{"id":102210,"date":"2024-04-02T16:20:56","date_gmt":"2024-04-02T15:20:56","guid":{"rendered":"https:\/\/www.digitalvirgo.com\/the-future-of-content-monetization-and-vas-in-africa\/"},"modified":"2024-04-03T16:28:31","modified_gmt":"2024-04-03T15:28:31","slug":"the-future-of-content-monetization-and-vas-in-africa","status":"publish","type":"blog","link":"https:\/\/www.digitalvirgo.com\/es\/blog\/the-future-of-content-monetization-and-vas-in-africa\/","title":{"rendered":"El futuro de la monetizaci\u00f3n de contenidos y los SVA en \u00c1frica"},"content":{"rendered":"\n
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Descarga PDF<\/strong><\/a><\/div>\n<\/div>\n\n

African Wireless Communication Yearbook 2024<\/h2>\n\n

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\u00c1frica ha brindado muchas oportunidades a Digital Virgo y, a punto de terminar 2023, estamos evaluando nuestro futuro en el continente. Este a\u00f1o hemos visto c\u00f3mo nuestro negocio se expand\u00eda por toda \u00c1frica. Aunque hemos marcado la pauta en los pa\u00edses franc\u00f3fonos e integrado el Carrier Billing en los mercados locales, nuestros ojos est\u00e1n puestos firmemente en los pa\u00edses angl\u00f3fonos y pol\u00edglotas. Estos pa\u00edses ofrecen oportunidades no s\u00f3lo para integrar los pagos con DCB y dinero electr\u00f3nico, sino tambi\u00e9n contenidos locales que atraigan a los clientes de las telcos. A medida que \u00c1frica desarrolla su conectividad 4G y 5G, el deseo de contenidos mejores y m\u00e1s diversos es clave para el crecimiento y la retenci\u00f3n de clientes. <\/p>\n\n

Una de las mayores oportunidades de la regi\u00f3n es que ya no nos limitamos a los dispositivos m\u00f3viles. El aumento del uso de dispositivos inteligentes que se conectan f\u00e1cilmente al entorno en l\u00ednea significa que hay m\u00e1s posibilidades de desarrollar la digitalizaci\u00f3n de contenidos para los operadores de telecomunicaciones. Los contenidos deben adaptarse ahora a todos los dispositivos inteligentes, lo que da a los clientes de las telcos m\u00e1s posibilidades de acceder a ellos. El fen\u00f3meno de la segunda pantalla ha sido ampliamente reconocido en numerosos estudios, ya que cada vez m\u00e1s personas utilizan dispositivos m\u00f3viles mientras ven la televisi\u00f3n. Seg\u00fan el \u00faltimo informe de Nielsen, el 50% de la Generaci\u00f3n Z ya ha adoptado esta pr\u00e1ctica como h\u00e1bito. Esta tendencia es especialmente importante en la industria del deporte. Para adaptarnos a este panorama en evoluci\u00f3n, ya hemos introducido mejoras significativas en nuestra oferta de juegos: m\u00e1s contenidos, pero tambi\u00e9n funciones adicionales y una mayor conectividad. <\/p>\n\n

A medida que \u00c1frica desarrolla su conectividad 4G y 5G, el deseo de contenidos mejores y m\u00e1s diversos es clave para el crecimiento y la retenci\u00f3n de clientes. <\/em><\/strong><\/p><\/blockquote><\/figure>\n\n

La televisi\u00f3n es un campo fascinante que est\u00e1 disponible en una gran variedad de dispositivos. Los operadores de telecomunicaciones est\u00e1n ofreciendo m\u00e1s servicios de calidad a sus clientes, y nosotros les ayudamos con servicios como Veedz.tv, que da a los usuarios pleno control sobre sus emisiones y ofrece contenidos inteligentes y din\u00e1micos para mejorar la experiencia del usuario. Nuestra capacidad para combinar contenidos internacionales y locales desempe\u00f1a un papel clave en el \u00e9xito de la distribuci\u00f3n. Nuestras alianzas con l\u00edderes medi\u00e1ticos como TF1 y Canal+ son clave para liberar el poder de los contenidos internacionales y personalizar los contenidos locales. Esto a\u00f1ade una dimensi\u00f3n adicional a nuestras soluciones. <\/p>\n\n

Cuando se trata de monetizar contenidos en \u00c1frica, uno de los retos m\u00e1s importantes radica en las caracter\u00edsticas \u00fanicas de la regi\u00f3n, sobre todo el idioma y la normativa. La clave para superar estos retos reside en nuestro enfoque \u00abglocal\u00bb, que implica permanecer estrechamente conectados a las realidades a las que se enfrentan los operadores de telecomunicaciones y sus clientes, al tiempo que facilitamos la entrada de los merchants en el mercado africano. Adaptar los contenidos a las especificidades t\u00e9cnicas, culturales y jur\u00eddicas es una de las principales preocupaciones, necesidades y expectativas de nuestros socios y clientes. <\/p>\n\n

El aumento del uso de dispositivos inteligentes que se conectan f\u00e1cilmente al entorno en l\u00ednea significa que hay m\u00e1s posibilidades de desarrollar la digitalizaci\u00f3n de contenidos para los operadores de telecomunicaciones. <\/em><\/strong><\/p><\/blockquote><\/figure>\n\n

De cara a 2024, nuestro objetivo es ampliar la disponibilidad de nuestra oferta televisiva a un mayor n\u00famero de pa\u00edses. Al mismo tiempo, nos comprometemos a adaptar nuestros contenidos y servicios para satisfacer las necesidades de los mercados locales, lo que incluye la incorporaci\u00f3n de las lenguas locales para los clientes de fibra. Este enfoque estrat\u00e9gico est\u00e1 dise\u00f1ado para ayudar a los operadores de telecomunicaciones en sus esfuerzos por mejorar el crecimiento y la retenci\u00f3n de clientes. <\/p>\n\n

La demanda de contenidos sigue experimentando un crecimiento exponencial cada a\u00f1o, y los operadores de telecomunicaciones se sit\u00faan a la vanguardia de esta tendencia. Nuestra misi\u00f3n fundamental es ayudarles a aprovechar al m\u00e1ximo las oportunidades que ofrecen estas tendencias en constante evoluci\u00f3n, con especial atenci\u00f3n a la creaci\u00f3n de ecosistemas escalables, sostenibles y optimizados.<\/p>\n\n

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African Wireless Communication Yearbook 2024<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Cada a\u00f1o, Renaud Ganascia, Director de Ventas de \u00c1frica, colabora con el African Wireless Communication Yearbook. Su experiencia de m\u00e1s de una d\u00e9cada en la monetizaci\u00f3n de contenidos y servicios, as\u00ed como sus amplios conocimientos en m\u00e9todos de pago alternativos, le convierten en un l\u00edder del sector. Conoce su opini\u00f3n sobre la monetizaci\u00f3n de contenidos y los SVA en el continente africano. <\/p>\n","protected":false},"featured_media":102268,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[448,102],"tags":[724,788],"class_list":["post-102210","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-expertise-es","category-noticias","tag-africa-es","tag-tv-es"],"acf":[],"yoast_head":"\nAfrican Wireless Communication Yearbook 2024 • Digital Virgo<\/title>\n<meta name=\"description\" content=\"African Wireless Communication Yearbook 2024: Renaud Ganascia, Director de Ventas de \u00c1frica, habla sobre monetizaci\u00f3n de contenido en \u00c1frica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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