{"id":45939,"date":"2020-07-01T16:32:04","date_gmt":"2020-07-01T15:32:04","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=45939"},"modified":"2021-11-16T15:28:18","modified_gmt":"2021-11-16T14:28:18","slug":"advantages-data-stack-infrastructure","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/advantages-data-stack-infrastructure\/","title":{"rendered":"Cinco Ventajas de la Infraestructura de un Stack de Datos Moderno"},"content":{"rendered":"\n

Una Compa\u00f1\u00eda Centrada en los Datos<\/h2>\n\n

El universo de datos de Digital Virgo est\u00e1 formado por mas de 100 mil millones de l\u00edneas de datos procedentes de 35.000 campa\u00f1as de marketing, 100 millones de \u20ac en compra de medios, m\u00e1s de 1000 cuentas de publicidad, 5 mil millones de transacciones y 12 mil millones de interacciones con usuarios finales cada a\u00f1o. <\/p>\n\n

Es esencial organizar esta gran cantidad de datos para ayudar a nuestros equipos en la optimizaci\u00f3n de nuestras soluciones de Pago, Monetizaci\u00f3n y Marketing. Para implementar este Stack de Datos Moderno hemos trabajado con tres reconocidos expertos : Fivetran<\/a>, Snowflake<\/a> y Looker<\/a>. <\/p>\n\n

5 Ventajas de Nuestro Stack de Datos Moderno<\/h2>\n\n

Fivetran, Snowflake y Looker nos propusieron una infraestructura de Stack de Datos Moderno que integra 5 grandes ventajas para los equipos de Digital Virgo :<\/p>\n\n

  1. Facilita el intercambio<\/strong> de datos entre distintos equipos y compa\u00f1\u00edas.<\/li><\/ol>\n\n

    <\/p>\n\n

    1. Permite a cada divisi\u00f3n de Digital Virgo acceder a los mismos datos, proporcionando una \u00ab \u00fanica fuente de verdad \u00bb en todo el Grupo.<\/strong><\/li><\/ol>\n\n

      <\/p>\n\n

      1. Garantiza que nuestros equipos de Marketing, Social Media y Producto puedan acceder a todos los datos para apoyar el rendimiento y los resultados.<\/strong><\/li><\/ol>\n\n

        <\/p>\n\n

        1. Proporciona datos precisos sobre nuestras fuentes de publicidad<\/strong>, dando una respuesta a 35 000 anuncios en dos lugares centrales: Tableau para datos de BI, Looker para datos tiempo real y exploraci\u00f3n de autoservicio.<\/li><\/ol>\n\n

          <\/p>\n\n

          1. Abre nuevos caminos para mejorar nuestras estrategias de adquisici\u00f3n y marketing<\/strong> y nos da la oportunidad de decodificar nuevas funcionalidades de los anuncios.<\/li><\/ol>\n\n

            <\/p>\n\n

            M\u00e1s sobre la S\u00faper Data Stack de Digital Virgo<\/h2>\n\n

            Para aquellos que hablan espa\u00f1ol: Si est\u00e1s interesado en saber m\u00e1s sobre el Stack de Datos Moderno de Digital Virgo, inscr\u00edbete en el webinar que tendr\u00e1 lugar el 2 de julio a las 10h, en el que podr\u00e1s hacer todas tus preguntas a Luis Vicedo, CTO del Grupo y a Lucas D\u00edaz, Responsable de Anal\u00edtica en el Sur de Europa y LATAM.<\/strong> <\/p>\n\n

            <\/p>\n\n

            \n
            INSCRIBIRSE AL WEBINAR<\/a><\/div>\n<\/div>\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            En este art\u00edculo aprender\u00e1s c\u00f3mo Digital Virgo organiza m\u00e1s de 100 mil millones de l\u00edneas de datos, con el obetivo de apoyar el rendimiento de sus soluciones de pago, Monetizaci\u00f3n y Marketing. Descubre las ventajas de nuestro Stack de Datos Moderno creado de la mano de Fivetran, Snowflake y Looker.<\/p>\n","protected":false},"author":5,"featured_media":45921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-45939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nCinco Ventajas de la Infraestructura de un Stack de Datos Moderno • Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/advantages-data-stack-infrastructure\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco Ventajas de la Infraestructura de un Stack de Datos Moderno • Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo aprender\u00e1s c\u00f3mo Digital Virgo organiza m\u00e1s de 100 mil millones de l\u00edneas de datos, con el obetivo de apoyar el rendimiento de sus soluciones de pago, Monetizaci\u00f3n y Marketing. 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