Peak Bodyweight Workout App: a Global Strategy for Premium Content Monetization

Peak App a global strategy for premium content monetization

In 2018, Digital Virgo’s content monetization solution, DV Content, launched a service dedicated to sports coaching: Peak Bodyweight Workout. The successful product, operates in 7 countries and is available in 9 languages. It includes a fully personalized training program built on three main pillars: Exercise & Workout, Nutrition and Activity Tracking. Let’s discover how the premium and exclusive content, produced by TUIWOK, a subsidiary of the famous broadcaster Endemol Shine Group, is associated with a global monetization strategy.