The CGR cinemas launches together with Digital Virgo the first edition of the CGR Awards. On this occasion, the group’s interactivity solution has been chosen to support the implementation of a large SMS contest to win more than 30,000 euros in gifts.
From April 4th to May 2nd, CGR moviegoers can vote for their favorite films, actors or actresses at the first CGR Awards. This vote, paired with an exceptional contest, offers them the opportunity to win more than 30,000 euros in prizes, including free cinema for life!
To participate, the audience must vote by SMS and send “CGR” to 7 14 15. CGR loyalty card holders are also able to vote via a web form on the CGR website. To ensure a better visibility, the campaign will be promoted in cinemas with commercials, on all the group’s social media accounts and through the CRM database of the CGR loyalty card customers.
With this interactivity operation, Digital Virgo provides the CGR cinemas with a powerful digital solution for loyalty and audience monetization.