{"id":118974,"date":"2026-05-27T17:23:56","date_gmt":"2026-05-27T16:23:56","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/?post_type=blog&p=118974"},"modified":"2026-05-28T16:54:10","modified_gmt":"2026-05-28T15:54:10","slug":"rcs-como-motor-de-rendimiento-para-los-medios-de-comunicacion-impulsando-la-innovacion-para-potenciar-la-participacion-de-las-audiencias-la-conversion-y-la-monetizacion-a-gran-escala","status":"publish","type":"blog","link":"https:\/\/www.digitalvirgo.com\/es\/blog\/rcs-como-motor-de-rendimiento-para-los-medios-de-comunicacion-impulsando-la-innovacion-para-potenciar-la-participacion-de-las-audiencias-la-conversion-y-la-monetizacion-a-gran-escala\/","title":{"rendered":"RCS como motor de rendimiento para los medios de comunicaci\u00f3n: impulsando la innovaci\u00f3n para potenciar la participaci\u00f3n de las audiencias, la conversi\u00f3n y la monetizaci\u00f3n a gran escala"},"content":{"rendered":"\n

Innovaci\u00f3n<\/span> a gran <\/span>escala<\/span>:\u00a0<\/span>creaci\u00f3n<\/span>\u00a0de\u00a0<\/span>experiencias<\/span>\u00a0<\/span>interactivas<\/span>\u00a0de\u00a0<\/span>\u00faltima<\/span>\u00a0<\/span>generaci\u00f3n<\/span>\u00a0<\/span>mediante<\/span>\u00a0un\u00a0<\/span>enfoque<\/span>\u00a0<\/span>multicanal<\/span>\u00a0integral<\/span><\/strong><\/h2>\n\n

Desde principios de 2026, Digital Virgo y sus socios medi\u00e1ticos de larga trayectoria han estado implementando\u00a0<\/span><\/span>experiencias interactivas en directo impulsadas por los RCS\u00a0<\/span>for<\/span>\u00a0Business<\/span><\/span><\/strong>\u00a0en los mercados franc\u00e9s y polaco. Estas campa\u00f1as captan la atenci\u00f3n del p\u00fablico a trav\u00e9s de\u00a0<\/span><\/span>experiencias de mensajer\u00eda nativas, fluidas y con gran riqueza visual, enviadas mediante notificaciones RCS<\/span><\/span><\/strong>, lo que redefine la forma en que el p\u00fablico interact\u00faa con los contenidos en directo.<\/span><\/span>\u00a0<\/span><\/p>\n\n

Dirigidas<\/span>\u00a0<\/span>por<\/span>\u00a0<\/span>nuestros<\/span>\u00a0<\/span><\/span>equipos<\/span>\u00a0de DV Live en\u00a0<\/span>estrecha<\/span>\u00a0<\/span>colaboraci\u00f3n<\/span>\u00a0con\u00a0<\/span>nuestros<\/span>\u00a0<\/span>expertos<\/span>\u00a0de RCS<\/span><\/span><\/strong>,\u00a0<\/span>estas<\/span>\u00a0<\/span>iniciativas<\/span>\u00a0<\/span>ilustran<\/span>\u00a0<\/span>c\u00f3mo<\/span>\u00a0los RCS\u00a0<\/span>pueden<\/span>\u00a0convertir los\u00a0<\/span>momentos<\/span>\u00a0en directo en\u00a0<\/span><\/span>experiencias<\/span>\u00a0<\/span>m\u00f3viles<\/span>\u00a0<\/span>ricas<\/span>\u00a0e interactivas<\/span><\/span><\/strong>,\u00a0<\/span>creando<\/span>\u00a0un\u00a0<\/span>puente<\/span>\u00a0<\/span>fluido<\/span>\u00a0entre la\u00a0<\/span>emisi\u00f3n<\/span>\u00a0en directo y la\u00a0<\/span>interacci\u00f3n<\/span> digital. Al <\/span>combinar<\/span>\u00a0<\/span><\/span>formatos<\/span>\u00a0de\u00a0<\/span>alta<\/span>\u00a0<\/span>calidad<\/span>\u00a0con\u00a0<\/span>capacidades<\/span>\u00a0de\u00a0<\/span>interacci\u00f3n<\/span>\u00a0en\u00a0<\/span>tiempo<\/span>\u00a0real<\/span><\/span><\/strong>,\u00a0<\/span>estas<\/span>\u00a0<\/span>activaciones<\/span>\u00a0<\/span>alcanzan<\/span>\u00a0<\/span>nuevos<\/span>\u00a0<\/span>niveles<\/span>\u00a0de\u00a0<\/span><\/span>interacci\u00f3n<\/span>\u00a0con\u00a0<\/span>la audiencia<\/span>\u00a0y\u00a0<\/span>rendimiento<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n\n

Digital Virgo se\u00a0<\/span>enorgullece<\/span>\u00a0de\u00a0<\/strong><\/span><\/span>impulsar<\/span>\u00a0la\u00a0<\/span>innovaci\u00f3n<\/span>\u00a0en el\u00a0<\/span>mercado<\/span>\u00a0de Europa Occidental<\/span><\/span><\/strong>\u00a0con\u00a0<\/span>estas<\/span>\u00a0<\/span>soluciones<\/span>\u00a0de\u00a0<\/span>gran<\/span>\u00a0<\/span>impacto<\/span>\u00a0para la\u00a0<\/span><\/span>captaci\u00f3n<\/span>\u00a0<\/span>de audiencia<\/span>\u00a0y la\u00a0<\/span>monetizaci\u00f3n<\/span><\/span><\/strong>. Al\u00a0<\/span>permitir<\/span>\u00a0que sus socios\u00a0<\/span>medi\u00e1ticos<\/span>\u00a0<\/span>aprovechen<\/span>\u00a0las\u00a0<\/span><\/span>\u00faltimas<\/span>\u00a0<\/span>funcionalidades<\/span>\u00a0de RCS for Business<\/span><\/span><\/strong>, Digital Virgo\u00a0<\/span>est\u00e1<\/span>\u00a0<\/span>dando<\/span>\u00a0forma\u00a0<\/span>a<\/span>\u00a0la\u00a0<\/span><\/span>pr\u00f3xima<\/span>\u00a0<\/span>generaci\u00f3n<\/span>\u00a0de\u00a0<\/span>campa\u00f1as<\/span>\u00a0de\u00a0<\/span>interactividad<\/span>\u00a0en\u00a0<\/span>directo<\/span><\/span><\/strong>:<\/span><\/strong>\u00a0<\/span>m\u00e1s<\/span>\u00a0<\/span>inmersivas<\/span>,\u00a0<\/span>m\u00e1s<\/span>\u00a0<\/span>atractivas<\/span>\u00a0y\u00a0<\/span>dise\u00f1adas<\/span>\u00a0para\u00a0<\/span>ofrecer<\/span>\u00a0<\/span><\/span>resultados<\/span>\u00a0<\/span>cuantificables<\/span>\u00a0a\u00a0<\/span>gran<\/span>\u00a0escala<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n\n

\"RCS<\/figure>\n\n
\n
\n

\u00abAl<\/span>\u00a0<\/span>aprovechar<\/span>\u00a0las\u00a0<\/span>\u00faltimas<\/span>\u00a0<\/span>innovaciones<\/span>,\u00a0<\/span>como<\/span>\u00a0las\u00a0<\/span>notificaciones<\/span>\u00a0RCS,\u00a0<\/span>estamos<\/span>\u00a0<\/span>creando<\/span>\u00a0<\/span>una<\/span>\u00a0<\/span>oferta<\/span>\u00a0<\/span>integral<\/span>,\u00a0<\/span><\/strong><\/span>multicanal y multimercado<\/span><\/span><\/a><\/strong>\u00a0que\u00a0<\/span>permite<\/span>\u00a0a\u00a0<\/span>nuestros<\/span>\u00a0socios de\u00a0<\/span>medios<\/span>\u00a0<\/span>interactuar<\/span>\u00a0con\u00a0<\/span>todas<\/span>\u00a0sus audiencias a\u00a0<\/span>gran<\/span><\/strong>\u00a0escala<\/strong>, con la\u00a0<\/span>accesibilidad<\/span>\u00a0y un\u00a0<\/span>servicio<\/span>\u00a0de\u00a0<\/span>alta<\/span>\u00a0<\/span>calidad<\/span>\u00a0<\/span>como<\/span>\u00a0<\/span>pilares<\/span>\u00a0<\/span>fundamentales\u00bb<\/span>,\u00a0<\/span><\/span>explica<\/span><\/strong>\u00a0Audrey Barbier<\/strong>,\u00a0<\/span>directora<\/span>\u00a0de\u00a0<\/span>Colaboraciones<\/span>,\u00a0<\/span>encargada<\/span>\u00a0de\u00a0<\/span>dirigir<\/span>\u00a0las\u00a0<\/span>operaciones<\/span>\u00a0con los socios de\u00a0<\/span>medios<\/span>\u00a0en Francia y de\u00a0<\/span>impulsar<\/span>\u00a0la\u00a0<\/span>estrategia<\/span>\u00a0<\/span>internacional<\/span>.<\/span><\/span><\/p>\n<\/blockquote>\n\n\n\n

\u00ab<\/span><\/span>La innovaci\u00f3n y la diversificaci\u00f3n de productos son motores estrat\u00e9gicos de crecimiento para Digital Virgo y constituyen el n\u00facleo de nuestro enfoque<\/span><\/span><\/strong>.<\/strong> Junto con nuestros gestores de cuentas y equipos de producto, estamos plenamente comprometidos a mantenernos a la vanguardia y ofrecer experiencias cada vez m\u00e1s innovadoras y atractivas a nuestros socios de medios y a sus audiencias a trav\u00e9s de\u00a0<\/span><\/span>DV Live, nuestra soluci\u00f3n integral y multicanal dedicada a la interactividad en los medios y a la monetizaci\u00f3n de la audiencia<\/span><\/span>. \u00ab<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n\n\n\n

Desde<\/span>\u00a0<\/span><\/span>las\u00a0<\/span>campa\u00f1as<\/span>\u00a0de RCS, que\u00a0<\/span>permiten<\/span>\u00a0<\/span>ofrecer<\/span>\u00a0<\/span>experiencias<\/span>\u00a0<\/span>m\u00e1s<\/span>\u00a0<\/span>inmersivas<\/span>, de\u00a0<\/span>alta<\/span>\u00a0<\/span>calidad<\/span>\u00a0y\u00a0<\/span>visualmente<\/span>\u00a0<\/span>atractivas<\/span><\/span>,\u00a0<\/span><\/span><\/strong>hasta<\/span>\u00a0la\u00a0<\/span>digitalizaci\u00f3n<\/span>\u00a0de\u00a0<\/span>nuestras<\/span>\u00a0<\/span><\/strong>soluciones<\/strong><\/span><\/span>\u00a0<\/span>mediante<\/span>\u00a0el\u00a0<\/span>dise\u00f1o<\/span>\u00a0de\u00a0<\/span>recorridos<\/span>\u00a0<\/span>interactivos<\/span>\u00a0<\/span>enriquecidos<\/span>\u00a0que\u00a0<\/strong><\/span><\/span>ampl\u00edan<\/span>\u00a0el\u00a0<\/span>alcance<\/span>\u00a0de los\u00a0<\/span>mecanismos<\/span>\u00a0<\/span>interactivos<\/span>\u00a0en directo a las audiencias\u00a0<\/span>conectadas<\/span><\/span><\/strong>,\u00a0<\/span>estamos<\/span>\u00a0<\/span>creando<\/span>\u00a0<\/span>una<\/span>\u00a0<\/span><\/span>nueva<\/span>\u00a0<\/span>generaci\u00f3n<\/span>\u00a0de\u00a0<\/span>experiencias<\/span>\u00a0interactivas\u00a0<\/span>accesibles<\/span>\u00a0a un\u00a0<\/span>p\u00fablico<\/span>\u00a0<\/span>m\u00e1s<\/span>\u00a0<\/span>amplio<\/span><\/span><\/strong>, con el\u00a0<\/span>objetivo<\/span>\u00a0de\u00a0<\/span>aprovechar<\/span>\u00a0las\u00a0<\/span>\u00faltimas<\/span>\u00a0<\/span>innovaciones<\/span>\u00a0para\u00a0<\/span>apoyar<\/span>\u00a0<\/span>activamente<\/span>\u00a0la\u00a0<\/span>transformaci\u00f3n<\/span>\u00a0<\/span>del<\/span>\u00a0<\/span>sector<\/span>\u00a0de los\u00a0<\/span>medios<\/span>\u00a0de\u00a0<\/span>comunicaci\u00f3n<\/span>.<\/span><\/span><\/p>\n\n\n\n

Los\u00a0<\/span><\/span>RCS<\/span><\/span><\/a>\u00a0se\u00a0<\/span>est\u00e1n<\/span>\u00a0<\/span>convirtiendo<\/span>\u00a0en un\u00a0<\/span>motor<\/span>\u00a0clave de\u00a0<\/span>innovaci\u00f3n<\/span>\u00a0para\u00a0<\/span>mejorar<\/span>\u00a0la\u00a0<\/span>monetizaci\u00f3n<\/span>\u00a0de\u00a0<\/span>la audiencia<\/span><\/span><\/strong>\u00a0de\u00a0<\/span>nuestros<\/span>\u00a0socios,\u00a0<\/span>permitiendo<\/span>\u00a0<\/span>ofrecer<\/span>\u00a0<\/span>experiencias<\/span>\u00a0<\/span>m\u00e1s<\/span>\u00a0<\/span>completas<\/span>,\u00a0<\/span>atractivas<\/span>\u00a0y\u00a0<\/span>orientadas<\/span>\u00a0a la\u00a0<\/span>conversi\u00f3n<\/span>.\u00a0<\/span>Desde<\/span>\u00a0<\/span>principios<\/span>\u00a0de 2026,\u00a0<\/span><\/span>hemos<\/span>\u00a0<\/span>estado<\/span>\u00a0<\/span>promoviendo<\/span>\u00a0<\/span>activamente<\/span>\u00a0<\/span>esta<\/span>\u00a0<\/span>tecnolog\u00eda<\/span>\u00a0en el\u00a0<\/span>mercado<\/span>\u00a0de los\u00a0<\/span>medios<\/span>\u00a0de\u00a0<\/span>comunicaci\u00f3n<\/span><\/span><\/strong>,\u00a0<\/span>especialmente<\/span>\u00a0en Francia,\u00a0<\/span>mediante<\/span>\u00a0el\u00a0<\/span><\/strong><\/span>desarrollo<\/span>\u00a0y la\u00a0<\/span>puesta<\/span>\u00a0en marcha\u00a0<\/span>de un<\/span>\u00a0<\/span>n\u00famero<\/span>\u00a0<\/span>cada<\/span>\u00a0<\/span>vez<\/span>\u00a0<\/span>mayor<\/span>\u00a0de<\/span><\/span>\u00a0<\/span><\/span>campa\u00f1as<\/span>\u00a0interactivas en directo<\/span><\/span><\/strong>\u00a0en\u00a0<\/span>colaboraci\u00f3n<\/span>\u00a0con\u00a0<\/span>nuestros<\/span>\u00a0socios\u00a0<\/span>medi\u00e1ticos<\/span>,\u00a0<\/span>aprovechando<\/span>\u00a0las\u00a0<\/span>ventajas<\/span>\u00a0de RCS for Business.<\/span><\/span>\u00a0<\/span><\/p>\n\n\n\n

Hemos\u00a0<\/span>colaborado<\/span>\u00a0con<\/span><\/span>\u00a0<\/span><\/span>Groupe M6 en la puesta en marcha de su primera experiencia interactiva en directo, impulsada por RCS<\/span><\/span><\/a>\u00a0for Business<\/span><\/span><\/strong>, en los\u00a0<\/span>programas<\/span>\u00a0de\u00a0<\/span>televisi\u00f3n<\/span>\u00a0<\/span><\/span>Turbo<\/span><\/span><\/em>\u00a0y,\u00a0<\/span>posteriormente<\/span>,\u00a0<\/span><\/span>Qui veut \u00eatre mon\u00a0<\/span>associ\u00e9?<\/span><\/span><\/em>.<\/span>\u00a0<\/span>Aprovechando<\/span>\u00a0este\u00a0<\/span>impulso<\/span>,\u00a0<\/span>desde<\/span>\u00a0<\/span>entonces<\/span>\u00a0<\/span>hemos<\/span>\u00a0<\/span>lanzado<\/span>\u00a0<\/span>cerca<\/span>\u00a0de\u00a0<\/span>quince<\/span>\u00a0<\/span>campa\u00f1as<\/span>\u00a0de RCS con\u00a0<\/span>varios<\/span>\u00a0socios\u00a0<\/span>medi\u00e1ticos<\/span>, entre los que se\u00a0<\/span>incluyen<\/span>\u00a0Alouette, Tendance Ouest, W9, RMC y Skyrock.<\/span><\/span>\u00a0<\/span><\/p>\n\n\n\n

Gracias a\u00a0<\/span>tecnolog\u00edas<\/span>\u00a0<\/span>como<\/span>\u00a0los RCS, los\u00a0<\/span>mensajes<\/span>\u00a0se\u00a0<\/span>convierten<\/span>\u00a0en\u00a0<\/span>entornos<\/span>\u00a0<\/span>interactivos<\/span>\u00a0y\u00a0<\/span>ricos<\/span>\u00a0en\u00a0<\/span>contenido<\/span>\u00a0en los que los\u00a0<\/span>usuarios<\/span>\u00a0<\/span>pueden<\/span>\u00a0<\/span>interactuar<\/span>\u00a0al instante a\u00a0<\/span>trav\u00e9s<\/span>\u00a0de\u00a0<\/span>elementos<\/span>\u00a0<\/span>visuales<\/span>\u00a0y\u00a0<\/span>llamadas<\/span>\u00a0a la\u00a0<\/span>acci\u00f3n<\/span>\u00a0<\/span>claras<\/span>. En este\u00a0<\/span>contexto<\/span>,\u00a0<\/span><\/span>Digital Virgo\u00a0<\/span>colabora<\/span>\u00a0<\/span>estrechamente<\/span>\u00a0con\u00a0<\/span>operadores<\/span>\u00a0de\u00a0<\/span>telecomunicaciones<\/span>\u00a0y Google para\u00a0<\/span>acelerar<\/span>\u00a0y\u00a0<\/span>optimizar<\/span>\u00a0la\u00a0<\/span>implantaci\u00f3n<\/span>\u00a0de RCS para sus socios de\u00a0<\/span>medios<\/span><\/span><\/strong>, lo que\u00a0<\/span>permite<\/span>\u00a0<\/span>ofrecer<\/span>\u00a0<\/span>experiencias<\/span>\u00a0interactivas\u00a0<\/span>escalables<\/span>\u00a0y de\u00a0<\/span>gran<\/span>\u00a0<\/span>impacto<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n\n\n\n

Tambi\u00e9n<\/span>\u00a0<\/span><\/span>desarrollamos<\/span>\u00a0y\u00a0<\/span>gestionamos<\/span>\u00a0<\/span>funciones<\/span>\u00a0<\/span>complementarias<\/span><\/span><\/strong>,\u00a0<\/span>como<\/span>\u00a0la\u00a0<\/span>participaci\u00f3n<\/span>\u00a0<\/span>mediante<\/span>\u00a0<\/span>c\u00f3digo<\/span>\u00a0QR o Click-to-SMS,\u00a0<\/span>as\u00ed<\/span>\u00a0<\/span>como<\/span>\u00a0las\u00a0<\/span>capacidades<\/span>\u00a0<\/span>propias<\/span>\u00a0de Digital Virgo<\/span><\/span>, con\u00a0<\/strong><\/span>el fin<\/span>\u00a0de\u00a0<\/span>multiplicar<\/span>\u00a0los\u00a0<\/span>canales<\/span>\u00a0de\u00a0<\/span>captaci\u00f3n<\/span>\u00a0<\/span>de audiencia<\/span>\u00a0y\u00a0<\/span>optimizar<\/span>\u00a0el\u00a0<\/span>rendimiento<\/span>\u00a0de las\u00a0<\/span>campa\u00f1as<\/span><\/strong><\/span>\u00a0<\/strong>en\u00a0<\/span>todos<\/span>\u00a0los\u00a0<\/span>puntos<\/span>\u00a0de\u00a0<\/span>contacto<\/span>, tanto offline\u00a0<\/span>como<\/span>\u00a0online.<\/span><\/span><\/p>\n\n\n\n

Nuestra\u00a0<\/span>ambici\u00f3n<\/span>\u00a0es\u00a0<\/span>apoyar<\/span>\u00a0a\u00a0<\/span>nuestros<\/span>\u00a0socios\u00a0<\/span>medi\u00e1ticos<\/span>\u00a0con\u00a0<\/span><\/span>soluciones<\/span>\u00a0<\/span>integrales<\/span>\u00a0y\u00a0<\/span>multimercado<\/span><\/span><\/strong>\u00a0que\u00a0<\/span>combinen<\/span>\u00a0la\u00a0<\/span>accesibilidad<\/span>\u00a0con un\u00a0<\/span>servicio<\/span>\u00a0<\/span>de\u00a0<\/span>alta<\/span>\u00a0<\/span>calidad<\/span>, lo que les\u00a0<\/span>permite<\/span>\u00a0<\/span><\/span>llegar<\/span>\u00a0de forma\u00a0<\/span>eficaz<\/span>\u00a0a\u00a0<\/span>todas<\/span>\u00a0sus audiencias y\u00a0<\/span>captar<\/span>\u00a0su\u00a0<\/span>inter\u00e9s<\/span><\/span><\/strong>,<\/strong> al\u00a0<\/span>tiempo<\/span>\u00a0que\u00a0<\/span>generan<\/span>\u00a0<\/span>nuevas<\/span>\u00a0<\/span>fuentes<\/span>\u00a0de\u00a0<\/span>ingresos<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n\n

Los RCS\u00a0<\/span>como<\/span>\u00a0<\/span>cat\u00e1lisis<\/span>\u00a0para\u00a0<\/span>aumentar<\/span>\u00a0la\u00a0<\/span>interactividad<\/span>\u00a0en directo,\u00a0<\/span>impulsar<\/span>\u00a0<\/span>una<\/span>\u00a0<\/span>alta<\/span>\u00a0<\/span>participaci\u00f3n<\/span>\u00a0de\u00a0<\/span>la audiencia<\/span>\u00a0y la\u00a0<\/span>monetizaci\u00f3n<\/span><\/strong><\/h2>\n\n

\u00bf<\/span>C\u00f3mo<\/span>\u00a0impulsa RCS for Business\u00a0<\/span>estrategias<\/span>\u00a0de\u00a0<\/span>monetizaci\u00f3n<\/span>\u00a0y de\u00a0<\/span>captaci\u00f3n<\/span>\u00a0de\u00a0<\/span>la audiencia<\/span>\u00a0<\/span>de alto<\/span>\u00a0<\/span>rendimiento<\/span>?<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n\n

Para los actores del sector de los medios de comunicaci\u00f3n y el entretenimiento,\u202f<\/span><\/span>RCS\u00a0<\/span>for<\/span>\u00a0Business ofrece un entorno de primera calidad para implementar\u202f<\/span><\/span>experiencias interactivas en directo<\/span><\/span><\/a>\u202fcomo campa\u00f1as de votaci\u00f3n y activaciones de interactividad en directo.<\/span><\/span><\/strong>\u00a0<\/strong>De este modo, los RCS se est\u00e1n consolidando como un nuevo est\u00e1ndar para mejorar y ampliar las experiencias de interactividad en directo.<\/span><\/span>\u00a0<\/span><\/p>\n\n