{"id":113987,"date":"2025-06-03T16:13:44","date_gmt":"2025-06-03T15:13:44","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/newsroom\/when-the-moment-is-big-make-the-audience-interaction-bigger\/"},"modified":"2025-06-06T10:54:58","modified_gmt":"2025-06-06T09:54:58","slug":"cuando-el-momento-grande-haz-interaccion-con-publico-sea-mayor","status":"publish","type":"newsroom","link":"https:\/\/www.digitalvirgo.com\/es\/newsroom\/cuando-el-momento-grande-haz-interaccion-con-publico-sea-mayor\/","title":{"rendered":"Cuando el Momento es Grande, Haz Que la Interacci\u00f3n con el P\u00fablico Sea Mayor"},"content":{"rendered":"\n

El s\u00e1bado 31 de mayo, todos los ojos estaban puestos en la final de la Liga de Campeones de la UEFA, uno de los acontecimientos m\u00e1s vistos del a\u00f1o. En el canal de televisi\u00f3n franc\u00e9s M6, 8,67 millones de espectadores sintonizaron en directo. Y mientras el PSG hac\u00eda historia<\/strong>, la audiencia ten\u00eda su propio reto… \u00a1con 100.000 euros en juego! <\/p>\n\n

A trav\u00e9s de DV LIVE, nuestra plataforma de participaci\u00f3n, Digital Virgo impuls\u00f3 una campa\u00f1a de interactividad a gran escala durante la emisi\u00f3n final.<\/p>\n\n

\ud83d\udcf2 3 juegos SMS en directo<\/strong><\/p>\n\n

\ud83c\udfc6 1 gran sorteo tras el pitido final<\/strong><\/p>\n\n

\ud83d\udcfa Millones de espectadores convertidos en participantes en directo<\/strong><\/p>\n\n

Y eso no es todo. La emoci\u00f3n de la final se extendi\u00f3 mucho m\u00e1s all\u00e1 de las fronteras europeas. En Abiy\u00e1n, se puso en marcha una segunda operaci\u00f3n DV LIVE, que dio a los aficionados marfile\u00f1os la oportunidad de ganar 500.000 FCFA mediante votaciones por SMS. La misma energ\u00eda, la misma pasi\u00f3n, adaptada al p\u00fablico local. <\/p>\n\n

Una vez m\u00e1s, demostramos que los grandes acontecimientos deportivos son algo m\u00e1s que entretenimiento: son momentos de gran potencial para crear interacci\u00f3n en tiempo real e impulsar la participaci\u00f3n masiva de la audiencia.<\/p>\n\n

\u00bfPor Qu\u00e9 Funcion\u00f3 Tan Bien?<\/strong><\/h2>\n\n

\ud83c\udfaf La final de la Liga de Campeones reuni\u00f3 a la gente en torno a una experiencia emocional compartida<\/p>\n\n

\ud83d\udcf1 La campa\u00f1a impuls\u00f3 el uso de la segunda pantalla y la participaci\u00f3n multiplataforma<\/p>\n\n

\ud83d\udca5 El contexto era perfecto para una monetizaci\u00f3n impactante y la conversi\u00f3n de la audiencia<\/p>\n\n

DV LIVE<\/strong> es la plataforma de participaci\u00f3n multicanal de Digital Virgo, dise\u00f1ada para ayudar a los medios de comunicaci\u00f3n a transformar las retransmisiones en directo en experiencias interactivas a escala. Desde juegos y encuestas hasta dedicatorias y sorteos, DV LIVE ayuda a crear conexiones m\u00e1s profundas y un valor real tanto para los medios como para sus audiencias. <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Para aumentar la participaci\u00f3n durante la final de la Liga de Campeones de la UEFA, Digital Virgo activ\u00f3 DV LIVE en M6, convirtiendo a 8,67 millones de espectadores en participantes a trav\u00e9s de juegos por SMS y un sorteo de 100.000 euros. Una segunda activaci\u00f3n en Abiy\u00e1n llev\u00f3 la misma experiencia interactiva al p\u00fablico local. <\/p>\n","protected":false},"featured_media":113691,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[102],"tags":[742,726],"class_list":["post-113987","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-noticias","tag-dv-live-es","tag-monetizacion-de-audiencias"],"acf":[],"yoast_head":"\nCuando el Momento es Grande, Haz Que la Interacci\u00f3n con el P\u00fablico Sea Mayor • Digital Virgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalvirgo.com\/es\/newsroom\/cuando-el-momento-grande-haz-interaccion-con-publico-sea-mayor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando el Momento es Grande, Haz Que la Interacci\u00f3n con el P\u00fablico Sea Mayor • Digital Virgo\" \/>\n<meta property=\"og:description\" content=\"Para aumentar la participaci\u00f3n durante la final de la Liga de Campeones de la UEFA, Digital Virgo activ\u00f3 DV LIVE en M6, convirtiendo a 8,67 millones de espectadores en participantes a trav\u00e9s de juegos por SMS y un sorteo de 100.000 euros. 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