{"id":43762,"date":"2020-05-07T10:20:25","date_gmt":"2020-05-07T09:20:25","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/a-strong-data-stack-to-support-the-performance\/"},"modified":"2021-11-16T15:26:37","modified_gmt":"2021-11-16T14:26:37","slug":"a-strong-data-stack-to-support-the-performance","status":"publish","type":"post","link":"https:\/\/www.digitalvirgo.com\/es\/a-strong-data-stack-to-support-the-performance\/","title":{"rendered":"Una s\u00f3lida Data Stack para asegurar el rendimiento"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es esencial tener una s\u00f3lida Infraestructura de Datos?<\/h2>\n\n<p class=\"wp-block-paragraph\">El mundo de datos de Digital Virgo est\u00e1 compuesto por m\u00e1s de 100 mil millones de l\u00edneas de datos procedentes de 35000 campa\u00f1as de marketing, 80 millones de \u20ac en compra de medios, m\u00e1s de 1000 cuentas de publicidad, 05 mil millones de transacciones y 12 mil millones de interacciones con usuarios finales&#8230;<\/p>\n\n<p class=\"wp-block-paragraph\">Es esencial organizar esta gran cantidad de datos para ayudar a nuestros equipos a optimizar nuestras soluciones de pago, monetizaci\u00f3n y marketing. Para crear esta potente Data Stack hemos elegido trabajar con reconocidos expertos: <a href=\"https:\/\/fivetran.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fivetran<\/a>, <a href=\"https:\/\/www.snowflake.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a> y <a href=\"https:\/\/looker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Looker<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Data Stack: una innovadora infraestructura de datos<\/h2>\n\n<p class=\"wp-block-paragraph\">Fivetran, Snowflake y Looker nos han propuesto una innovadora infraestructura de datos que facilita el intercambio de datos entre diferentes compa\u00f1\u00edas.<\/p>\n\n<p class=\"wp-block-paragraph\">Gracias a ELT (a diferencia de ETL), los datos en bruto son cargados primero por Fivetran en Snowflake y son directamente utilizables en Looker con un m\u00ednimo retardo.<\/p>\n\n<p class=\"wp-block-paragraph\">El hecho de que todas las divisiones de Digital Virgo tengan acceso a los mismos datos, proporciona una \u00ab\u00fanica fuente de verdad\u00bb en el Grupo. Los equipos de Marketing, Social Media o Producto pueden consultar todos los datos para apoyar el rendimiento.<\/p>\n\n<h2 class=\"wp-block-heading\">Configuraci\u00f3n de datos<\/h2>\n\n<p class=\"wp-block-paragraph\">Estas nuevas herramientas de datos permiten a nuestros equipos obtener datos muy r\u00e1pidos y precisos sobre nuestras fuentes de publicidad, dando una respuesta de 35.000 anuncios en dos puntos centrales: Tableau para BI instant\u00e1nea, Looker para tiempo real y exploraci\u00f3n de autoservicio.<\/p>\n\n<p class=\"wp-block-paragraph\">La combinaci\u00f3n de la tecnolog\u00eda de datos de Fivetran \u00aba la carta\u00bb con Looker y Snowflake, abre nuevas oportunidades y perspectivas para mejorar nuestras estrategias de adquisici\u00f3n y comercializaci\u00f3n y nos da la posibilidad de decodificar ciertas funcionalidades de los anuncios.<\/p>\n\n<p class=\"wp-block-paragraph\">Digital Virgo tiene una gran presencia en Google, y gracias a la calidad de los datos, nuestros equipos pueden analizar los anuncios de la manera m\u00e1s precisa. Para Digital Virgo, esto supone un incremento en la agilidad para responder a todas las necesidades de Merchants y Operadores.<\/p>\n\n<p class=\"wp-block-paragraph\">(Para nuestros lectores franceses) Si quieres saber m\u00e1s, inscr\u00edbete en el seminario web que tendr\u00e1 lugar el 7 de mayo con nuestro Director de Analytics, Anthony Gianastasio<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/get.fivetran.com\/wbn-live-call-customer-digital-virgo_fr.html?utm_source=snowflake&amp;utm_medium=webinar&amp;utm_campaign=live-customer-reference-call-digital-virgo&amp;utm_content=\" target=\"_blank\" rel=\"noreferrer noopener\">Suscribirme al Webinar<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo descubrir\u00e1s c\u00f3mo Digital Virgo ha creado su avanzada Data Stack 100% Cloud, con Fivetran, Snowflake and Looker. <\/p>\n","protected":false},"author":1,"featured_media":43751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-43762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una s\u00f3lida Data Stack para asegurar el rendimiento &#8226; 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