Digital Virgo, specialist in performance based digital marketing, is pursuing its external growth strategy with the integration of Addict Mobile, expert in mobile traffic acquisition.
Together, they offer the market’s most comprehensive range of performance based mobile marketing solutions.
Digital Virgo and Addict Mobile invested more than $80m in advertising spaces across mobile, web and apps media in 2016. These investments, which are growing strongly every year, make the group one of the world’s leading performance based mobile marketing providers.
Eric Peyre, President of Digital Virgo: “The range of services we offer is growing but the objective is always the same: to acquire and retain online customers on behalf of our partners. Today our acquisition of Addict Mobile shows our determination to offer our customers the most competitive performance based mobile marketing offer of the market. Combined with our international positioning, our solutions and technology offer great prospects for the future.”
Addict Mobile is currently managing over 11,000 campaigns in more than 50 countries, from offices in Paris and Shanghai. Its revenues have doubled every year since its creation and, as company co-founder Grégoire Mercier explains, Addict Mobile’s growth prospects are even better now that it is backed by Digital Virgo’s experience and size: “Addict Mobile will be able to rely on a network of 20 locations worldwide and sales and marketing operations on all five continents. We are thus providing a fantastic development opportunity to our customers, with a comprehensive offer of performance based mobile marketing for web and apps. All the teams are focused on making this merger a success.”