication Digital Virgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:site\" content=\"@DigitalVirgo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication Digital Virgo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/bodeboca-acquisition-campaigns-during-the-lockdown\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/bodeboca-acquisition-campaigns-during-the-lockdown\\\/\"},\"author\":{\"name\":\"Communication Digital Virgo\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/#\\\/schema\\\/person\\\/25e6157a0ba213e1752af3e92395964b\"},\"headline\":\"C\u00f3mo las campa\u00f1as de adquisici\u00f3n de Bodeboca han mejorado durante el confinamiento\",\"datePublished\":\"2020-07-03T13:17:42+00:00\",\"dateModified\":\"2020-07-23T17:15:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/bodeboca-acquisition-campaigns-during-the-lockdown\\\/\"},\"wordCount\":75,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/bodeboca-acquisition-campaigns-during-the-lockdown\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalvirgo.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/business-case-bodeboca.jpeg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/bodeboca-acquisition-campaigns-during-the-lockdown\\\/\",\"url\":\"https:\\\/\\\/www.digitalvirgo.com\\\/es\\\/bodeboca-acquisition-campaigns-during-the-lockdown\\\/\",\"name\":\"C\u00f3mo las campa\u00f1as de adquisici\u00f3n de Bodeboca han mejorado durante el confinamiento &#8226; 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