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Digital Virgo acquires Starfish Mobile in South Africa

Digital Virgo continues its development with the acquisition of Starfish Mobile in South Africa. A strategic buyout which strengthens the Group’s positions in English speaking African countries.

Digital Virgo takes over the activities of Starfish Mobile, specialized in content and services monetization via telecom payment, in South Africa. The Group now directly connects merchants to telecom operators’ billing system like MTN, Vodacom, CellC …

This new location in South Africa is key for Digital Virgo as it allows the Group to roll out its activities in English speaking Africa: Tanzania, Ghana, Kenya … Growth opportunities that revolve around several development focus :

  • Distributing and monetizing premium content services (VOD, music…) on web mobile and apps adapted to the uses of South Africa (catalog of local English, Portuguese, Swahili, Amharic content …)
  • Rolling out performance-based digital marketing campaigns for clients outside the telecom environment via the Addict brand
  • Capitalizing on Digital Virgo’s expertise in loyalty programs dedicated to telecom operators
  • Launching new services using direct carrier billing such as : SMS ticketing, media interactivity programs…

New development opportunities that strengthen Digital Virgo’s role as a key partner for telecom operators in the African mobile ecosystem.