{"id":117679,"date":"2025-12-24T10:00:00","date_gmt":"2025-12-24T09:00:00","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?post_type=newsroom&#038;p=117679"},"modified":"2025-12-23T16:40:09","modified_gmt":"2025-12-23T15:40:09","slug":"digital-virgo-y-trace-urban-lanzan-un-concurso-exclusivo-para-asistir-al-festival-we-love-eya-en-benin","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/es\/newsroom\/digital-virgo-y-trace-urban-lanzan-un-concurso-exclusivo-para-asistir-al-festival-we-love-eya-en-benin\/","title":{"rendered":"Digital Virgo y Trace Urban lanzan un concurso exclusivo para asistir al festival We Love Eya en Ben\u00edn"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Un sencillo quiz y participaci\u00f3n a trav\u00e9s de SMS.<\/h2>\n\n<p>Para participar, se invita a los espectadores a participar en un concurso interactivo y a inscribirse en el concurso enviando la palabra clave <a href=\"https:\/\/trace.plus\/en\/app\/\"><b>TRACE<\/b><\/a> por SMS al n\u00famero corto correspondiente a su pa\u00eds y operador de telefon\u00eda m\u00f3vil:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Camer\u00fan<\/b>: env\u00eda <strong>TRACE al 8139<\/strong><\/li>\n\n\n\n<li><b><strong>Costa de Marfil<\/strong><\/b><br\/><br\/>\u2022 <b>Orange<\/b>: env\u00ede <b>TRACE al 7776<\/b><br\/><br\/><strong>\u2022 MTN:<\/strong> env\u00ede <b>TRACE al 475<\/b><\/li>\n<\/ul>\n\n<p>Cada participaci\u00f3n v\u00e1lida da a los participantes la oportunidad de ganar una <a href=\"https:\/\/www.weloveyafestival.com\/\"><b>experiencia cultural \u00fanica<\/b><\/a>, que incluye un viaje para dos personas y acceso a uno de los festivales de m\u00fasica y cultura m\u00e1s esperados de la regi\u00f3n.<\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe title=\"SpotTV_Jeu_SMS_WeLovEya_Benin_16_9_NoScott\" src=\"https:\/\/player.vimeo.com\/video\/1148953278?h=bdd5b2dae8&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\r\n<\/div><\/figure><br>\n\n<h2 class=\"wp-block-heading\">Aprovechar la interactividad para impulsar la participaci\u00f3n de la audiencia.<\/h2>\n\n<p>Esta iniciativa refleja el papel cada vez m\u00e1s importante de <b>los formatos interactivos, como los SMS y los concursos<\/b>, en el ecosistema medi\u00e1tico actual. Al fomentar la participaci\u00f3n en tiempo real, estas soluciones convierten a los espectadores en participantes activos, refuerzan el compromiso y fomentan conexiones m\u00e1s profundas entre las marcas medi\u00e1ticas y sus audiencias. <a href=\"https:\/\/www.digitalvirgo.com\/es\/blog\/2025-key-moments-to-boost-audience-engagement-and-monetization\/\">Las campa\u00f1as interactivas<\/a> como esta siguen demostrando su eficacia a la hora de maximizar la participaci\u00f3n de la audiencia y mejorar la experiencia medi\u00e1tica en general.<\/p>\n\n<p>Los formatos interactivos, como los concursos por SMS, han demostrado ser herramientas muy eficaces para maximizar la participaci\u00f3n, fomentar la fidelidad y mejorar la experiencia visual general. Para las emisoras y los socios de contenido, tambi\u00e9n representan una forma eficaz de alinear el entretenimiento, la interacci\u00f3n con la audiencia y las estrategias de monetizaci\u00f3n.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Virgo, en colaboraci\u00f3n con Trace Urban, anuncia el lanzamiento de un concurso exclusivo para la audiencia que ofrece a los espectadores la oportunidad de ganar un viaje para dos personas a Ben\u00edn para asistir al pr\u00f3ximo festival We Love Eya, que tendr\u00e1 lugar del 27 al 28 de diciembre. El concurso est\u00e1 abierto a los espectadores de Trace Urban en Costa de Marfil y Camer\u00fan y tiene como objetivo impulsar la interacci\u00f3n de la audiencia a trav\u00e9s de un mecanismo atractivo e interactivo.<\/p>\n","protected":false},"featured_media":117677,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[102],"tags":[724,742,726],"class_list":["post-117679","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-noticias","tag-africa-es","tag-dv-live-es","tag-monetizacion-de-audiencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Virgo y Trace Urban ofrecen un viaje al festival We Love Eya<\/title>\n<meta name=\"description\" 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