﻿{"id":44123,"date":"2020-05-20T11:29:04","date_gmt":"2020-05-20T10:29:04","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?p=44123"},"modified":"2021-12-29T08:44:19","modified_gmt":"2021-12-29T07:44:19","slug":"mma-annual-barometer","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/mma-annual-barometer\/","title":{"rendered":"Infographic of Mobile Marketing in France 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mmaf.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MMA <\/a>(Mobile Marketing Association) published the Annual Barometer of Mobile Marketing in France, which provides marketing professionals with unified figures on a fast-growing sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.addict-mobile.com\/?lang=fr\" target=\"_blank\">Addict Mobile<\/a>, our expert in Digital Marketing, has been highlighted in MMA Infographic. This brand is based on high performance Digital Marketing tools, providing efficient levers focused on ROI and Smart Data for different sectors outside the Telecom Ecosystem.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the MMA Infographic, Addict Mobile identified a significant 30% growth of French average CPI (Cost-Per-Installation) based on 35,000 Facebook ad campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more to find out about the rising demand of mobile as an email support and SMS as a means of communication for brands. \ud83c\uddeb\ud83c\uddf7 Infographic is in French \ud83c\uddeb\ud83c\uddf7 .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mmaf.fr\/wp-content\/uploads\/2020\/05\/Infographie-Barometre-annuel-2020-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to view original web page at www.mmaf.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Addict Mobile, the Group\u2019s brand dedicated to mobile app user acquisition, took part in the 2020 Annual Mobile Marketing Barometer published by MMA. It consolidates the usage data on the mobile, its interfaces, messaging, advertising and mobile commerce.   <\/p>\n","protected":false},"author":5,"featured_media":44137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-44123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic of Mobile Marketing in France 2020 &#8226; Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/mma-annual-barometer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic of Mobile Marketing in France 2020 &#8226; Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Addict Mobile, the Group\u2019s brand dedicated to mobile app user acquisition, took part in the 2020 Annual Mobile Marketing Barometer published by MMA. 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